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#Divina

Palo Santo, which means "sacred tree" in Spanish, #Divinaはそんなパロサントをはじめとするボタニカル素材の限界に挑戦するブランドです.

〜1,000

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#Divina

ディヴィーナ

Vendor

株式会社フレークス

Palo Santo, which means "sacred tree" in Spanish, #Divinaはそんなパロサントをはじめとするボタニカル素材の限界に挑戦するブランドです.

〜1,000

Followers

Organic

Eco-friendly

Handmade & Crafts

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About the brand

Palo Santo, which means "sacred tree" in Spanish, #Divinaはそんなパロサントをはじめとするボタニカル素材の限界に挑戦するブランドです.

#Divina (Divina) is a Spanish word that means "sacred," "divine," or "perfect." It is a brand that uses Palo Santo, which is said to be a "sacred tree", as a raw material.

All of the raw materials Palo Santo are collected in a national park in northern Peru. In recent years, the amount of production has been decreasing, and we only use naturally fallen trees.

Until now, Palo Santo's target audience has been spiritual people, but #Divinaはデザインに拘り is also aimed at people who are highly sensitive and fashion-conscious.

More about the Brand Owner

佐藤憲一

Kenichi Sato

Graduated from the Institute of Hard Proteins at the Graduate School of Tokyo University of Agriculture and Technology in 2010. During his time in the laboratory, he worked on research on functional foods and contributed to the product development of major food manufacturers. After graduating, he expanded sales of Japan's services in Southeast Asia and the former Soviet bloc. After returning to Japan in 2020, he became independent. He met Palo Santo at a bar he happened to enter, and immediately imported it from Peru and launched the brand. His hobbies are photography, product development and design.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Magical items backed by scientific evidence

Palo Santo happened to be at a bar I walked into. I was immediately fascinated by the mellow scent that seemed to be a combination of mint and lemon. When I looked it up, I found that it is still unknown in Japan. When you search on the Internet, you will find many keywords such as "purification" and "cleansing", but when I looked up the papers, I found that they are effects based on scientific evidence, such as "bactericidal effect" and "relaxing effect" caused by terpenes contained in wood. I thought this was interesting, so I flew to Peru.

What are we doing?

Bringing the scent of Palo Santo to the Japan scene

We make lifestyle products made from Palo Santo, which is called the "tree of God". It is a product mainly related to fragrance. The stick-shaped incense made from the wood cut as it is is is the most basic product. Other products include bath salts and soaps made from essential oils from Palo Santo, and incense made from powders.

Commitment to the product

Only real Palo Santo is used

Palo Santo has been popular in Japan in recent years, but there are many fakes of Palo Santo distributed in Japan. We actually visit Peruvian production areas and purchase products that can be said to be authentic. In addition, we are particularly focused on packaging design, and we are developing products that other companies do not have.

Who are supporting us?

Make spiritual items more fashionable

Until now, Palo Santo's target has been mainly people who are said to be spiritual, but #Divinaではコンセプトとパッケージデザインにこだわることにより, it is also supported by people with high sensitivity and those who are particular about interiors.

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