It is a product made by adding domestic ginger juice to amazake made only from rice and rice bran. The power of the bran brings out the sweetness of the rice, and you can feel the surprisingly rich sweetness without using sugar. Since it is a non-alcoholic product, it can be consumed by a wide range of people, from small children to the elderly. The addition of ginger flavor strengthens the refreshing impression, and in hot weather, it can be well chilled and enjoyed refreshingly. On the other hand, by warming it up in the winter, it also has the heat retention effect of ginger, making it fluffy from the core of the body. The name, which comes from the carbonated beverage "Ginger Ale" and the fact that our shop is located on the approach to a shrine (Hakusan Shrine) in Niigata City, is also appreciated as a souvenir and good luck charm.