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CASHMERE BABY

CASHMERE BABY

カシミヤベビー
Vendor
株式会社CASHMERE
Skin care starts with babies, protecting newborn skin with nature and science. A formula based on scientific evidence that allows you to feel a certain effect without sticking to natural ingredients.
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T5010001188795

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About the brand

Skin care starts with babies, protecting newborn skin with nature and science. A formula based on scientific evidence that allows you to feel a certain effect without sticking to natural ingredients.
1
The highest quality skin care was born when the founder's baby was diagnosed by a doctor as needing UV protection and skin care, valuing evidence and effectiveness.
2
The gentle scent is additive-free (alcohol and artificial fragrances) and luxuriously blended with essential oils, making it recommended for babies and adults with sensitive skin.
3
The genderless design and fragrance that can be used by babies regardless of age are chosen as special baby celebrations and birthday gifts.

More about the Brand Owner

伊藤光

ITO HIKARU

Born in 1982. Graduated from Musashino Art University, Department of Spatial Design. After returning from studying in the UK, he founded CASHMERE INC., a boutique advertising photo retouching studio, in 2018. The birth of her own child in 2019 led her to learn about the importance of daily UV protection and skin care regardless of the season. After four years of development, in June 2024, we launched CASHMERE BABY, a UV skincare brand that can be used every day. As a brand that can only be made because it is not created by marketers of cosmetics companies, we are striving every day to deliver the highest quality skincare to children around the world.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason for the birth of Cashmere Baby was that immediately after birth, my son was diagnosed by a doctor as a suspected incurable disease and needed daily sunscreen all year round.
　
If you search the Internet for UV skin care products that can be used from babies without any knowledge >< raising a child for the first time, you will see only those that claim to be safe because they are organic and natural ingredient formulas.
　
So, aren't non-organic products safe and secure? I was worried and decided to actually investigate. Then, it can be seen that researchers and dermatologists of cosmetics manufacturers continue to point out the risk that products formulated with organic and natural ingredients contain unstable quality, impurities due to nature, and that plant-derived natural ingredients can be highly irritating to some people. In other words, chemically synthetic ingredients are much safer than organic products made with a commercial image. At a minimum, natural ingredients should be formulated as naturally derived ingredients through well-controlled chemical treatments.
　
On the other hand, in products at drugstores that are easy to purchase, there were problems with more high-performance ingredients than necessary, which posed a risk of skin irritation, and there were problems with smells such as synthetic fragrances. It is understandable why organic cosmetics are in vogue because they certainly smell good. However, as a skin care product, it must actually work for the skin more than just a matter of feelings.
　
Therefore, we aimed to solve these problems by blending the minimum amount of essential oils necessary based on a chemically stable formula.
Instead of costs that have nothing to do with the safety of the product itself, such as COSMOS certification, which is paid for by expensive organic cosmetics, we have thoroughly paid attention to the feel, effect, and fragrance of the product.

What are we doing?

Cashmere Baby is the skincare brand that makes the most sense for functionality and comfort, combining the power of chemistry based on a history of cosmetics research with a rich plant-based scent that cannot yet be achieved with synthetic fragrances.
　
In Japan, it is recommended to wear sunscreen almost all year round, so UV protection is important for skin health. According to research, children are exposed to most of their lifelong ultraviolet rays during the daytime and their skin is not yet complete. Therefore, it is important to continue to take proper measures against ultraviolet rays and skin care every day from the time you are born. Photoaging caused by the accumulation of UV rays does not mean that it has not disappeared, no matter how much you splurge on serums as an adult. However, it is difficult to continue every day, so we developed it with the goal of "comfortable use in all seasons of spring, summer, autumn, and winter".
　
It is not a product made by a corporate marketer for the masses, but a product that your children will actually use, so we are thorough in quality. While many organic products are made in China, all cashmere baby products are manufactured in a factory in Japan.
　
Unfortunately, there are many manufacturers who mislead with the image that it is safe and secure because it is a natural material, and sell organic skin care products. Any product is at your own risk for adults to use, but newborn children can't choose for themselves.
　
Above all, we want to be a fair and honest brand.
Along with high-quality skin care products, we will deliver accurate information with scientific evidence to children around the world.
That's the mission of Cashmere Baby.
　

Commitment to the product

We have a lineup of three products that can provide total care in cooperation with sunscreen, washing, and moisturizing.
For the botanical and discreet scent common to all products, we have adopted essential oils as fragrances that moderately mask the smell of the raw materials you are concerned about, for those who do not like the scent of synthetic fragrances.
　
　
Cashmere Baby Daily UV Protector
From < babies to adults, sunscreen that is "just right" for everyday use>
　
Sunscreens with SPF 50+ or higher used for playing in the water in the middle of summer are too burdensome for daily use and difficult to wash off, and there is a risk that they can cause rough skin. Based on scientific evidence that there is almost no difference in UV protection after SPF 20, we have reduced the burden on the skin as much as possible by suppressing SPF to about 20.
　
It is a non-chemical formulation that does not use ultraviolet absorbers, which have been pointed out to be a risk of skin irritation and effects on the ocean, and uses an ultraviolet scattering agent.
　
　
Cashmere Baby Foaming Hair &Body Wash
A hypoallergenic body soap that can be used by babies <>
　
A foam body soap that can gently wash off the whole body, from hair and scalp to face and body.
It is also recommended to use it as a hand soap.
The fine, creamy foam moisturizes and cleanses while protecting moisture.
By washing the foam directly in your hands, you will not be burdened with the skin due to friction from the sponge or towel.
　
　
Cashmere Baby Hydrating Body Cream
A moisturizing emulsion for the whole body with a hypoallergenic formula that can be used from < babies>
　
It is a moisturizing emulsion for the whole body that protects the skin of children, which is said to secrete less than half the amount of sebum of adults, from dryness. A hypoallergenic formula that can be used by infants and adults alike, it protects the skin from damage caused by sun and dryness, and keeps it moist and smooth. It's non-sticky, so it's comfortable even in summer.
　
Considering that it will be used after bath time, we have adopted a pump type bottle that is quick and easy to use, and we are particular about the viscosity that makes it easy to spread.
　
　
　
　

Who are supporting us?

Parents who are interested in children's skin care and adults with sensitive skin are the target audience. In fact, when they bought it for their children, their parents liked it and used it together.
　
In addition, there is a strong demand for it as a childbirth gift, and many customers buy it as a gift because they like the design and scent that does not choose gender.
　
Currently, since it has not yet launched, it is mainly sold on the official e-commerce site and Amazon, but we are increasing opportunities to develop pop-up shops in Tokyo and focusing on measures that allow people to actually try it out.
　
The number of stores that can handle offline products such as select shops and individual salons where you can actually try them has gradually increased.

Brand review for CASHMERE BABY

Reviews, word-of-mouth, and impressions from buyers who purchase this brand
Showing 3 of 5 results
Apparel & Clothing
Posted on
12/15/25
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サンプルを使用させていただき、香りとテクスチャーがとても良く、 アトピーで肌の弱い事もあり、付け心地には敏感な娘も気に入っていたので、 仕入れさせていただきました！ お客さまにも自信を持っておすすめできる商品です！ 今後とも、どうぞ宜しくお願いします。
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This review is based on orders for the following products
Replies from brands
この度はサンプルのお試しならびに商品お取り扱いをいただき誠にありがとうございます。誠実なものづくりのブランドとして、今後も長くお客さまにご愛顧いただけるよう励んで参ります。
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General Goods
Posted on
10/22/25
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まずサンプルを購入させていただき娘のケアに使用させて頂きました。ボディソープとボディクリームを使用しましたが、娘には合っていたようで使用中１度も皮膚トラブルがありませんでした。 香りもとても良いです。
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This review is based on orders for the following products
Replies from brands
この度はサンプルのお試し誠にありがとうございました！　お子さまにもトラブルなくご使用いただけたとのこと何よりです。今後ともどうぞよろしくお願いいたします。
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General Goods
Posted on
10/21/25
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迅速な対応ありがとうございます。また利用します。
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This review is based on orders for the following products
Replies from brands
いつもご注文いただき誠にありがとうございます！ 今後ともどうぞよろしくお願いいたします。
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