#Divina

ディヴィーナ

Vendor

株式会社フレークス

Handmade & Crafts

Eco-friendly

Organic

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T3010901047573

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About the brand

#Divina (divina) means "divine", "divine", "perfect", etc. in Spanish. It is an aroma brand that uses Palo Santo, which is said to be a "sacred tree", as raw materials.

All of our raw materials, Palo Santo, are harvested in national parks in northern Peru. In recent years, the amount of production has decreased, and we only use naturally fallen trees.

Originally, Palo Santo was popular in the spiritual community, but #Divinaは品質に加えデザインにも拘り we are trying to make it easier for a wider user base to pick it up.

More about the Brand Owner

佐藤憲一

Kenichi Sato

Graduated from the Institute of Hard Proteins at the Graduate School of Tokyo University of Agriculture and Technology in 2010. During his time in the laboratory, he worked on research on functional foods and contributed to the product development of major food manufacturers. After graduating, he expanded sales of Japan's services in Southeast Asia and the former Soviet bloc. After returning to Japan in 2020, he became independent. He met Palo Santo at a bar he happened to enter, and immediately imported it from Peru and launched the brand. His hobbies are photography, product development and design.

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Why are we doing?

What are we doing?

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Why are we doing?

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Magical items backed by scientific evidence

Palo Santo happened to be at a bar I wandered into. I was fascinated by the mellow aroma that seemed to be a combination of mint and lemon.

When I looked it up, it is still unknown in Japan. When I searched on the Internet, I found many keywords such as "purification" and "purification", but when I pulled up the papers, I found that they were effects based on scientific evidence, such as "bactericidal effect" and "relaxing effect" caused by terpenes contained in trees. I thought this was interesting and flew to Peru.

▲ Palo Santo live tree, in Peru

When I arrived in Peru, I went to the jungle in northern Peru where palo santo grows with a local supplier I found through Instagram and Google searches. In recent years, illegal harvesting of Palo Santo has become rampant due to overfishing, and all officially exported items are controlled by the government. Therefore, only authorized suppliers can export. After the site inspection, the price was negotiated on the spot and the purchase was successful.

▲ Cutting the stick

When the business was launched, it only developed Palo Santo sticks, but now it also develops peripheral products such as incense and essential oils made from Palo Santo.

▲Incense using Palo Santo powder

▲Recently, we have collaborated with local craftsmen in Peru to create a dharma made in Palo Santo

What are we doing?

Bringing the scent of Palo Santo to the Japanese scene

We make lifestyle products made from Palo Santo, which is known as the "tree of God". It is a product that is mainly related to fragrance. Stick-shaped incense made from wood is the most basic product. Other types include bath salts, soaps, and powdered incense using essential oils from Palo Santo.

Commitment to originality

All the products we handle are planned and manufactured in-house, and we are always conscious of creating something unique. I think Palo Santo has become quite common in Japan recently, but in addition to Palo Santo, we also carry very rare items such as maniac herb sticks and Awayaska stems. Please take a look at the product page.

Commitment to the product

(1) Purchase directly from the producer and make real Palo Santo

In recent years, Palo Santo has become popular in Japan, but there are many fakes in Palo Santo distributed in Japan. We actually visit the production area in Peru and purchase products that can be said to be authentic. We regularly visit Peruvian production areas to maintain quality.

(2) Sustainable initiatives

The number of trees in Palo Santo has been rapidly decreasing in recent years due to overfishing. For this reason, we use a portion of our sales to build a sustainable cycle, such as planting trees locally.

▲Palo Santo seedlings for afforestation

(3) High quality

We only purchase high-grade raw materials that contain a lot of fragrance ingredients. (There are 3-4 grades depending on the quality locally)

▲We will deliver products with stronger fragrance components and products that are less dirty.

Who are supporting us?

We at #Divina are widely supported by sensitive adult women and those seeking spiritual enrichment and healing. In particular, it has received high praise from those who incorporate yoga and meditation into their daily lives, as well as lifestyle-oriented people who are particular about interiors and scents. In addition, there is a lot of demand for gifts, and they are increasingly being chosen as gifts for loved ones.

The actual customer base is mainly women in their 30s and 50s, as well as sensitive men, creators, therapists, healers, and other professionals who value physical and mental harmony. As a wholesale destination, many stores emphasize the creation of high-quality spaces, such as high-end select shops, spas, yoga studios, and organic shops.

Many customers have commented, "The scent is really natural and soothing," "The packaging is beautiful and perfect for gifts," and "It has a sense of luxury like no other," and many repeat customers have commented. #Divinaは, we have gained solid trust and sympathy from those who seek high-quality healing and beauty in their daily lives.

Brand review for #Divina

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Others

Posted on

2/3/26

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他にはどこにもない高品質で個性のある貴重な商品に出会うことができて嬉しく思います。皆さまにこの素晴らしさが伝わるように商品を使わせていただきたいと思っております。今後もよろしくお願いいたします。

This review is based on orders for the following products

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ご購入およびレビューを頂きまして誠にありがとうございます。今後もご期待に添えるよに珍しい商品を取り揃えていく予定でございます。どうぞよろしくお願いいたします。

Esthetics Salon

Posted on

11/28/25

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見た目も質もとても素敵なものたちばかりでした！少しずつサロンで取り扱いしていけたらと思います。またよろしくお願いいたします。

Cosmetics & Beauty Products

Posted on

11/9/25

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素材のこだわりとデザインに惹かれて、天然石の浄化講座に使いたいとお試しセットを購入させていただきました。パッケージ、デザイン、質、付属のポストカードのすべてがおしゃれで、素敵です。どんな方にも自信を持っておすすめできますし、喜んでいただけると確信しました。

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佐藤憲一

Kenichi Sato

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