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Ama Bussan

Ama Bussan

アマブッサン
Vendor
有限会社海士物産
Commitment to traditional fishing methods and handmade processes like sun-drying Passing on the safe and rich flavors of Oki to the next generation A food brand that maximizes the blessings of nature
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About the brand

Commitment to traditional fishing methods and handmade processes like sun-drying Passing on the safe and rich flavors of Oki to the next generation A food brand that maximizes the blessings of nature
1
Oki seafood products with deep flavors, created by traditional fishing methods and sun-dried
2
Flying fish fish sold out 120,000 bottles annually, and chanja has won the gold prize at the local snack grand prix, among many other achievements.
3
Safe and reliable fermented seasonings made with ingredients from Shimane Prefecture and traditional handcrafting
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Ama Town in Oki, Shimane Prefecture, founded by Ama Bussan, is a small island surrounded by rich nature and the warmth of its people.
　
Founded in 1973 in Ama Town, Oki, where the founder lives, driven by the desire to "deliver the blessings and traditional flavors nurtured on this island to more people."
　
Even without convenience or abundance, everything you need for daily life is here—
Resonating with the island's philosophy of 'what doesn't exist, there is nothing,' I have valued cherishing and carefully utilizing what we have now.
　
Carefully prepared items are delicious and enrich the hearts of those who eat them.
We have always thought about the people who eat and have created our products seriously and carefully.
　
And I want to create something delicious and safe that my own children want to eat too. We want to pass on the flavors of Oki to the next generation.
　
This commitment remains unchanged as the core of Ama Bussan's product development and will continue to be upheld going forward.

What are we doing?

At Ama Bussan, we are committed to creating delicious products that you can enjoy with peace of mind, while cherishing Oki's nature and traditions.
At the core of our craftsmanship lies the desire to "spare no time and effort," "make the most of nature's blessings," and "pass on tradition to the next generation."
　
Seafood such as turban shellfish, sturgeon, and wakame are carefully landed one by one by Oki fishermen using the traditional 'Kanagi fishing' method.
　
This method, where you peek into the sea with boxed glasses and poke with a file to catch them, is less likely to be damaged and keeps fresh. We also pay attention to the amount of water collected to ensure that marine resources remain permanently.
　
We are particular about sun-drying, where the Oki sea breeze concentrates the umami flavor.
Ingredients dried in the sea breeze of the Tsushima Current and plenty of sunlight are rich in amino acids, creating a deep flavor that cannot be achieved by machine drying.
　
For the arame processing, they spare, taking the traditional steps of boiling it in a kettle over a whole day of firewood.

Commitment to the product

Every product from Ama Bussan is filled with the blessings of nature and a commitment to craftsmanship.
Among them, we will introduce three particularly recommended products.
　
[Soy Sauce Miso]
　
Made with 100% soybeans and wheat from Ama Town, this traditional miso is carefully handmade over about three months using traditional methods. It has a flavor somewhere between soy sauce and miso, with the fermented mash flavor standing out.
　
Because it is not heated or treated with alcohol, the koji mold remains alive, allowing it to mature day by day. Of course, it is great for dipping hot rice, grilled rice balls, or cucumbers, but also recommended for seasoning vegetable stir-fries or grilled fish.
　
It is especially popular among health-conscious people and those who love fermented foods. Many comments include "I never get tired of eating it every day" and "I can safely feed it to my children."
　
[Flying Fish Dashi]
This liquid broth is a unique blend of naturally brewed soy sauce, domestic flying fish (ago) broth, Hokkaido Rishiri kelp, and 6-month-aged authentic bonito flakes.
This single stick sets the flavor, offering a refined and light taste with a deep umami and richness.
　
This flying fish broth is popular and easy to use in all kinds of Japanese cuisine, such as clear soups, simmered dishes, and udon soup bases, with 120,000 units sold annually.
　
[Sazae Chanja]
Each fresh taska shell, carefully landed in Oki, is processed on the freshest day. We use rare parts of the sazae, which make up only 10% of the harvest.
Based on Japanese soy sauce, it offers a deep, spicy broth with the crunchy texture of the cassow, its umami, and the aroma of seaweed, creating a perfect harmony.
　
Won the gold prize at Asia'FOODEXJAPAN2016 largest local snack Grand Prix.
　
Every product features a gentle yet profound flavor created by the quality of the ingredients and the meticulous craftsmanship.

Who are supporting us?

Ama Bussan's products are supported by a wide range of people who share the values of valuing nature and tradition.
The main target audience is health-conscious individuals, housewives who want to value family meals, and those interested in local flavors and cooking methods.
　
In reality, our customer base includes not only local residents inside and outside Shimane Prefecture, but also many migrants, tourists, and people from all over Japan who place orders through hometown tax donations. Additionally, through our Matsue store and online shop, we cater to natural food lovers and gift demand in urban areas.
　
Wholesale stores range widely, including local supermarkets, roadside stations, organic specialty stores, and department store regional product fairs.
Especially at the Matsue store, the Wednesday and Saturday-only "Sazae Rice" and prepared dishes are also popular and cherished as a "daily delicacy" for locals.
　
Many buyers have shared warm feedback such as, "I can safely feed my child it," "The flavor of the ingredients is rich and brings back some nostalgia," and "It was very appreciated as a gift."
As products that convey the warmth of nature and people, they have been loved across generations.
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