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巧流-call-
Based on the concept of "kimono to fashion", we propose free kimonos.
We are particular about the handiwork of craftsmen, and we will carefully tailor each piece.
1
We are developing designs so that kimonos can be worn more freely and as fashion.
2
It is a casual kimono brand launched by the "Motoyama brothers" who were born into a family of craftsmen called Japanese seamstresses.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
The Motoyama brothers' grandfather, Motoyama Kinra, founded Wasei Gakuin, a kimono sewing company and training school for Japanese seamstresses.
The academy expanded to the point where four schools were established in Kyushu, and my grandfather became the 13th president of the National Federation of Japanese Costume Organizations, and devoted himself to the advancement of Japanese sewing.
Later, the company was inherited by my father.
However, the number of people wearing kimonos decreased year by year, and the remuneration of subcontracted Japanese seamstresses continued to decrease, and as a result, management became difficult and Zenwa Sewing Academy was closed.
Currently, I have started a new sewing company, which my father runs by himself and outsources to his students.
For Japanese seamstresses who are doing it individually, the tailoring fee is so high that they cannot live on that alone.
In such a situation, there will be no craftsmen called Japanese seamstresses in Japan, and traditional techniques will disappear.
In order to solve this problem, I thought that I had to change from the kimono sales side first, so I decided to start a kimono brand with my brothers.
Over the course of about a year, I thought about how to create and inherit a new culture of kimono and Japanese sewing, and prepared to start a business with advice from various people.
I confronted the negative image of kimono head-on, talked about the evolution of kimono every day, looked at various things, learned from various things, learned about it, and was inspired, and continued to pursue the kimono that "Takuryu -call-" is aiming for.
And we have arrived at a path.
Taking advantage of the wisdom and technology cultivated by our predecessors, we weave modern sensibilities and trends to create new kimonos.
We will create a culture of wearing kimono as a fashion and create the future of craftsmen.
What are we doing?
In order to inherit the traditional techniques of Japanese seamstresses (kimono hand-sewing craftsmen), we propose kimono as fashion.
We are particular about completely domestic sewing, and we will tailor a kimono that is a mix of Japanese and Western.
We have acquired the design rights (design patents) of "kimonos that anyone can wear in 1 minute and do not fall apart easily", and we will develop kimonos that can be worn on a daily basis.
Commitment to the product
Each item is carefully tailored by Japan craftsmen "Japanese seamstress".
In addition, we use fabric that can be washed in a washing machine, so there is no need for cleaning.
Who are supporting us?
[Actual customer base]
・ Men in their 20s and 30s are mainly (there are cases where women give gifts)
・ Those who want to differentiate themselves from others and have a high sense of fashion
・ I do not like products that are consumed in large quantities.
・ Interested in the handiwork of craftsmen
・ I want to wear a kimono as a fashion, but I couldn't try it.
The reason → I didn't know where to buy it
The reason → that there is resistance to ordinary kimono
All products
There are no products available for display
Products
All products
There are no products available for display
巧流-call-
Based on the concept of "kimono to fashion", we propose free kimonos.
We are particular about the handiwork of craftsmen, and we will carefully tailor each piece.
1
We are developing designs so that kimonos can be worn more freely and as fashion.
2
It is a casual kimono brand launched by the "Motoyama brothers" who were born into a family of craftsmen called Japanese seamstresses.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
The Motoyama brothers' grandfather, Motoyama Kinra, founded Wasei Gakuin, a kimono sewing company and training school for Japanese seamstresses.
The academy expanded to the point where four schools were established in Kyushu, and my grandfather became the 13th president of the National Federation of Japanese Costume Organizations, and devoted himself to the advancement of Japanese sewing.
Later, the company was inherited by my father.
However, the number of people wearing kimonos decreased year by year, and the remuneration of subcontracted Japanese seamstresses continued to decrease, and as a result, management became difficult and Zenwa Sewing Academy was closed.
Currently, I have started a new sewing company, which my father runs by himself and outsources to his students.
For Japanese seamstresses who are doing it individually, the tailoring fee is so high that they cannot live on that alone.
In such a situation, there will be no craftsmen called Japanese seamstresses in Japan, and traditional techniques will disappear.
In order to solve this problem, I thought that I had to change from the kimono sales side first, so I decided to start a kimono brand with my brothers.
Over the course of about a year, I thought about how to create and inherit a new culture of kimono and Japanese sewing, and prepared to start a business with advice from various people.
I confronted the negative image of kimono head-on, talked about the evolution of kimono every day, looked at various things, learned from various things, learned about it, and was inspired, and continued to pursue the kimono that "Takuryu -call-" is aiming for.
And we have arrived at a path.
Taking advantage of the wisdom and technology cultivated by our predecessors, we weave modern sensibilities and trends to create new kimonos.
We will create a culture of wearing kimono as a fashion and create the future of craftsmen.
What are we doing?
In order to inherit the traditional techniques of Japanese seamstresses (kimono hand-sewing craftsmen), we propose kimono as fashion.
We are particular about completely domestic sewing, and we will tailor a kimono that is a mix of Japanese and Western.
We have acquired the design rights (design patents) of "kimonos that anyone can wear in 1 minute and do not fall apart easily", and we will develop kimonos that can be worn on a daily basis.
Commitment to the product
Each item is carefully tailored by Japan craftsmen "Japanese seamstress".
In addition, we use fabric that can be washed in a washing machine, so there is no need for cleaning.
Who are supporting us?
[Actual customer base]
・ Men in their 20s and 30s are mainly (there are cases where women give gifts)
・ Those who want to differentiate themselves from others and have a high sense of fashion
・ I do not like products that are consumed in large quantities.
・ Interested in the handiwork of craftsmen
・ I want to wear a kimono as a fashion, but I couldn't try it.
The reason → I didn't know where to buy it
The reason → that there is resistance to ordinary kimono
All products
There are no products available for display
Products
All products
There are no products available for display
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