This embossed postcard is packed with the skills of skilled artisans from foil stamping and braille printing companies.
You can also post it in your mailbox as a postcard, but some people enjoy it as is, or put it in a frame as a desktop or wall decoration.
What we have realized in our more than 30 years of experience with braille printing is the fascination of "imbuing meaning into uneven surfaces." This card was born from the idea that "it would be fun to use the bumps and feel the 'sound'."
The design was handled by Chumei Seki (Mr. Universe), who also designed our company's "Barrier-Free Calendar."
From Kenji Miyazawa's works, five pieces with striking onomatopoeia were selected, and the world of the works was expressed using the 'Tsukijitai' font, which was perfected in the Meiji era.
*We can handle a wide range of OEM manufacturing. We can create cards (such as your store logo or your favorite wording) or simply make the packaging, so please feel free to contact us via chat.
['Kaze no Matazaburō' to Evoke Your Memories]
"Do-do, do-do-do, do-do-do."
A unique rhythm that makes you want to repeat it over and over again. When you think of Kenji Miyazawa, many people probably think of this onomatopoeia.
With a design that seems to have hiragana approaching, it is a popular product alongside 'Yamanashi' in the 'Cards That Touch Literature' series.
What I find interesting when we sell at events is that while handling these cards, customers share their memories related to 'Kaze no Matazaburo'—there are many such moments.
"When I was little, I saw it on an educational program."
"It was listed in the Japanese learning textbook."
"We performed a play at school."
Memories and memories expand, and through conversation, the lives of various people intersect. This card is the one that can create such a catalyst.
(For explanations for those unfamiliar with 'Kaze no Matasaburo,' information is provided at the end of this page.)
[Cards with a focus on tactile feel]
In our work on braille printing, we have been thoroughly committed to "readability." Each dot stands out clearly, and there are no unnecessary wrinkles on the other parts. To accurately convey letters to the fingertips, I have honed my skills by researching methods of pressure and compatibility between the plate and paper.
This card can be considered the culmination of our expertise in textured processing.
If you set it any higher, the paper will tear! The embossed piece floats up to the very high it is. The rounded shapes of 'do,' 'tsu,' and 'u,' and the distinctive outline of the 'tsukijitai.'
It's a card you'll want to keep touching forever.
[Packaging Perfect for Gifts]
In 2026, the packaging will be significantly revamped.
Each piece uses five different colors of foil. 'Kaze no Matazaburō' uses matte silver foil inspired by the chill of the blowing wind.
The excitement of opening this invisible package is similar to the feeling of opening a new book.
The packaging, which uses only paper and thread, is very popular among book lovers, paper lovers, and design enthusiasts.
Some tourists from overseas also buy them in bulk as souvenirs for their workplaces.
[Small Notes of the Foil Stamping Artisan]
On the back of the card, the title of the work is printed in small foil stamping. Many people are amazed by the level of detail, thinking, "I never knew you can stamp such small characters with foil stamping!" This is where Mabido's craftsmanship shines. This is a visually focused approach, but please be sure to check it out.
[Explaining 'Kaze no Matazaburō']
For customers unfamiliar with the work, I asked, "What kind of piece is it?" and "What does the word represent?" I sometimes receive this question. Kenji Miyazawa's works are characterized by a fantastical and conceptual worldview. I'm always trying to figure out how to explain it, but I often try to talk about two key points: (1) encountering a 'different other,' and (2) a wind depicted as a living being.
(Of course, the interpretation of the work is infinitely open.) We present one interpretation we have built together with our customers. We hope this will be helpful when you talk about it in-store. If you have any stories about 'there was a story like this,' I'd be happy if you could chat with me. )
(1) Encounters with "Alien Others"
Saburo, a transfer student, arrives at a small elementary school in the mountains. The children at the school spend time together, wondering if Saburo, whose appearance and speech differ from them, might actually be 'Kaze no Kaze no Matasaburo.'
The relationship between the children and Saburo is by no means "easy to understand" for readers. In every moment, various emotions arise simultaneously, influencing and intertwining to form relationships.
While there are elements of nostalgia in the work, it also feels as if the entire piece is sharply pointing out the relationships I've built myself. That's the kind of work it is.
(2) Depicting the wind as if it were a living creature
In the story, the wind is depicted as a creature that moves the sky and grass. Sometimes it gently sways the puffin grass, and other times it runs powerfully through the forest.
The 'wind' is not merely personified, but it is depicted as an important character. I believe this unique sensibility of Kenji Miyazawa comes from awe and respect for nature.
[About Promotional Materials, etc.]
・You can provide product images as data.
・For distribution at the store, a product description booklet (folded in half, A6 size) will be included.