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Matsuo Corporation

Matsuo Corporation

マツオ
Vendor
株式会社マツオ
A food manufacturer from Toyama that collaborates with specialty food manufacturers nationwide to develop and sell original processed foods using Toyama's white shrimp and kelp.
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T3230001004552

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About the brand

A food manufacturer from Toyama that collaborates with specialty food manufacturers nationwide to develop and sell original processed foods using Toyama's white shrimp and kelp.
1
We develop products that take advantage of the taste of carefully selected domestic ingredients from all over the country. We will deliver a masterpiece that brings out the original umami of the ingredients to the fullest.
2
In collaboration with specialty food manufacturers across the country, we develop original products that are not comparable to other companies. The only taste that takes advantage of the strengths of a food manufacturer.
3
With the theme of "preserving the taste of ingredients," we are working to develop safe and secure products that do not use preservatives or colorants as much as possible.

More about the Brand Owner

株式会社マツオ

カブシキガイシャマツオ

Matsuo Co., Ltd. was founded in 1993 as a wholesale company that proposes and delivers confectionery and fruit offerings for ceremonial ceremonies and funerals. In recent years, we have collaborated with specialty food manufacturers nationwide to develop original products, and we have also made proposals as a food manufacturer that can reach households around the world. Our management philosophy is "with all our hearts," "creating fun and providing joy," and we aim to be a company that is always chosen by all employees by sharing the three pillars of "management that does not lose to the changes of the times," "employee-oriented management," and "proposals that constantly change."
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why we at Matsuo launched the brand was because we wanted to "connect people through food and deliver sincere gratitude." At the beginning of our founding, we mainly delivered gifts for ceremonial ceremonies and funerals, but with the changing times, we wanted to deliver products that would be close to the daily lives of more people.
　
　
In Toyama, a land blessed with rich nature, I was faced with local ingredients and carefully selected ingredients from all over the country, and my passion for "making safe and secure products that take advantage of the taste of the ingredients" sprouted. Even in today's world of mass production and efficiency, we must spare no effort and sincerely face each material. That is our origin and the core of our brand.
　
We also put a special meaning into the act of "giving". I want to cherish not just the exchange of things, but the thoughts and gratitude that go into it, and the connections between people. That's why we are particular about creating one-of-a-kind products that can be appreciated as gifts and souvenirs.
　
What we want to achieve through the brand is to deliver the "joy of food" to as many people as possible. And to pass on the original deliciousness of the ingredients and the richness of Japanese food culture to the next generation. In addition, we want to contribute to the realization of a sustainable society, and we are actively working from the perspective of the SDGs, such as local production for local consumption, consideration for the environment, and the creation of a comfortable workplace.
　
　
　
Based on our philosophy of "giving shape to our thoughts, lifelong connections," we will continue to bring color and excitement to everyone's lives through food.

What are we doing?

Under the theme of "preserving the taste of ingredients," Matsuo collaborates with specialty food manufacturers nationwide to develop original products limited to domestically produced ingredients. What we value is to bring out the original deliciousness of the ingredients to the fullest. Therefore, we do not use additives such as preservatives or colorants as much as possible, and strive to create products that can be enjoyed with peace of mind.
　
In the process of product development, we interact directly with producers in each region and pay attention to details from material selection to manufacturing methods. For example, products that make use of local ingredients, such as "white shrimp," which is said to be the jewel of Toyama Bay, and "kelp," which is essential to Toyama's food culture, have uniqueness that other companies do not have. These materials are finished without sparing any effort in their distribution channels and processing methods to maintain freshness and quality.
　
In 2026, it also won the Japan Food Selection Grand Prix, and many customers praised it for its "unprecedented taste" and "safe use for the whole family."
　
　
　
Through these initiatives, Matsuo hopes to spread the "joy of food" and "the cycle of gratitude" to society.

Commitment to the product

The biggest feature of Matsuo's products is that they make use of carefully selected domestic ingredients and feel the blessings of nature and the warmth of handicrafts. Among them, the main product, "Konbu no Ponzu," is a gem that uses whole kelp from Toyama to bring out the flavor of the ingredients to the fullest. With as few chemical seasonings and preservatives as possible, the deep flavor of kelp and the mild acidity are harmonized, and it can be used in a wide range of dishes such as salads, cold tofu, and hot pot dishes.
　
　
　
"Mushroom Cooked Rice Ingredients" is a product that combines domestically produced dried mushrooms and a special liquid seasoning, and you can easily enjoy the authentic taste just by putting it in a rice cooker. The flavor of the mushrooms permeates the entire rice, and it is characterized by a gentle seasoning that takes advantage of the flavor of the ingredients. This one also won the Grand Prix and is popular with those who want to easily enjoy the deliciousness of nature even in their busy lives.
　
　
In addition, the "Plum Fruit Shiso-furikake (with dried plums)" is made with luxurious domestic plums and shiso, and the texture and refreshing aroma of dried plums are perfect for rice and rice balls. It is loved by a wide range of people from children to the elderly, and has received comments such as "it will make your daily dining table gorgeous" and "the natural taste will never get boring".
　
　
All of our products are consistently carefully selected from material selection to manufacturing and packaging, and we pursue quality that you can choose with confidence as a gift or for your home.

Who are supporting us?

Matsuo's products are supported by customers of a wide range of generations, mainly families who are highly concerned about health, safety, and security. It is especially chosen by those who prefer natural materials and additive-free, families with small children and the elderly, and those looking for gifts and souvenirs.
　
It is also handled by department stores, high-end supermarkets, local specialty food stores, and other stores that are particular about quality, and is highly regarded for gift demand and events. We have received many warm comments from customers who have actually purchased the ingredients, such as "I can feel the taste of the ingredients well," "I can eat them with peace of mind," and "I was very happy as a gift."
　
In addition, it is increasingly used in special occasions such as corporate meetings, events, ceremonial ceremonies, etc., and is highly trusted by people who value local connections and connections. Matsuo will continue to listen to the voices of each customer and deliver better products and services.
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