Mi Sogen

ミソゲン
Vendor
株式会社諸国美味
Founded in 2002, it is a "miso soup specialty store" with its main store in Jiyugaoka. We sell various types of miso soup under the theme of "miso soup is wonderful".
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T7140001024779

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About the brand

Founded in 2002, it is a "miso soup specialty store" with its main store in Jiyugaoka. We sell various types of miso soup under the theme of "miso soup is wonderful".
1
The main products are freeze-dried miso soups such as "miso soup in the middle", "miso soup wrapped in yuba", "shijimi espresso", and "miso kura meguri".
2
Shijimi espresso is often featured on TV and radio, and it is a product that has many repeat customers. The cumulative sales have exceeded 2 million units, and it is a very popular product in Misomoto.
3
As for use, it is used not only for gifts such as petit gifts, but also for ceremonial ceremonies and homes.

More about the Brand Owner

株式会社諸国美味

ショコクビミ

We will inherit and develop the brewing culture, which is a traditional industry in Japan, and revitalize Japan. Based on the philosophy of product development and store operation. From the desire to drink a cup of miso soup a day and become beautiful and energetic It was named Misogen.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Misomoto" was born from the desire to convey the charm of miso, a traditional food of Japan, to the present day, and to allow people to easily enjoy authentic miso soup even in their busy daily lives.
"Miso soup" is gradually moving away from the tables of Japan. We want many people to be reminded of its high nutritional value and its ability to warm the mind and body—that is our starting point.
I paid particular attention to the unique miso culture that has been transmitted throughout Japan. Miso has different flavors and manufacturing methods depending on the region, and is truly a treasure of Japan's food culture. By proposing this rich miso culture according to modern lifestyles, we wanted to convey the splendor of Japan's traditional food.
In addition, as interest in health promotion through "food" increases, we are also focusing on the health benefits of miso, which is a fermented food. We believe that it is our mission to deliver the nutritional value of miso in a form that can be easily incorporated into daily meals.
Misogen is not just a food manufacturer, but wants to be the inheritor of Japan's food culture. By preserving tradition and not being afraid of innovation, and continuing to pursue new possibilities for miso, we will create a miso culture that will be loved by generations.
 

What are we doing?

Based on the concept of "fusion of tradition and innovation," Misogen proposes a new way to enjoy miso.
The biggest focus is on the selection of materials and manufacturing methods. Based on carefully selected miso from all over Japan, such as Hatcho miso and Sendai miso, we pursue blends that make the most of each individuality. We have devised ways to maximize the goodness of traditional miso, such as combining the deep flavor of Hatcho miso lying in wooden barrels with the well-balanced red and white miso paste of Shinshu.
In product development, we are particular about both "ease" and "authentic taste" that suit today's busy lifestyles. For example, "Miso Soup" is an innovative product that allows you to enjoy authentic miso soup just by pouring hot water by trapping the miso soup ingredients and miso paste in the middle skin. In addition, "Shijimi Espresso" is a health drink with a new concept that was developed so that you can easily ingest the power of shijimi and the nutrition of miso.
Consideration for the environment is also essential. We select materials with low environmental impact for packaging and are working to reduce waste in the manufacturing process. In addition, by collaborating with miso breweries throughout Japan, we contribute to the revitalization of local food culture and industry.
While expanding the possibilities of miso (miso), a traditional ingredient of the Japan, Misogen is taking on the challenge of creating products that support the health and rich eating habits of modern people every day.
 

Commitment to the product

【Shijimi Espresso】
Our main product "Shijimi Espresso" is a concentrated shijimi miso soup that is active in various scenes, such as "when you are tired", "before drinking", "after drinking", and "for waking up refreshed". Based on Hatcho miso, it is blended with Shinshu red and white miso to achieve a refreshing taste and deep richness. One cup of 90cc contains about 51 mg of ornithine, which is equivalent to 100 pieces, and is tightly packed with nutrients that support liver function. Since it is a stick type and easy to carry, it is used as a "miso soup break" instead of a coffee break in the office.
 
 
[Shijimi espresso with ingredients]
This product was born from the voice of a customer who said, "I want a shijimi espresso with ingredients according to the dining scene." While retaining the flavor of shijimi, we added a small wakame seaweed and tofu to enhance the sense of eating. One cup of 120cc contains about 66 mg of ornithine, which is equivalent to 120 pieces, and the nutritional value is also increased. It's the perfect companion for a busy breakfast or lunch, or as a drink after dinner.
 
 
【Good MISO BREAK】
It is a raw miso type product that is particularly particular about flavor in the Shijimi espresso series. Based on Sendai miso, which has a refreshing taste with just the right amount of sweetness from rice bran, it is a blend of shijimi juice containing ornithine and taurine and fermented soybean koji. Just pour 150cc of hot water and the rich flavor unique to the raw type will spread. Since you don't take solid foods, your internal organs rest and your body is refreshed. Instead of coffee or tea, it is attracting attention as a new style of miso soup that can be easily drunk in a mug.
 
 
 

Who are supporting us?

Bisogen's products are supported mainly by men and women in their 30s to 50s, who are highly health-conscious. In particular, "Shijimi Espresso" has received high praise from business people who enjoy drinking alcohol and people who value health management even in their busy days.
Many people have commented that "if I drink before or after a drinking party, the next day will be different" and "I feel better when I change my coffee break at the office to a miso soup break." It is also popular as a gift product, and many customers say that it was appreciated as a gift for Father's Day and Respect for the Aged Day.
In addition to its own online shop, it is sold at major e-commerce sites and physical stores such as Jiyugaoka. In addition, it is also being handled at select shops that sell health foods and on the food floors of department stores.
Misogen's products are especially popular with food-conscious customers who are looking for a new style of food while valuing the goodness of traditional Japanese food.
 
 
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