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Aetās

Now on sale ~2/27 14:59
エタス
Sustainable skincare that allows you to take a deep breath of your skin and the earth. Activate your personal best skin by continuing to use it.

About the brand

Sustainable skincare that allows you to take a deep breath of your skin and the earth. Activate your personal best skin by continuing to use it.
1
less-is-more thinking: Formulation design aimed at maximum effect with minimal ingredients. It has functionality and can be used even on sensitive skin. We are also particular about the base ingredient itself.
2
More than 90% naturally derived ingredients: We have achieved a natural origin index of 90% or more for all products.
3
Cruelty-Free: Development of products that do not test on animals

More about the Brand Owner

株式会社aretisme

アレティズム

For us and the earth to shine brighter. We have been supported by many people. Without forgetting that gratitude, I wanted to contribute to the world, so I started my own business. The name aretisme is a nod to Arete, the god of virtue and knowledge in Greek mythology. I hope that I will meet many people who have new ideas, sensibilities, and abundant experience, and who I can respect each other, and play a role in helping to protect our precious earth.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Continue to pursue eternal beauty.
That's why we recommend products that don't put a burden on the skin or the environment.
 
In a world where there are too many things,
What is true abundance, what is true beauty?
Aetās thinks of it as less-is-more.
 
For us and the earth to shine brighter,
Formulas composed of environmentally friendly and gentle ingredients,
Packaging with a high recycling rate, etc.
Starting from sustainability,
Aetās delivers powerful circular beauty with a focus on simplicity.
 
 

What are we doing?

Activate your personal best skin
 
Aetās focuses on the beginning of the skin.
Skin cells are born on the inside, reach the outer stratum corneum through a process called turnover, and peel off.
We believe that by continuing to deliver effective nutrients to the environment in which the skin is born even before turnover occurs, it is possible to grow healthy cells that are resistant to stress.
 
We aim to create a well-balanced skin environment by continuously providing nutrients during cell turnover. Using a blending technology that resembles a lamellar structure (alternating layers of water and oil) that can be expected to penetrate, water-soluble and oil-soluble nutrients are distributed to every corner of the stratum corneum. By keeping the cells healthy until they peel off, it leads to skin that is as smooth and radiant as porcelain.
 
 

Commitment to the product

FORMULA
[Development of Japan Standards]
 
1. Less-is-more formulation design that aims for maximum effect with minimal ingredients
In order to make it functional and can be used even on sensitive skin, we are particular about the base ingredient itself
2. Achieve a natural origin index of 90% or more for all products
3. Cruelty-free (no animal testing)
4. Environmentally friendly, no petroleum-based surfactants, ethanol, synthetic fragrances, essential oils, mineral oils, etc., for a total of 22 ingredients.
 
 
PACKAGE
[Does not create new garbage]
 
5. Strive to improve the recycling rate* of packaging in order to recycle global resources
6. Reduce the weight of packaging and reduce waste and CO2 emissions during transportation
Reducing the amount of material consumed by reducing weight and striving for carbon neutrality
7. Be environmentally friendly and minimize the use of adhesives and inks
Vegetable ink is used for printing on the box.
8. From the perspective of the product life cycle, select materials that are easy to recycle
In order to return the material as it is, we use mono-material paper material (delivery envelopes), 100% recycled PET material (container bottles), and corrugated material (outer box) made of FSC-certified paper for the printing surface
 
* Ratio of weight of recycled materials used in containers and boxes
 

Who are supporting us?

Regardless of age or gender, it is used by those who like sustainable and simple skincare products.
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Pay for purchases by invoice. Payment via credit card is also accepted.
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You can also get an up to 30,000 yen coupon!
Get a 3,000 yen coupon for your first order!
You can also get an up to 30,000 yen coupon!

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TOYOU YAKUZEN CHA
Know Enough
NOOSA BASICS
TEAtriCO
lulumo
MY HONEY
YOKACHORO FOOD BASE
mana.
瑞宝志ぐれ
HOiSUM
BRULO
健康発酵生活舎
TOYOU YAKUZEN CHA
Know Enough
NOOSA BASICS
TEAtriCO
lulumo
MY HONEY
YOKACHORO FOOD BASE
mana.
瑞宝志ぐれ
HOiSUM
BRULO
健康発酵生活舎
PAYSAN
GREEN NATION life
GOOD NATURE MARKET
ムリエレス
山猫瓶詰研究所
島田屋総本家
'ala Lehua
カネジョウ‐兼上‐
hana to mi
Dan de Herbs
ルアモ
sisam FAIR TRADE + design
PAYSAN
GREEN NATION life
GOOD NATURE MARKET
ムリエレス
山猫瓶詰研究所
島田屋総本家
'ala Lehua
カネジョウ‐兼上‐
hana to mi
Dan de Herbs
ルアモ
sisam FAIR TRADE + design
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