HIEN is a food brand in which agriculture, commerce, and industry in Niigata Prefecture continue to pursue beauty, dissemination, and food richness.
Purple-black glutinous rice that is only allowed to be grown in Niigata Prefecture, called the phantom ancient rice, Shiho.
Shiho, which contains rich nutrients, is a rice that is gentle on the body and good for health.
Hand-cut French bread rusks are black rice rusks born from many years of bread manufacturing technology, using rice "Shiho", which contains abundant nutrients, as a raw material. Enjoy the crispy texture.
It is a bite-sized, low-sugar black rice rusk born from many years of bread making technology, made from black rice "Shiho", which contains abundant nutrients. Enjoy the crunchy and moist texture.