This embossed postcard is packed with the skills of skilled artisans from foil stamping and braille printing companies.
You can also post it in your mailbox as a postcard, but some people enjoy it as is, or put it in a frame as a desktop or wall decoration.
What we have realized in our more than 30 years of experience with braille printing is the fascination of "imbuing meaning into uneven surfaces." This card was born from the idea that "it would be fun to use the bumps and feel the 'sound'."
The design was handled by Chumei Seki (Mr. Universe), who also designed our company's "Barrier-Free Calendar."
From Kenji Miyazawa's works, five pieces with striking onomatopoeia were selected, and the world of the works was expressed using the 'Tsukijitai' font, which was perfected in the Meiji era.
*We can handle a wide range of OEM manufacturing. We can create cards (such as your store logo or your favorite wording) or simply make the packaging, so please feel free to contact us via chat.
['Yukiwari' is a persistent favorite among Kenji Miyazawa fans and animal lovers]
Many people may be familiar with 'Kaze no Matazaburō' and 'Krambon' ('Yamanashi'), but not very familiar with 'Yukiwari'.
Although it's fewer than the two popular titles, this 'Yukiwari' card gives the impression of selling well.
When we sold at the Art Book Fair, there were two main types of customers who purchased 'Yukiwari'.
(1) Fans of Kenji Miyazawa's works
There is an anecdote that Kenji Miyazawa received manuscript fees for the only work during his lifetime, and among book lovers and Kenji Miyazawa, 'Snowdrift' is well-known.
Some people bought it saying, "I like 'Yukiwari,' but there are surprisingly few merchandise available."
(2) Animal lovers
The main character of 'Yukiwari' is Konsaburo, a fox cub. Kenji Miyazawa humorously portrays Konsaburō's "elegance," creating a charming character. "Though still so small, he twists a single whisker like a silver needle," he says, and "wears a fine tailcoat, wears a daffodil flower on his chest, and keeps blowing on his pointed mouth with a pure white hairpin," says Kon Saburo.
Even those who have never read the work may be drawn to this adorable fox cub after hearing the explanation and buy the card.
['Snowwalk', depicting those overcoming prejudice between 'groups']
'Yukiwari' is easy to read and enjoyable, with an overall bright atmosphere. This story contains important themes that (as are Kenji Miyazawa's other works) that still connect to us today.
In the story, there is a scene where the fox cub Konsaburo invites Shiro and Kanko to an important festival at the fox elementary school to break human prejudices.
The phrase "kick knock" quoted in this card is the sound of footsteps.
At first, in front of Shirou and Kanko, whom they had just met, Konzaburo started to stamp. Only Kon Saburo could hear footsteps.
Then, the sound of Shiro and Kanko, drawn in by Konsaburō's song, danced together.
Finally, at the end of the story, the sound of Konsaburō, Shirō, and Kanko dancing with everyone at the Fox Elementary School is heard.
A circle of dance that spreads across the boundary between 'fox' and 'human.' This story seems to contain a belief similar to Kenji Miyazawa's wish that even those in groups who clash due to prejudice, misunderstanding, or lies can trust one another, moving away from the grand subject of 'group.'
[Cards with a focus on tactile feel]
In our work on braille printing, we have been thoroughly committed to "readability." Each dot stands out clearly, and there are no unnecessary wrinkles on the other parts. To accurately convey letters to the fingertips, I have honed my skills by researching methods of pressure and compatibility between the plate and paper.
This card can be considered the culmination of our expertise in textured processing.
If you set it any higher, the paper will tear! The embossed piece floats up to the very high it is. The sharpness of katakana and the unique outline of the 'Tsukijitai' style.
It's a card you'll want to keep touching forever.
[Packaging Perfect for Gifts]
In 2026, the packaging will be significantly revamped.
Each piece uses five different colors of foil. 'Yukiwari' combines soft gold foil with yellow-green foil and thread. The story is set in a winter forest covered in hard, frozen snow, but with the image of spring that will soon arrive. After the story, the colors were chosen to envision the "future" of the foxes and humans.
The excitement of opening this invisible package is similar to the feeling of opening a new book.
The packaging, which uses only paper and thread, is very popular among book lovers, paper lovers, and design enthusiasts.
Some tourists from overseas also buy them in bulk as souvenirs for their workplaces.
[Small Notes of the Foil Stamping Artisan]
On the back of the card, the title of the work is printed in small foil stamping. Many people are amazed by the level of detail, thinking, "I never knew you can stamp such small characters with foil stamping!" This is where Mabido's craftsmanship shines. This is a visually focused approach, but please be sure to check it out.
[About Promotional Materials, etc.]
・You can provide product images as data.
・For distribution at the store, a product description booklet (folded in half, A6 size) will be included.