Birthday cookies that dogs and people can enjoy together Gift-compatible products with stable annual demand for the "My Child's Birthday" market. In a package with a birthday message, Just by placing it in the store, you can naturally capture "anniversary demand". ■ Product Features ・Free of rice, wheat, eggs, or dairy products ・Recipes that dogs and humans can eat together ・Ingredients are only oatmeal, sunflower oil, and agave syrup. ・Individually wrapped and easy to develop as a gift ・Can be stored at room temperature "Safe materials × anniversary demand", It is designed to capture both impulse purchases and gift demands. ■ Expected sales scene ・Pet-friendly restaurants ・Dog-friendly accommodation ・Photo Studio ・Trimming salon ・Next to the cash register at the select shop Especially now that the culture of "My Child's Anniversary" is pervasive, Birthday products move throughout the year with little seasonal fluctuations. ■ Advantages of in-store expansion ✔ Space-saving display ✔ Ideal for plus-one purchases next to the cash register ✔ The price range is easy to pick up, contributing to an increase in customer unit price. ✔ The package "shows the purpose at a glance" The birthday category is Products that are not "looking for and buying" but "looking and remembering". Visible deployment increases turnover. ■ Feeding guidelines (POP diversion is possible) 〜3kg: 1-3 capsules 3-5kg: 3-5 grains 5-10kg: 5-8 grains 10kg or more: adjusts according to physique iico is a brand with the theme of "snacks for dogs and people to share time". It features cannibalism recipes designed on the premise of communication. ☝️ About delivery We may include a card introducing the background of the product or series. This is a small guide card to help you enjoy each snack even more. *The contents of the package vary depending on the order and the time of year.