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"Wooden toys that nurture the excitement of babies and kids" The small hand that touched the tree for the first time will lead to a big future, and let's start a special adventure that is unique in the world

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Mastro Geppetto

マストロ・ジェッペット

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株式会社マストロ・ジェッペット

〜1,000

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About the brand

It adopts a high-sense design that can be played for a long time, has interior characteristics, and communication skills, and is carefully crafted by craftsmen with high quality with high technology unique to Japan.

The wood used for toys is selected during product development so that it can take advantage of the characteristics of each tree in terms of warmth, texture, color, weight, scent, and sound.

In terms of safety standards, we thoroughly discuss the problems and safety that may occur in the use of all products and the safety of the product, and thoroughly ensure safety and security.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"Mastro Geppetto" is a wooden toy brand that fosters children's curiosity and adventurous spirit and values human connection.

Mastro Geppetto is the woodworker who made Pinocchio. Grandpa Geppetto, who lived alone, lovingly made a doll out of a log and named it Pinocchio, but Pinocchio survived his life with the power of his love and grew up to be a healthy and obedient child. The "Mastro Geppetto" toys are also lovingly made one by one by craftsmen in "The Land of Trees: Japan". It is only when the toy reaches the hands of the children and they play with it that the tree comes to life like Pinocchio.

【Play】

Children grow up being stimulated by various things through seeing, touching, and playing.

That's why I think toys need to be designed to spark the imagination. We also believe that it is important to create communication between parents and children through playing with toys.

【Sustainable】

Japan has been surrounded by trees since ancient times.

Wooden toys are the first thing a child touches a wooden tool.

Starting with wooden toys, we will continue to be involved in the material of wood, from study desks to furniture and homes.

That's why I want the first toy to be a wooden toy, and I want people to come into contact with the comfort of wood and think that nature is good.

[Made in Japan and Good Design]

Mastro Geppetto toys are mainly manufactured in the Minami-Aizu area of Fukushima Prefecture. While valuing the woodworking techniques cultivated in the culture and tradition that coexist with nature, we would like to aim for a design that can be played for a long time, has interior design, and has communication skills, and we would like to disseminate it to the world.

What are we doing?

"The Creators of Mastro Geppetto"

In the early summer of 2009, sawmills, wood product manufacturing plants, furniture factories, potter's wheel craftsmen, wooden housing companies, and designers gathered to meet and hold a series of meetings to create a wooden toy brand that everyone had the same dream and direction under the theme of "toys that children around the world can play with from Minamiaizu, Japan." Each professional gives 100% of their strength in their respective fields of expertise.

"Effective Use of Sustainable Forest Resources"

The wood used for toys is selected during product development so that it can take advantage of the characteristics of each tree in terms of warmth, texture, color, weight, scent, and sound. For rattles and building blocks, "maple" is used. The transparent wood skin has a silky and gentle touch, and because it is a wood with a high specific gravity, it is a good wood that will not be tattered or scratched even if a baby bites it. In addition, since it is a wood that does not deviate much, it is the best wood for building blocks that require precision. In addition, we use eco-sila plywood made from birch thinned wood from Hokkaido for plywood.

"About safety"

Mastro Geppetto toys are CE marked (European toy safety standard EN-71). The safety standard for wooden toys is primarily in the size and strength of the parts, the paint. In terms of parts of all products, we produce products after thorough discussions with the designer and the manufacturer about the problems and safety that may arise during use. Rattles and rattles, especially aimed at children under 3 years of age, are given the best attention. As for paints, we use safe and highly reliable paints that comply with the standards of the Food Sanitation Law based on research by domestic paint manufacturers. Of course, the paint used does not contain 8 elements of heavy metals, and in addition, it is an Eco Mark certified product, conforming to school environmental hygiene standards, and conforming to F☆☆☆☆.

Commitment to the product

Mastro-Geppetto's design has been developing products that balance safety and design from the perspective of children's play. It has won many Good Design Awards. Here are some of them:

2012 Winner: Rattle "FAVA"

[ Judges' Evaluation ]

There are many toys made of wood, but this one has a unique form and idea. It is said that it is in the shape of three beans in a bunch, but the design is finished with humor in the gentleness. Not only children but also adults can enjoy the grip when you pick it up, the fun when you shake it, and the fun when you shake it. It is an elaborate wooden toy with exquisite construction everywhere, and I would like to evaluate it as a high-quality wooden toy.

2012 Award / Modeling block "CUBICOLO"

[ Judges' Evaluation ]

It is interesting that the parts are made of wooden blocks with a basic dimension of 3 cm, and you can enjoy various ingenuities such as fitting and assembling them, as well as piling them up to form something. While the color of the wood skin is the base, the red, blue, yellow, and green parts are combined, and it is good that you can freely combine colors and expand your imagination. The box is also carefully made of wood, so that children can enjoy interacting with the wood in the process of taking it out, playing with it, and putting it away.

2013 Award / Car and Garage Set "GARAGE" (Garage)

[ Judges' Evaluation ]

The characteristics of wooden toys are tactile sensation, scent, and weight. The texture of wood as a material promotes the senses in the development of young children. It is also important to train movements that use various parts of the body, such as fingertips, palms, and arms, 、、、 for development. This product is designed with this point in mind. We look forward to further efforts to propose more substantial and fun toys in the future.

Who are supporting us?

[Buyer's voice]

"Encounter with Mastro Geppetto toys

Since then, I have been buying it for celebrations and gifts.

I bought it again this time to celebrate the birth of my cousin's baby.

I think it's safe, secure, and a source of pride for Minami-Aizu."

"I gave it to a friend who had a baby, and she was delighted that the baby could hold it in her hand and shake it, and she was delighted with the sound of it ringing. I'm glad I gave it to you."

"I was hesitant to go with natural, but the clear colors of red and blue seem to catch the baby's eye, so I'm glad I chose this one.

"It's a great product from Japan

It's very simple, but it's good

Lean and sleek design

It expresses the completed form of building blocks

Excellent that there are no extra decorations, including tidying boxes

Completely wooden design that is safe to put in your mouth

I hope to bring it back to my homeland."

"I gave it to my friend as a baby gift.

It seems that the child's brother likes it more than the newborn baby, and he said, "The brother who was the crow's water has taken a long bath!"

They are happy to be able to teach their children the zodiac.

I'm happy to give it to you. Thank you."

"I bought it for his first birthday. As I heard that it is properly tuned, it produces a beautiful tone. At first, I was considering a real xylophone, but it was still too big and I didn't have a place to put it, so ... I'm glad that I was exposed to the right sound from a young age.

When the parents were enthusiastic about playing, the children gradually began to be able to make sounds. It resonates very well, so the black mallet that makes a small sound is also helpful when playing at night. It was also very good to have a classical and unconventional appearance."

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