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Crescendo

クレシェンド
I wish I had it, and I want it to take shape.
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About the brand

I wish I had it, and I want it to take shape.
1
I hope that those of us who live in Imabari City, one of Japan's leading towel production areas, have the perspective and sensitivity of consumers. We deliver "gentle, strong, and interesting products" born from.
2
I wish there was. It is an unprecedented product that has given shape to this new idea by bringing together the high skills of Imabari craftsmen.
3
We pay attention to every detail, such as the packaging that is not towel-like, to create a sense of surprise and a smile.

More about the Brand Owner

愛媛百貨

EHIME HYAKKA

EHIME HYAKKA The amazing thing of Ehime's gem It is also a production area for manufacturing backed by excellent technology, and we will introduce a variety of specialty products that have inherited tradition but have been infused with new sensibilities. Ehime, with its beautiful name derived from the myth of the birth of the nation in the Kojiki, is a treasure trove of traditional specialties nurtured by rich nature and culture. In addition to these products, we have a variety of attractive products, such as gems that have inherited tradition but have been infused with new sensibilities.
Read More

Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Show original
I wish there were,
to the fullest.
 
It's exciting and relieved.
Having your favorite things by your side
It gives peace and color to your life.
In the midst of a rapidly changing era,
We want to deliver products that are gentle and close to each other.
With such a wish,
We are still thinking new ways today.
 
 
Craftsmen in various fields lend a helping hand in this regard.
A heart of respect for them, and
It was created by bringing together the world-class high technology of Imabari.
It is a crescendo product.
 
Please try it. Try to play.
It will enrich your daily life,
"I wish I had it" is here.
 
 

What are we doing?

About Crescendo
Crescendo is one of Japan's leading towel production areas, and we live in Imabari City.
With the perspective and sensitivity of a consumer,
I wish there was. Born from
We are a planning company that creates "gentle, strong, and interesting products".
 
It would be nice to have the perspective and sensibility of a consumer. We are making differentiated Imabari towels.
Women who are housewives in Imabari are planning and proposing.
 
 

Commitment to the product

The texture of the material is sticking to cotton material,
The combination of towels and different materials features a unique design and color.
 
 
 
AMICA Applique Package
A towel handkerchief with cute appliques.
The towel has a gentle texture and good water absorption and is printed with cotton fabric and applique embroidered.
Colorful, pop, and playful expressions are the point.
 
 
 
"Embroidery"
A towel handkerchief with cute embroidery lace that makes you feel good.
It is a gorgeous towel handkerchief with expressive embroidery.
One side is 100% cotton embroidered lace fabric, and the other side is an Imabari towel.
 
 
 
"Holidays, Me and Handkerchiefs"
On holidays, I do what I like.
Spend your time doing what you like, what you like, and what you like. A towel handkerchief with one-point embroidery and a reversible color. It is water-absorbent, thin, not bulky and easy to use.
 
Packages that dare not look like towels, etc.
Attention to detail creates a sense of surprise and a smile.
 
 

Who are supporting us?

It's exciting and relieved. Because it is a product that gives peace and color to life, it is supported by people who value their daily lives.
 
 
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