With the "color" of "new gray" as our identity, we will expand the value created from a presence that is easy on the eyes and takes a step back to expand to all lifestyles.
1
A discreet gray that is not as strong as white or black will not be unnecessary noise and will highlight what you like, feel comfortable with, and value.
2
In today's world, there is an incredible amount of information flying around. Neue Grey realizes a noiseless product by stripping down the information of "color" to the utmost limit.