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HOiSUM

The word is a combination of the greeting "Hoi" and the word "Sum," which means "heart" in the Etsu language*.

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With the motto "Enjoy the joy of choosing beer", Nara Brewing's masterpiece, which has been brewing more than 100 types of beer since its founding in 2018, and HOiSUM's socks have collaborated! In conjunction with this collaboration, the label of Nara Brewing's standard beer "FUNCTION" has been changed to a limited-time collaboration specification, and the usual FUNCTION cat will be released in a design with a pop illustration that fits perfectly into socks! Why do beer and socks collaborate? Nara Brewery, located in Nara Prefecture, the largest sock production area in Japan, is also focusing on making beer that makes use of ingredients from Nara Prefecture. Among them, "Philharmonic", which is also a product this time, uses Yamato Tachibana, a citrus endemic to Japan that has been designated as an endangered species. The hosiery industry in Nara Prefecture, which produces HOiSUM socks, is also in danger of survival. In the midst of such a story, We sympathized with each other's philosophies on manufacturing and locality, wanting to preserve the Japan industry as much as possible, which led to this collaboration. Nara Brewery will also release a collaboration label beer for a limited time. This is delicious again! Please take a look at Nara Brewery's website.

Nara Brewing Collaboration _ Philharmonic (25-28cm) ORANGE

HOiSUM

Company details

レンフロ・ジャパン株式会社

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Shipping within 2~3 business days

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MSRP

MSRP ￥1,800 (Tax included ￥1,980)

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ORANGE

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Nara Brewing Collaboration _ Philharmonic (25-28cm) ORANGE

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HOiSUM

The word is a combination of the greeting "Hoi" and the word "Sum," which means "heart" in the Etsu language*.

Every encounter begins with a greeting, and so that we can connect with people's hearts, we think about materials and designs that leave an impression, and the comfort and feel of wearing them that we want to use every day.

We are particular about the quality and origin of raw materials, and mainly handle daily necessities that value the skills of craftsmen.

In particular, socks are considered to be the origin of knitted products, and we try to make things that respect the historic factories of Japan.

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Nara Brewing Collaboration _ Philharmonic (25-28cm) ORANGE

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