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Gururiko

Gururiko

グルリコ
Vendor
ASTRA FOOD PLAN株式会社
Gururiko is a new sensation craft seasoning that condenses the deliciousness left in "Mottainai" into "Kaori". We use our unique drying technology to upcycle hidden food loss ingredients.
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T8030001137640

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About the brand

Gururiko is a new sensation craft seasoning that condenses the deliciousness left in "Mottainai" into "Kaori". We use our unique drying technology to upcycle hidden food loss ingredients.
1
With our unique drying technology, nutrients and aromas are tightly concentrated. The scent of "Onion Gururiko" is about 135 times that of commercially available onion powder!
2
It is an upcycled food made from wasteful ingredients. "Onion Gururiko" is made from onion scraps generated at the factories of major beef bowl chains.
3
You can sprinkle it or simmer it to make broth, and the ways you can use it are endless! Just add a spoonful to bring out your usual dishes.

More about the Brand Owner

加納千裕

Chihiro Kano

After graduating from Women's College of Nutrition, I worked mainly in product planning and development at a food manufacturer. IN 2020, I DECIDED TO WITHDRAW FROM THE BUSINESS OF "SUPERHEATED STEAM" TECHNOLOGY FOR ULTRA-HIGH-TEMPERATURE STEAM, WHICH MY FATHER HAD BEEN WORKING ON FOR MANY YEARS, AND TOOK THE BATON TO ESTABLISH A NEW START-UP, ASTRA FOOD PLAN. We have developed and patented a superheated steamer, a device that can sterilize and dry food in just 10 seconds with superheated steam. We wanted to solve social issues with this technology, and we set up a vision of "hiding through upcycling and reducing food loss to zero." Leftovers and leftovers from food factories, which are said to be more than four times the amount of unsold products and leftover food loss, are called "hidden food loss" and are being upcycled by turning them into food powder with a superheated steamer.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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ESTABLISHMENT OF THE ASTRA FOOD PLAN
The business started with the development of a drying device called "superheated steam steamer" using the "superheated steam" technology that the representative's father had been working on for many years.
The "superheated steamer" was completed as a device that can dry and sterilize food in just 10 seconds. Compared to freeze-drying and air-drying, which take about 24 hours to dry, it is overwhelmingly fast.
　
Social Issue "Hidden Food Loss"
When we interviewed food manufacturers to find out their needs, we found that many manufacturers are facing issues with the cost of disposing of leftovers.
Voices such as "We dispose of 5 tons of Chinese cabbage core and outer leaves a day" and "700 kg of onion slice scraps are generated per day" were raised, and when I was shown them, they were beautiful and contained many edible parts.
　
"Food loss" refers to unsold products and leftovers, while the disposal of leftovers and leftovers from food factories is defined as "hidden food loss."
We decided to develop our business with the goal of upcycling unused ingredients that are "hidden food loss" in a "superheated steamer" to reduce it to zero.
　
Birth of "Gururiko ®"
I thought that since the wonderful equipment was completed, it would be sold quickly to food manufacturers who are having trouble disposing of leftovers, but it was not so easy.
The food powder produced by the "superheated steamer" has a very strong flavor and is an "unprecedented" ingredient, including the fact that it is made from offcuts.
Conversely, since it is an ingredient that is not yet in demand, food manufacturers are reluctant to introduce a superheated steamer, saying, "If we can secure a buyer for powder, we would like to purchase the equipment."
Therefore, we named the upcycled powder produced by the superheated steamer "Gururiko ®" and decided to develop a sales channel for ASTRA FOOD PLAN.
The name is a combination of the word "gururi" which means circular type and the word "ko" for powder.
　

What are we doing?

Debut of "Gururiko ®" as a brand
Until now, we have mainly sold "Gururiko ®" for commercial use, but in February 2025, we rebranded and started selling it to general consumers for the first time.
We want people to know the word "upcycling" and its initiatives, which are still not well known to the general public, and we want to change "mottainai" to "delicious" and deliver it to many customers.
The logo depicts an upcycling that rises upward while drawing infinite shapes around it.
　
Convey the strength of the scent
The first product in the "Gururiko ®" series was "Onion Gururiko". The raw material is onion core and sliced offcuts generated at the factories of major beef bowl chains.
　
Compared to commercially available onion powder, the biggest feature is that the aroma is 135 times stronger.
Unfortunately, we are unable to deliver the scent on the web, so we use the copy "Eat Kaori". I would like many people to have a new experience of "eating Kaori".
　

Commitment to the product

"Onion Gururiko" has a flavor that looks like a condensed candy-colored onion that has been slowly stir-fried.
There are endless ways to use it as a substitute for fried onions, candy-colored onions, or as a spice in cooking, but here are the easiest and recommended ways to eat it.
　
"Onion Gururiko" flavored soy sauce flavor
A versatile seasoning that is dressed in soy sauce flavor and accented with sansho and chili peppers. Above all, it goes well with egg-covered rice, and has an addictive taste.
Mr. Ueno, the representative of the "Japan Tamagokake Rice Research Institute", also praised it.
・150g of rice
・ "Onion Gururiko" flavored soy sauce flavor 1 teaspoon
・ About one sprinkling of soy sauce
is suggested as the best way to eat.
　
"Onion Gururiko" original
Non-fried onion flakes packed with savory onion flavor. (100% dried onion, unseasoned)
It's a surprising combination, but it goes well with natto rice. The flavor of natto is brought out more, and once you try it, you can't go back to natto without "onion gururiko".
Rather than pouring it on as a topping, it is recommended to mix it thoroughly with natto.
　
In this way, it is a seasoning that can be easily incorporated into your usual daily meals.

Who are supporting us?

"Gururiko ®" is used by a wide range of customers because it can be eaten in a variety of ways.
　
Those who like to cook
It can be used in a variety of ways as an accent in cooking or as a time-saving seasoning that can be used in curry and hamburger steak instead of stir-fried onions, so it is an item that will be appreciated by those who enjoy cooking and those who are raising children and working together.
　
Those who do not usually cook
On the other hand, as introduced in "Commitment to Products", it goes well with natto and egg-covered rice, so it is accepted by people who do not cook.
With the evaluation of "devilishly delicious ...!", It is repeated in a different way from those who cook.
　
Middle-aged and elderly people who care about their health
At wholesale dispensing pharmacies, it sells well to middle-aged and elderly people. "Gururiko ®" is also popular as a food that condenses the nutrition of ingredients and can easily ingest dietary fiber.
　
restaurant
There are also cases where products are sold as tabletop seasonings, ingredients for cooking, and next to the cash register.
　
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