About the brand
A sweets brand of Niigata Beer Brewing that manufactures Tainai Highland Beer and Gingo Beer.
Baumkuchen "Premium TAINAI Rice Flour Baum" using rice flour from Tainai City is sold.
From Tainai City, the birthplace of rice flour, we deliver moist, chewy, and refreshing rice flour Baumkuchen.
A proud gem produced by an authentic German-type craft beer maker!
Once you eat it, you'll be addicted!
More about the Brand Owner
新潟ビール醸造株式会社
NIIGATA BREWERY Co.,LTD.
Tainai Plateau overlooking the Iifō mountain range.
On the banks of the Tainai River, surrounded by forests rich in nature reminiscent of Germany, there is a "Tainai Highland Beer Garden".
The subterranean water of the Iifō mountain range becomes a clear stream that moistens the earth.
Natural mineral water collected in the upper reaches of the river is used for beer brewing.
This natural mineral water brings out the flavor of malt and hops to the maximum.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why do beer brewing companies go so far as sweets?
You may think so, but our mission is to convey the inside of Niigata's womb through craft beer, and to spread from the womb to the whole country.
That is why one of our important missions is to spread the culture of rice flour, which Niigata is proud of.
As TANAI KOGEN SWEETS, we have received the cooperation of many people in the production of premium TAINAI rice flour baum. We could not have done this without the cooperation of rice flour manufacturers and confectionery manufacturers.
Moreover, in 2021, when we started selling it, rice flour Baumkuchen was still rare, and many people were surprised by the new texture of Baumkuchen, but as a craft beer maker made with an authentic German method, we wanted to stick to the point of "Germany".
Commitment to the product
The texture of Baumkuchen may have the image of being moist and packed.
This rice flour bowl also has a crispy texture that is typical of rice flour.
That's why you can arrange it by baking it a little and putting ice cream on it, so I want you to try various things.
And no matter what you say, it's important that it goes well with the craft beer you're making.
We have a total of 6 types of craft beers, but they go perfectly with most beers, so please use them as a snack.
Due to the amount of production, there is a lot of local consumption, so it has been very well received by people living in Tainai City and everyone who has traveled to Tainai City.
There are people who go out of their way to buy it every week, and they are happy to say, "It's a little expensive, but if you eat this baum, you won't be able to go back anywhere else."
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