#Divina (Divina) is a Spanish word that means "sacred," "divine," or "perfect." It is a brand that uses Palo Santo, which is said to be a "sacred tree", as a raw material.
All of the raw materials Palo Santo are collected in a national park in northern Peru. In recent years, the amount of production has been decreasing, and we only use naturally fallen trees.
Until now, Palo Santo's target audience has been spiritual people, but #Divinaはデザインに拘り is also aimed at people who are highly sensitive and fashion-conscious.