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Mabido Tezuka Hakuoshi Office

Mabido Tezuka Hakuoshi Office

シンビドウテヅカハクオシジョ
Vendor
有限会社真美堂手塚箔押所
Creating things that spark dialogue. Paper goods and miscellaneous goods made by a small factory specializing in foil stamping and braille printing. Products that consider social "barriers" or products made from waste materials
    Not on AmazonSmall BatchSocial GoodHandmade & CraftsEco-friendly
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T8011102006174

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About the brand

Creating things that spark dialogue. Paper goods and miscellaneous goods made by a small factory specializing in foil stamping and braille printing. Products that consider social "barriers" or products made from waste materials
1
Starting from the simple wish that "the skills we have cultivated can help improve society," we turn ideas born from our own craftsmen into reality.
2
The "appearance" features a pure white calendar, cards that let you enjoy sound through touch, and a keychain stamped with the Universal Declaration of Human Rights on scrap materials. We cherish stories that make you want to share them with others.
3
[Awards] The "Barrier-Free Calendar" (designed by Chumei Seki) won the Excellence Award in the Design category at the Japan Stationery Grand Prize at the International Stationery & Paper Products Exhibition ISOT in 2020.

More about the Brand Owner

手塚博雄

Tezuka Hiroo

He runs the Mabido Tezuka Hakushi Office, a printing company specializing in foil stamping and braille in Kagurazaka, Tokyo. He is renowned as a foil stamper craftsman for delicate and meticulous processing, and is sometimes commissioned by designers of book covers and product packaging. About 30 years ago, he became interested in braille printing after a newspaper article, deepened his learning from a completely unknown background, and, with the cooperation of braille-related facilities and users, developed his own tactile printing technology. Since then, he has been engaged in numerous braille processing projects. He values the readability of Braille and is thoroughly committed to highlighting each dot clearly. Starting with the "Barrier-Free Calendar," which was born from the difficulties of people who are blind or have difficulty seeing, they are attempting manufacturing that combines ideas born from human dialogue with their advanced processing technology.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We want to deliver time to reflect on different people.
　
Among people who are blind or have difficulty seeing, only about 10% can read Braille.
　
We learned about this after encountering braille printing and deepening our learning.
There is a view that "disability" is created by "barriers" created by society's environment and people's attitudes. If diverse people can break down these 'barriers' in our manufacturing process so that diverse people can gain freedom within this society, even just a little.
　
The creation of the "barrier-free calendar," which uses tactile letters (tactile/tactile) that even people who cannot read Braille can touch, was born during the time we each became aware of and confronted the "barriers" created by our own ignorance and indifference.
　
It's been over 10 years since we started selling barrier-free calendars. We have encountered many words.
"Even those who can see can't see these numbers. That's interesting."
"I can't believe I can touch and read it too."
"When I wondered why barrier-free calendars were settling down, I realized for the first time that color information was a 'burden' for me."
When you touch a barrier-free calendar, you encounter the presence of an "other" different from yourself, along with new insights about yourself.
　
We are a small town factory.
There may not be that much you can do.
However, if those who encounter our manufacturing experience share their surprises and insights, confront the "barriers" in society they have not noticed before, and seek change. We should be able to create a society where each of us, each of us who are different, lives by valuing one another more.
We want to use our technology to create things that bring movement to people.
　

What are we doing?

Ideas born from human dialogue and the sense of exhilaration are conveyed as they are.
　
Mabido's products are born from dialogue with those involved with Mabido.
"It would be great if there was a calendar that even people who can't read Braille can use."
"Wouldn't it be fun if you could touch 'sound'?"
"It's a waste to throw away old tools. It might look nice if I tried stamping them with foil."
We develop products that capture ideas born from casual conversations and deliver the excitement of "I'd be happy if such a product existed" or "That's interesting" directly to customers.
　
Consideration for the environment and manufacturing processes
The products we create must not undermine the future of this society.
We strive to minimize the use of plastic in our products and their packaging. Also, when it is unavoidable, we use recycled materials whenever possible.
Most of the product processing is carried out in our own factory. Even when outsourcing part of a process, we prioritize selecting only trustworthy factories and conducting fair transactions.
　
The "best shape you can create now" by skilled artisans
At our factory, we have been responsible for a wide range of foil stamping and embossing processing of paper products, mainly book cover covers. That number is about 200 books per year alone. When I go to a bookstore, there are many books we have worked on, from poetry collections to business books, lined up, which makes me feel a bit flustered.
The book cover is filled with the designers' challenges and playful spirit. We have refined our technology to meet those demands.
Embossing lifts the paper to the very height where it can tear, foil stamping finishes down to the fine lines of kanji, and delicate alignment.
When we develop our own products, we incorporate techniques that make us think, "This might be the most difficult we've ever processed," driven by our curiosity and dedication. Enjoy our "best form available now."
　
　

Commitment to the product

・The long-selling "barrier-free calendar"
The "barrier-free calendar" is also the origin of Mabido's product development. We mainly offer select shops and independent bookstores that share our passion.
Recently, many people probably don't use paper wall-mounted calendars, but surprisingly, sales of this calendar have been steadily increasing.
A common customer comment is that it's the first time I've bought a calendar.
Customers themselves find various meanings beyond the narrow role of a calendar to convey the date, such as its value as interior decor, the "touch and comfort" effect, and the opportunity to start conversations with those around them.
　
・The renewed and popular "Cards That Touch Literature"
A unique card that embosses onomatopoeia from Kenji Miyazawa's works. Actually, it was sold about 10 years ago around the same time as the barrier-free calendar, but only one store carried it.
In 2025, we will significantly revamp our products and packaging. When we conducted test sales at international book fairs, we received great acclaim from book lovers, paper lovers, and design enthusiasts, and the two popular works sold out.
Currently, it is permanently available at the museum's museum shop. Some people buy multiple sets together as "a little interesting Japanese souvenir."
　
・New release for 2026: "UP Keychain"
A keychain upcycled from waste materials. We design the wording of Article 27 of the Universal Declaration of Human Rights, "The Right to Art." We use slightly rare foils like hologram foil and pigment foil (which are so rare that they often deteriorated and were discarded without being used).
Made from lightweight materials, you can enjoy layering them with other charms. Also great as a gift for art lovers.
　

Who are supporting us?

We have been available at select shops, independent bookstores, and museums throughout Japan and Korea (we introduce some of the stores where we carry them on our Instagram).
Many customers who purchase value the product's "story," have a high sensitivity to social issues, and want to buy something they are truly satisfied with. It is also well received by those looking for unique gifts and souvenirs that you won't find elsewhere.
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