Are you frustrated that you can't pick up dropped needles or screws? Easy to catch with the power of a magnet!
Survey of 30 buyers Do you want to give a gift to someone? All 30 people answered YES! I replied!
* Work efficiency is improved by resting needles! Reduce fatigue with short-time work! Less loss of needles and more economical! [Otokoto Otokoto Ringu 20mm]
Big size appeared!
When I'm having fun buttoning, hemming, embroidery, etc., I drop the needle "popping" and it's frustrating because I can't pick it up.
Have you ever dropped it on the floor and couldn't find it?
Similarly, DIY and trendy home renovations should not have had one or two frustrating experiences where you dropped a small screw or nail and it was troublesome to pick it up, or you couldn't pick it up easily.
*High fashion tool that remakes a kimono*
It's not just a tool, it's an added value that transforms the time you spend enjoying your hobbies into something more special.
In addition to sustainable initiatives, culture can be easily worn by using it in the ring
It became a kimono.
[Customer's reaction]
< Sewing and handicraft users' voices>
・ Anyway, stylish! Before you start making things, put it on and you'll be excited!
・ I feel that my skills have improved.
・ Very convenient when changing threads and watching the progress in the middle!
・ When sewing machine, you don't have to slow down the sewing speed!
The frustration of not being able to pick up the needle has been resolved. It's also fun to stick to magnets
・ I was hesitant to buy, but I decided to buy it when I saw that my partner was putting a needle in his mouth!
・ From now on, this will be a birthday present for a friend who does sewing!
・ I sympathized with the remake of the kimono
< DIY User Testimonials>
You don't have to remove the nails one by one.
・ Amazing magnetism! I was impressed that I could use an electric drill with about 5 50mm nails attached!
・ Small screws of less than 5 mm do not get lost and are easy to pick up.
・ It was difficult to remove nails because I was holding the wood with one hand when working alone, but it was solved.
・ Convenient to turn the nail box over and collect it when the nail flies off
<Testimonials of hairdresser users>
・ During hair arrangement contests and shows, I used to make wristbands that fasten pins to my arms.
This ring was easier and faster to work with
・Easy to collect pins!
・Depending on the customer's hair type, you have to hit the pin quickly, but if you have it at hand, you can get the pin right away.
Performance does not degrade.
・ I'm happy that I can create a style at once without losing concentration!
[Expansion of the target audience through gift products]
You can target people who make it and people who don't! Because it is a product, Otokoto Ringu is particular about the packaging.
Logo foil stamping on the ring case in the original color. The person who is handed it to you will smile, and you can reuse it as a case.
We also surveyed 30 people Would you like to give this ring as a gift to someone who is doing sewing or DIY? In response to the question
30 out of 30 people answered YES 100%!
[Purchaser information]
・ 7% of women in their mid-30s ~ early 60s Especially popular in their 40s
・ Location of purchaser: 1st place Kanagawa, 2nd place Osaka, 3rd place Hyogo
Instagram follower trends are almost the same, with a male-to-female ratio of 45 to 55.
[Purchaser and follower profile]
< Female>
・ Those who are handmade
・ Those who value a slow life
・ Cat lover
・ Those who are working on environmental issues and truancy problems
・Shop owner, etc.
< male>
・ I like the outdoors
・Sewing boys
・ Male clerk of a shop with high fashion sensitivity
・Shop owner
・Hairdresser, etc.
[Ring information]
<20 mm>
Size: Top of magnet part 20 mm Magnet diameter 19 mm Magnet thickness 5 mm
Ring size: No. 13~No. 23
Material: Ring base iron (lead, cadmium, nickel-free) magnet
Color: Available in 5 colors
Waterproof: Waterproof for life, but not permanently.
* For those with large hands and those who want to adsorb many nails at once
[Other ring type data]
< Type A >
Size: Top of magnet part 14mm Magnet 13mm No. 11 ~ No. 22
Material: Ring base, alloy, magnet, neodymium magnet
Waterproof: Waterproof for life, but not permanently.
< Type B >
Size: Top of magnet part 14mm Magnet 13mm No. 11~No. 16
Substrate: Iron
Waterproof: Waterproof for life, but not permanently.
1 year warranty If damaged, we will replace it free of charge up to 1 time
< colors> Available in 7 colors
* Due to the kimono remake, it will end when the fabric runs out and will be developed with another fabric.
< popular colors>
No. 1 Peach Blossom No. 2 Ruby No. 3 Inazuma
Type A is popular for ring types, which can be used by both men and women
Petite women are chosen Type B.