In 2021, we moved our base from Tokyo to Tokushima, and at the same time, we opened a shop name and mainly produced custom-made products.
As I was getting used to living in Tokushima, I was thinking about whether I could make things that were rooted in the community, and I had the opportunity to experience cultures such as indigo dyeing and Awa Odori, and from that point on, I thought it would be interesting to develop products with indigenous characteristics as a brand from Tokushima, so I decided to start a ready-made product line.
The brand concept is
"Living with the Colors of Japan"
Until around the Edo period, indigo dyeing and mud dyeing were colors for the common people.
These colors, which have now become a little distant, are found in casual life and can be said to be the "beauty" of Japan that continues to this day.
In modern times, the material (leather) that many people love is dyed using a dyeing technique that has been cultivated since ancient times, and it is made into a product.
We hope that you will enjoy the profound and modest changes in the products dressed in the colors of Japan.
You love one thing for a long time, and then you fall in love again with the expressions you meet over time.
HWDT wants to deliver such a product.
Take for granted what is normally good.