FORMULA
[Development of Japan Standards]
1. Less-is-more formulation design that aims for maximum effect with minimal ingredients
In order to make it functional and can be used even on sensitive skin, we are particular about the base ingredient itself
2. Achieve a natural origin index of 90% or more for all products
3. Cruelty-free (no animal testing)
4. Environmentally friendly, no petroleum-based surfactants, ethanol, synthetic fragrances, essential oils, mineral oils, etc., for a total of 22 ingredients.
PACKAGE
[Does not create new garbage]
5. Strive to improve the recycling rate* of packaging in order to recycle global resources
6. Reduce the weight of packaging and reduce waste and CO2 emissions during transportation
Reducing the amount of material consumed by reducing weight and striving for carbon neutrality
7. Be environmentally friendly and minimize the use of adhesives and inks
Vegetable ink is used for printing on the box.
8. From the perspective of the product life cycle, select materials that are easy to recycle
In order to return the material as it is, we use mono-material paper material (delivery envelopes), 100% recycled PET material (container bottles), and corrugated material (outer box) made of FSC-certified paper for the printing surface
* Ratio of weight of recycled materials used in containers and boxes