KISSTOKYOWATER has received strong support from many consumers due to its uniqueness and quality. It is especially popular with women in their 20s to 50s who are interested in beauty and health. Many consumers aim to maintain their health from the inside and outside by incorporating silica and sparkling water after exercise or as part of a healthy diet.
It is also available at a variety of retailers such as Don Quijote, high-quality supermarkets, organic shops, and beauty salons, each of which caters to a distinctive customer base.
1. Emphasis on design
It is known for its stylish bottle design. Many consumers rate the design of the bottle as "cute" or "fashionable", and its good appearance is the deciding factor in their purchase. It is especially supported by people who are sensitive to fashion and are particular about everyday accessories.
2. Demographics that expect beauty effects
Due to its abundant silica content, it has received strong support from those who are looking for beauty effects. In fact, we have received a lot of positive feedback from people who say that drinking silica water has improved the texture of their skin and improved their hair cohesion. Customers who are interested in beauty choose it because they can easily feel the beauty effect in their daily lives.
3. Demographic evaluation of taste and drinkability
In addition, the feature of ultra-soft water is popular with many people. There are many comments such as "It is not difficult to drink at all" and "It is easy to drink and delicious", so even those who are not good at hard water can easily enjoy it. In addition to being easy to drink, it is also delicious, so there are many repeat purchases from people who continue to drink it on a daily basis, and they enjoy daily hydration.
4. Trend-sensitive demographics
In addition, it has gained support from trend-conscious consumers. Its popularity is spreading through SNS and word-of-mouth, especially among young people who are sensitive to the new health trend of silica water.