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The canned type cake "Yokohama Haikara" is wrapped in a cute package and is a cake that tastes good whenever you eat it! It can be stored at room temperature for a long time and does not use preservatives.

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Yokohama Haikara

ヨコハマハイカラ

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株式会社エクラスト

〜1,000

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About the brand

Shelf life is 2 years at room temperature without preservatives * 2 years from the date of manufacture Acquired the only manufacturing technology (Patent No. 6338317) in the Japan of inflating dough in cans

Easy to carry and perfect for souvenirs and gifts due to the merits of long-term storage, "Yokohama Haikara" canned sweets are perfect. It is also useful as an outdoor souvenir and disaster prevention sweets.

The package design was created by five popular creators with the image of Yokohama and Kanagawa. When you unfold the package, you can enjoy the excitement as if the story begins.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Ecrast Co., Ltd. is a planning and event company that specializes in content proposals. We plan, propose, and operate experiential content such as workshops and marches for families, mainly at commercial facilities and residential exhibition halls.

The beginning of the canned sweets "Yokohama Haikara" was a request from a commercial facility that was in charge of planning and operating the marche to strengthen its booth for local production for local consumption. The first product to be developed was a healthy product that combines vegetables and fruits from Yokohama with nuts. However, the shelf life is short, it is not suitable for distribution, it has a strong handmade feeling, and the quality is difficult, and the evaluation of the surroundings is a mess. At that time, the developer proposed canned sweets instead. We were not bound by the framework of local production for local consumption, but focused on gateau chocolate and cheesecake and decided to improve it.

I was confident in the taste when making improvements, so I decided to review the packaging material and change the appearance while keeping the contents as it was. We switched to packaging that makes use of the mold of canned food and asked a designer to do the packaging. The finished product is a maru-shaped wrapping paper with Mr./Ms. folded muscles. Fold it three-dimensionally by hand along the fold line and wrap the canned food. In Yokohama, where different cultures are fused, a one-of-a-kind package that combines Western cakes and oriental origami techniques has been completed!

In addition, the work of folding and wrapping is requested from facilities for people with disabilities through the "Yokohama Joint Order General Center for Persons with Disabilities". I thought that some people with disabilities were dexterous with their hands and were good at delicate work, so I asked them to do it, and I was impressed by the beautiful finish. Currently, we leave it to the community activity support center "Hato Kobo" and two other facilities in Yokohama City.

What are we doing?

After the package was renewed, we felt a solid response at an event at a department store that we exhibited just before White Day. It blossomed into demand as a "gift that looks cute and can be given as it is." We change the design and specifications of the packaging material and sell it as a gift, and sell it as a souvenir and disaster prevention food.

In addition, there are three flavors of cakes, but the design of the individual packaging is changed one by one to add the fun of choosing which one to choose. We have increased the variety of designs and adopted illustrations of "Yokohama and Kanagawa" envisioned by the creators. As a result of aiming for an image-evoking product that makes people want to buy it by thinking about the person or scene they are giving it to, the fun of getting lost has led to multiple purchases.

The concept we value is dealing with people who sympathize with and understand our worldview. Since it is a product that can make a big difference in sales with a single display, our true intention is to do business with "people who understand" the world view of the product and sell it in a way that suits it. I don't intend to be a high-flying car, but I have decided not to sell it in a way that reduces the value of the product because it does not need to be sold.

In addition, during the period when awareness of disaster countermeasures is heightened, there are requests for interviews from the media, and it is necessary to narrow down the concept, but customers can create a variety of scenes.

It is a pleasure to purchase with an image in mind.

Commitment to the product

The charm of "Yokohama Haikara" is...

(1) Eye-catching package design

(2) Authentic taste supervised by a pastry chef

(3) Long-term storage at room temperature for 2 years

The cake itself was developed over a two-year period by a female researcher at a major can manufacturer, a planner and developer at a confectionery manufacturer, and a female pastry chef who trained at a famous patisserie based on the research know-how of a major can manufacturer. It is a confident work that has made a hypothesis in all processes from fabric making, filling, winding, and retort sterilization (a sterilization method using high temperature and high pressure) to find the best finish through repeated verification.

If we reduce the manufacturing process, we can reduce the cost, but we are particular about the quality of the taste and make it in the same process as the patisserie.

It is worth mentioning that it is the only manufacturing technology in the Japan that uses the heat of the retort sterilizer to bake the dough while sterilizing it (Patent No. 6338317).

When the cans are filled with pre-baked dough, bacteria attach to them in the process and multiply in the cans. In the case of retort sterilization, in which sterilization and firing are performed simultaneously in cans, complete sterilization is possible, and a shelf life of two years is achieved at room temperature without using preservatives. Normally, if a product is sterilized by applying heat again to a product that has been cooked, the flavor will be lost, but with this method, it will be finished in a delicious taste without overheating.

Currently, manufacturing is outsourced to Nonaka Co., Ltd. (Kofu City, Yamanashi Prefecture), a 77-year-old bean paste factory. There are few factories that have equipment for confectionery and retort sterilizers, and thanks to the backup and technical guidance of a major can manufacturer, we were able to find a factory that was willing to work on it. In order to produce a smooth texture and authentic taste, manual labor is interspersed rather than complete mechanization, and quality is maintained efficiently and laboriously.

Who are supporting us?

Women value the cuteness of the package and the easy sweets, souvenirs and small gifts.

Some men buy it as a gift for White Day, Mother's Day, or as an outdoor souvenir.

Japan is also an earthquake-prone country. In the emergency food in the event of a disaster, there are not many sweet sweets. However, there are elderly people who purchase them as stock sweets so that they can relax for a moment in the event of a disaster, and there are also people who purchase them for their families.

In recent years, inbound demand has also increased, and the need for foreigners to purchase souvenirs of Japan at souvenir shops around the country has also increased. Since it is easy at room temperature and you can feel the Japan feel, we will purchase it in various variations.

It was also very popular when it was sold for a limited time in Taiwan before.

The next sales channel will be across the sea again and will be sold in Singapore.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Yokohama Haikara

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