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UMAMY

UMAMY

ウマミー
Vendor
ノリット・ジャポン株式会社
Based on the concept of "a spoonful of delicious Akita," the company offers seasonings and processed products using carefully selected ingredients from Akita, such as Hinai chicken. It is a food brand from Akita that colors your daily dining table.
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T7410001004472

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About the brand

Based on the concept of "a spoonful of delicious Akita," the company offers seasonings and processed products using carefully selected ingredients from Akita, such as Hinai chicken. It is a food brand from Akita that colors your daily dining table.
1
A luxurious taste featuring the finest ingredients that local Akita is proud of, such as Hinai chicken broth and Shirakami green onions.
2
We have a wide variety of seasonings that add depth to the dish with just one spoonful, as well as processed products that allow you to enjoy the authentic taste just by warming it up.
3
While using traditional materials, the modern and beautiful packaging is attractive for modern lifestyles

More about the Brand Owner

UMAMY

Bringing Akita's delicious food closer and more enjoyable," the company sublimates specialty products such as Hinai chicken and Shirakami green onions into modern seasonings and processed products.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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UMAMY was born from the concept of "a spoonful of delicious Akita" with the desire to deliver Akita's rich nature and food culture to the whole country. The trigger for launching the brand was an awareness of the current situation where Akita's ingredients and traditional flavors are not easily known outside of the local area. Akita has many ingredients that can be proud of the whole country, such as Hinai chicken, smoked seaweed, and ripe tomatoes. However, I realized that these charms were not fully conveyed, and I felt a strong desire to "want more people to feel the flavor of Akita on their daily dining tables."
　
UMAMY offers products that can be easily enjoyed, such as seasonings made with Akita ingredients, rice companions, curry, and ramen. We want to provide such a "little polite" moment that makes your daily meals a little special. In collaboration with producers in Akita, we value local resources while making the most of the original flavors of the ingredients.
　
UMAMY also has a major mission to "pass on the blessings of Akita to the future." We hope to cooperate with local farmers and producers and contribute to the creation of sustainable communities. In order to protect Akita's food culture and pass it on to the next generation, we will convey the charm of Akita to the whole country and the world through products that can be used on a daily basis. UMAMY will continue to walk with the local community as a brand that packs the "deliciousness" of Akita.

What are we doing?

UMAMY manufactures products that make the most of Akita's local resources. In order to realize the brand's worldview, the first thing we value is "material selection". We carefully select ingredients unique to Akita, such as Hinai chicken, garlic from Akita Prefecture, ripe tomatoes, and smoked gakko, and focus on developing recipes that bring out the best in their flavors.
　
For example, in the seasoning series "UMAMY kitchen", we are particular about using as little chemical seasonings and food additives as possible to bring out the original flavor of the ingredients. Consommé soup and jarup made with 100% Hinai chicken are popular for their easy and authentic taste. In addition, Shirakami garlic olive oil is made with only high-quality garlic and extra virgin olive oil from Akita Prefecture, making it a gem that stands out for its simple yet outstanding quality of the ingredients.
　
　
In addition, the restaurant proposes local food culture in a way that suits modern dining tables, such as the "Famous Bowl" series in collaboration with popular ramen restaurants in Akita and curries made with Akita's branded pork and traditional fermented foods. We are particular about the production background and collaborate with local producers to contribute to sustainable agriculture and the revitalization of the local economy.
　
　
From the perspective of the SDGs, we are promoting the active use of local ingredients and the development of health-conscious products such as additive-free and sodium-free. By preserving Akita's nature and traditions while creating products that are close to modern lifestyles, we aim to serve as a bridge between the local community and consumers.

Commitment to the product

UMAMY products are very particular about balancing the quality of Akita materials with ease of everyday use. The first main product is "UMAMY kitchen Hinai Chicken Consommé Soup Base". The granule-type soup base, which is made with 100% Hiinai chicken from Akita Prefecture and finished without chemical seasonings, can be used not only in soups, but also in a wide range of dishes, including stir-fries and stews. The deep flavor of Hinai chicken is supported by many people as it enhances the overall dish and raises the taste of the home.
　
Next, "UMAMY COREZO Akita Smoked Gakko Mayo Dressing" is a unique dressing that takes advantage of the flavor of Akita's famous smoked gakko. It is versatile enough to be used not only as a salad, but also as a sandwich or dipping sauce. The aroma of smoked garchi and the richness of mayonnaise are a perfect match, making it a popular product with many repeat customers.
　
　
In addition, "UMAMY Gokuhan Shopa Ibodakko" is an accompaniment to rice made with Akita's traditional salted salmon "Bodakko". Just by placing it on freshly cooked white rice, you can easily enjoy the taste of Akita. Because of its strong salt content, it is reputed to make rice go on and on, and is highly popular as an Akita souvenir and gift.
　
These products value the texture and flavor of the ingredients, and the packaging design has been renewed to be cute and friendly. Many customers who have actually used the restaurant have commented that "it has become more enjoyable to eat every day" and "it is easy to enjoy the taste of Akita".

Who are supporting us?

UMAMY is supported by a wide range of people who are interested in Akita's food culture and ingredients. The main target audience is women and families in their 30s and 50s who are particular about their daily diet and value health and local characteristics. In addition, there are many people from Akita who miss local flavors, gourmets who are interested in local specialties, and gifts.
　
Many actual buyers have commented that they can easily enjoy the taste of Akita at home and that they can feel the quality of the ingredients, and the number of repeat customers is increasing. In particular, products made with ingredients unique to Akita, such as Hinai chicken and smoked gakko, are accepted by people outside the prefecture with fresh surprises.
　
In addition, UMAMY's products are available in a variety of sales channels, including select shops, department stores, and online shops inside and outside Akita Prefecture, and are highly regarded as gifts and souvenirs. One of the reasons why it is supported by many fans is that it continues to convey the joy of incorporating the blessings of Akita into everyday dining tables through social media and recipe proposals.
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