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purebar
[Rakuten Ichiba shampoo No. 1] No conditioner required & plastic reduction, next-generation solid shampoo
1
PureBar was born from Welliev Co., Ltd., which was founded with the aim of creating products that would allow as many people as possible to make environmentally friendly choices.
2
The solid shampoo, which contains nine types of Japanese and Chinese plant extracts with high purity and reduces the amount of plastic used, has created a new category called shampoo bars.
3
It has a finish that overturns the image of "insufficient lathering" and "squeaky after washing" that conventional solid shampoos had.
Brand Owner
More about the Brand Owner
株式会社welliev
Established in January 2022 by several experts in the development of consumer goods such as cosmetics. In pursuit of creating products that are both "sustainable" and "something that people want to continue using," we announced PUREBAR as our first step.
With the aim of establishing an ethical lifestyle brand that is close to consumers and provides options that suit each individual, we are taking on the challenge of creating products that do not fit into existing categories.
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Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Balancing "environmental consideration" and "ideal finish"
With growing interest in SDGs, sustainability, and ethical consumption, purebar was born out of a desire to create something that can be used as a "good product" while being sustainable and simple.
There are already many "solid shampoos" that reduce the amount of plastic used by not using bottles, but conventional solid shampoos are often made with soap ingredients such as sodium salts of fats and oils, and there are problems such as "insufficient lathering" and "squeaky after washing", and the current situation is that they are not widely used.
With PureBar, you can reduce the amount of plastic used by about 80g per product compared to traditional liquid shampoos. We want as many people as possible to make environmentally friendly options without giving up on the ideal finish. Therefore, we developed a product in cooperation with a cosmetics manufacturing company that has been in business for more than 40 years.
In the development process, no animal testing is conducted, and animal-derived ingredients are not used. The outer packaging of our products is made of paper that has acquired the FSC® mark, which leads to forest conservation.
It is intended to reach not only those who want ethical products, but also those who are looking for a better shampoo, and as a result, it will lead to ethical consumption activities. Lowering the hurdles to ethical behavior. We would like to continue to make such products in the future.
What are we doing?
At first glance, "something different" creates a high-quality shampoo bar
When you hear the word "solid shampoo", many people think of so-called "soap", but purebar is a new category of product called "shampoo bar" that does not use any soap ingredients, but solidifies cleaning and beauty ingredients that are also used in liquid shampoos, and touches the head directly without lathering with your hands.
In the development process, we decided to make two types from the beginning so that the user could choose the ideal finish, and we spent a lot of time trying to find out what ingredients to blend and in what balance from among the various Japanese and Chinese plants that have been used as beauty ingredients in the East since ancient times.
In addition, we were particular about the shape that would intuitively make people feel that it was "a little different from what we have done before" and "it looks fun", and we chose a diamond shape that looks the most beautiful with the transparency achieved by the technical capabilities of the manufacturing company.
Commitment to the product
PUREBAR Japanese herbal shampoo bar is a shampoo bar that focuses on purity - as many products that are good for hair and skin as possible, and thoroughly eliminate unnecessary products. By solidifying, the water content is greatly reduced to 13~15%, and by increasing the concentration of beauty ingredients, a finish that does not require conditioner is realized.
Stimulating components such as silicon, parabens, petroleum-based surfactants, etc. are thoroughly eliminated.
We have received the following comments from customers who have used it.
・ At first, I felt a little harder immediately after rinsing than liquid shampoo, but when I dried it with a hairdryer, I was surprised to find that it was more cohesive than usual.
・ After about 2~3 weeks of use, the firmness and luster of my hair have improved.
・ It is helpful to be able to save time without using conditioner.
【Cleaning ingredients】
It has a high affinity with hair and skin, and uses plant-derived amino acid-based cleaning ingredients that are hypoallergenic but have a dense lather that cleanses thoroughly.
【Beauty Ingredients】
Contains Japanese and Chinese plant extracts selected with the idea of inner care for each moist and smooth finish.
* Japanese and Chinese plant extracts ... Contains 9 types selected for each moist and smooth finish from sunflower seed oil, mugwort leaf extract, sagarame extract, panax ginseng root extract, button extract, sugarcane juice extract, ashitaba leaf/stem extract, soybean seed extract, aloe vera leaf extract, wheat seed extract, and yuzu fruit extract.
[How to use]
1. Wet your hair and shampoo bar.
2. Apply the shampoo bar so that it glides from the base of the hair to the ends. (4~5 times for the whole head)
3. Lather and wash with your fingertips. After use, store in a place where it will not be splashed with water in the shower.
Who are supporting us?
Target Audience
・People who want to take sustainable actions but do not want to reduce the quality of shampoo
・ People who want plant-derived products, products with Japanese and Chinese ingredients, and natural products
・ People who want time saving + high quality
・People who want hypoallergenic products and non-silicone products
Demographics
・Mainly people in their late 20s to 40s who are highly conscious of sustainability.
Available on Amazon, Rakuten, Yahoo Shopping, Loft, etc.
All products
There are no products available for display
Products
All products
There are no products available for display
purebar
[Rakuten Ichiba shampoo No. 1] No conditioner required & plastic reduction, next-generation solid shampoo
1
PureBar was born from Welliev Co., Ltd., which was founded with the aim of creating products that would allow as many people as possible to make environmentally friendly choices.
2
The solid shampoo, which contains nine types of Japanese and Chinese plant extracts with high purity and reduces the amount of plastic used, has created a new category called shampoo bars.
3
It has a finish that overturns the image of "insufficient lathering" and "squeaky after washing" that conventional solid shampoos had.
Brand Owner
More about the Brand Owner
株式会社welliev
Established in January 2022 by several experts in the development of consumer goods such as cosmetics. In pursuit of creating products that are both "sustainable" and "something that people want to continue using," we announced PUREBAR as our first step.
With the aim of establishing an ethical lifestyle brand that is close to consumers and provides options that suit each individual, we are taking on the challenge of creating products that do not fit into existing categories.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Balancing "environmental consideration" and "ideal finish"
With growing interest in SDGs, sustainability, and ethical consumption, purebar was born out of a desire to create something that can be used as a "good product" while being sustainable and simple.
There are already many "solid shampoos" that reduce the amount of plastic used by not using bottles, but conventional solid shampoos are often made with soap ingredients such as sodium salts of fats and oils, and there are problems such as "insufficient lathering" and "squeaky after washing", and the current situation is that they are not widely used.
With PureBar, you can reduce the amount of plastic used by about 80g per product compared to traditional liquid shampoos. We want as many people as possible to make environmentally friendly options without giving up on the ideal finish. Therefore, we developed a product in cooperation with a cosmetics manufacturing company that has been in business for more than 40 years.
In the development process, no animal testing is conducted, and animal-derived ingredients are not used. The outer packaging of our products is made of paper that has acquired the FSC® mark, which leads to forest conservation.
It is intended to reach not only those who want ethical products, but also those who are looking for a better shampoo, and as a result, it will lead to ethical consumption activities. Lowering the hurdles to ethical behavior. We would like to continue to make such products in the future.
What are we doing?
At first glance, "something different" creates a high-quality shampoo bar
When you hear the word "solid shampoo", many people think of so-called "soap", but purebar is a new category of product called "shampoo bar" that does not use any soap ingredients, but solidifies cleaning and beauty ingredients that are also used in liquid shampoos, and touches the head directly without lathering with your hands.
In the development process, we decided to make two types from the beginning so that the user could choose the ideal finish, and we spent a lot of time trying to find out what ingredients to blend and in what balance from among the various Japanese and Chinese plants that have been used as beauty ingredients in the East since ancient times.
In addition, we were particular about the shape that would intuitively make people feel that it was "a little different from what we have done before" and "it looks fun", and we chose a diamond shape that looks the most beautiful with the transparency achieved by the technical capabilities of the manufacturing company.
Commitment to the product
PUREBAR Japanese herbal shampoo bar is a shampoo bar that focuses on purity - as many products that are good for hair and skin as possible, and thoroughly eliminate unnecessary products. By solidifying, the water content is greatly reduced to 13~15%, and by increasing the concentration of beauty ingredients, a finish that does not require conditioner is realized.
Stimulating components such as silicon, parabens, petroleum-based surfactants, etc. are thoroughly eliminated.
We have received the following comments from customers who have used it.
・ At first, I felt a little harder immediately after rinsing than liquid shampoo, but when I dried it with a hairdryer, I was surprised to find that it was more cohesive than usual.
・ After about 2~3 weeks of use, the firmness and luster of my hair have improved.
・ It is helpful to be able to save time without using conditioner.
【Cleaning ingredients】
It has a high affinity with hair and skin, and uses plant-derived amino acid-based cleaning ingredients that are hypoallergenic but have a dense lather that cleanses thoroughly.
【Beauty Ingredients】
Contains Japanese and Chinese plant extracts selected with the idea of inner care for each moist and smooth finish.
* Japanese and Chinese plant extracts ... Contains 9 types selected for each moist and smooth finish from sunflower seed oil, mugwort leaf extract, sagarame extract, panax ginseng root extract, button extract, sugarcane juice extract, ashitaba leaf/stem extract, soybean seed extract, aloe vera leaf extract, wheat seed extract, and yuzu fruit extract.
[How to use]
1. Wet your hair and shampoo bar.
2. Apply the shampoo bar so that it glides from the base of the hair to the ends. (4~5 times for the whole head)
3. Lather and wash with your fingertips. After use, store in a place where it will not be splashed with water in the shower.
Who are supporting us?
Target Audience
・People who want to take sustainable actions but do not want to reduce the quality of shampoo
・ People who want plant-derived products, products with Japanese and Chinese ingredients, and natural products
・ People who want time saving + high quality
・People who want hypoallergenic products and non-silicone products
Demographics
・Mainly people in their late 20s to 40s who are highly conscious of sustainability.
Available on Amazon, Rakuten, Yahoo Shopping, Loft, etc.
All products
There are no products available for display
Products
All products
There are no products available for display
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