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HIEN is a food brand in which agriculture, commerce, and industry in Niigata Prefecture continue to pursue beauty, dissemination, and food richness.

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HIEN

ヒエン

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株式会社ネルニード

HIEN is a food brand in which agriculture, commerce, and industry in Niigata Prefecture continue to pursue beauty, dissemination, and food richness.

〜1,000

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About the brand

HIEN is a food brand in which agriculture, commerce, and industry in Niigata Prefecture continue to pursue beauty, dissemination, and food richness.

Purple-black glutinous rice that is only allowed to be grown in Niigata Prefecture, called the phantom ancient rice, Shiho. Shiho, which contains rich nutrients, is a rice that is gentle on the body and good for health.

Hand-cut French bread rusks are black rice rusks born from many years of bread manufacturing technology, using rice "Shiho", which contains abundant nutrients, as a raw material. Enjoy the crispy texture.

It is a bite-sized, low-sugar black rice rusk born from many years of bread making technology, made from black rice "Shiho", which contains abundant nutrients. Enjoy the crunchy and moist texture.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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HIEN is a food brand in which agriculture, commerce, and industry in Niigata Prefecture continue to pursue beauty, dissemination, and food richness.

What are we doing?

At the HIEN brand, we are working on rice cultivation in Shibao. We use pure seeds from Niigata Prefecture, minimize the amount of pesticides necessary, and confirm safety through pesticide residue inspections. Originally, black rice is often grown in mountainous areas where the temperature is low, but the ability to cultivate high-quality pure black purple and black rice "Shiho" in this flat land is the result of the experience, wisdom, and commitment of skilled growers.

Purple-black rice "Shiho" has a stronger sweetness than ordinary white rice, and it is even sweeter than black rice from other prefectures.

Commitment to the product

Shiho brown rice is an important rice that has been grown with all care. Every year, we lovingly grow rice from planting to harvesting, carefully bag it, and deliver fresh rice directly from the production area.

Black rice rusks are carefully manufactured one by one at the manufacturing plant of the long-established bakery "Saffron" in Niigata Prefecture. It is said that it is difficult to reduce the sugar content of black rice low-sugar L rusks, but it was commercialized based on the special technology of the "Saffron" factory.

Who are supporting us?

Customers with various needs, such as "I want to eat healthy rice easily" and "I want to send local food as a gift", are pleased.

The colorful and eye-catching packaging of black rice rusks is particularly popular, and it has become very popular as a gift or as a gift.

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