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UV skincare starts with babies. Formulations based on scientific evidence rather than unstable organic quality. The genderless design and scent are suitable for adults and men with sensitive skin.

〜1,000

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CASHMERE BABY

カシミヤベビー

Vendor

株式会社CASHMERE

UV skincare starts with babies. Formulations based on scientific evidence rather than unstable organic quality. The genderless design and scent are suitable for adults and men with sensitive skin.

〜1,000

Followers

Social Good

LGBTQ+ Leadership

Locally Made

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About the brand

UV skincare starts with babies. Formulations based on scientific evidence rather than unstable organic quality. The genderless design and scent are suitable for adults and men with sensitive skin.

Developed for the children of the founder who have been diagnosed by a doctor as needing UV care, the formula does not use natural and organic ingredients that have a high risk of skin problems and allergic sensitization.

By limiting plant-derived ingredients to a small amount of essential oils, we have realized a skin care product for sensitive skin that is more chemically stable while feeling the same scent and feel as organic products.

The genderless design and scent, which can be used by babies and regardless of age or generation, is also recommended as a gift.

More about the Brand Owner

伊藤光

ITO HIKARU

Born in 1982. Graduated from Musashino Art University, Department of Spatial Design. After returning from studying in the UK, he founded CASHMERE INC., a boutique advertising photo retouching studio, in 2018. After the birth of her own child in 2019, she learned about the importance of UV protection and skin care in skin care. After four years of development, in June 2024, we launched CASHMERE BABY, a UV skincare brand that can be used every day. As a brand that can only be created by corporate marketers, we are striving every day to deliver the highest quality skincare to children around the world.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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The impetus for the birth of the cashmere baby was that soon after birth, my son was diagnosed by a doctor as needing daily use of sunscreen due to suspicion of an incurable disease.

If you search for <UV skin care products that can be used from babies> without any knowledge of childcare for the first time, you will only find products that claim to be safe because they are organic or formulated with natural ingredients.

So, aren't non-organic products safe and secure? I became anxious and decided to actually investigate. As a result, it can be seen that cosmetics manufacturer researchers and dermatologists continue to point out the risk that products with organic and natural ingredients may contain impurities due to their unstable quality and natural nature, and that plant-derived natural ingredients may become a strong irritant for some people. In other words, chemically synthesized ingredients are much safer than organic products made with a commercial image. At a minimum, natural ingredients should be formulated as naturally derived ingredients through a well-controlled chemical process.

On the other hand, in products at drugstores that are easy to purchase, there are problems that high-performance ingredients that are more expensive than necessary are actually a risk of skin irritation, and there are problems with odors such as synthetic fragrances. It's easy to understand why organic cosmetics are so popular because they feel good to use and smell.

Therefore, we aimed to solve these problems by blending the minimum necessary essential oils based on a chemically stable formula.

What are we doing?

Because it is not a product made by a corporate marketer for the masses, but something that your children will actually use, we thoroughly implement quality control.

While many organic products are made in China, all cashmere baby products are manufactured in a factory in Japan.

Unfortunately, there are many manufacturers who mislead with the image that it is safe and secure because it is a natural material, and sell organic skin care products for children.

Above all, we want to be a fair and honest brand.

Along with high-quality products, we will deliver correct skin care based on scientific evidence to children.

That's the mission of Cashmere Baby.

Commitment to the product

We have a lineup of three products that can provide total care in cooperation with sunscreen, washing, and moisturizing.

For the botanical and discreet scent common to all products, we have adopted essential oils as fragrances that moderately mask the smell of the raw materials you are concerned about, for those who do not like the scent of synthetic fragrances.

Cashmere Baby Daily UV Protector

From < babies to adults, sunscreen that is "just right" for everyday use>

Sunscreens with SPF 50+ or higher used for playing in the water in the middle of summer are too burdensome for daily use and difficult to wash off, and there is a risk that they can cause rough skin. Based on scientific evidence that there is almost no difference in UV protection after SPF 20, we have reduced the burden on the skin as much as possible by suppressing SPF to about 20.

It is a non-chemical formulation that does not use ultraviolet absorbers, which have been pointed out to be a risk of skin irritation and effects on the ocean, and uses an ultraviolet scattering agent.

Cashmere Baby Foaming Hair &Body Wash

A hypoallergenic body soap that can be used by babies <>

A foam body soap that can gently wash off the whole body, from hair and scalp to face and body.

It is also recommended to use it as a hand soap.

The fine, creamy foam moisturizes and cleanses while protecting moisture.

By washing the foam directly in your hands, you will not be burdened with the skin due to friction from the sponge or towel.

Cashmere Baby Hydrating Body Cream

A moisturizing emulsion for the whole body with a hypoallergenic formula that can be used from < babies>

It is a moisturizing emulsion for the whole body that protects the skin of children, which is said to secrete less than half the amount of sebum of adults, from dryness. A hypoallergenic formula that can be used by infants and adults alike, it protects the skin from damage caused by sun and dryness, and keeps it moist and smooth.

Considering that it will be used after bath Thailand, we adopted a pump type bottle that is quick and easy to use, and we are particular about the viscosity that is easy to spread.

Who are supporting us?

Parents who are interested in children's skin care and adults with sensitive skin are the target audience. In fact, when they bought it for their children, their parents liked it and used it together.

In addition, there is a strong demand for it as a childbirth gift, and many customers buy it as a gift because they like the design and scent that does not choose gender.

Currently, since it has not yet launched, it is mainly sold on the official e-commerce site and Amazon, but we are increasing opportunities to develop pop-up shops in Tokyo and focusing on measures that allow people to actually try it out.

The number of stores that can handle offline products such as select shops and individual salons where you can actually try them has gradually increased.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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