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UNDR12

With drying technology and ideas, we will change the taste of discarded vegetables and solve local issues.

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UNDR12

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株式会社hakken

With drying technology and ideas, we will change the taste of discarded vegetables and solve local issues.

1,680

Followers

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About the brand

With drying technology and ideas, we will change the taste of discarded vegetables and solve local issues.

UNDR12 is a project developed by hakken Co., Ltd., which creates services required by future society, to work together with the local community to tackle food loss.

While partnering with local companies and food manufacturers, they are taking on the challenge of producing upcycled products that dry and process lost vegetables one after another.

We aim to solve food loss and local issues at the same time and realize a society that is delicious and does not involve sacrifice.

More about the Brand Owner

竹井淳平

JUNPEI TAKEI

After joining Mitsui & Co. as a new graduate and being posted to Mozambique, Brazil, he became independent because he wanted to devote his life to the global environment and social change. In March 2019, he established hakken Co., Ltd., and in 2021, he launched the UNDR12 project. He travels all over the country to contribute to an interesting future. Currently, there is no house.

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Challenging all contradictions surrounding food and agriculture

Currently, about 30% of the vegetables produced by farmers in Japan are discarded. The UNDR12 project was created to eliminate waste: the total amount of food aid in the world and the amount of vegetable waste in Japan are almost the same.

"Why do food loss and hunger coexist?"

"Why is the distance between those who grow vegetables and those who eat them so far apart?"

In a world where all kinds of contradictions swirl around food and agriculture, I think that there is no more inevitable solution to the problem for us.

Instead of drying all lost vegetables in-house, it is necessary for everyone who makes them, sets them up, and eats them to reduce the amount of waste itself. We are trying to increase the number of stakeholders who agree with us and create a system that allows people to enjoy the charms of "food and agriculture" and "local areas".

What are we doing?

Drying techniques and ideas to breathe delicious life into vegetables that would otherwise be thrown away

Vegetables that cannot be shipped due to out-of-spec or production adjustments are collected and dried and processed at a factory set up locally. By evaporating the free moisture content of vegetables to 12% or less, the growth of microorganisms is stopped, and dried vegetables are ready for several years of storage.

At the current base, we purchase and collect about 2 tons of discarded vegetables per month, which leads to the revitalization of the local economy by improving the profits of farmers and shippers, developing local specialties through secondary processing, and creating jobs, and has been evaluated by the local government as agricultural support from a completely different perspective.

Cherry tomatoes retain their flavor, leafy vegetables such as leeks and spinach are processed and used for sprinkles, and carrots and burdock are powdered.

In some cases, more than 200 kg of vegetables are brought in one day, but all of them are dried on the same day. Each vegetable weighs about 1/10, and when dried, the six cases of tomatoes become heavy enough to hold in one hand, so transportation costs are drastically reduced.

Rather than mass production, which is prone to waste, it is a mechanism that eliminates loss and enlivens the region by adopting a small-scale distributed production method in rural areas.

It is additive-free, easy to use, has a rich aroma and is highly nutritious. I would like many people to eat dried vegetables that are delicious for both the body and society.

Commitment to the product

"Akitakata and Takamori Town's Rich Yasai"

An additive-free dried vegetable mix made from discarded vegetables such as spinach and bok choy from Akitakata City, Hiroshima Prefecture and Takamori Town, Kumamoto Prefecture.

You can add it to soup, mix it with pasta, and take delicious and easy vegetables that tend to be scarce.

"Sichuan Lang Yasai"

The aroma of finely chopped dried vegetables, sesame oil, and tangy Sichuan spiciness make it an addictive luxurious sprinkle.

It is also ideal as a snack to eat as it is, or as a seasoning that adds richness and spiciness to dishes. If you pour it over hot rice, two or three cups are delicious.

Who are supporting us?

"I want to improve society together," "I want to eat healthy natural foods easily," "I want to use vegetables that are easy to carry and store," and "I want to cook vegetables in a short time."

We have received reviews such as, "The taste of the vegetables is strong and umami, and there are more of them than I expected, so I'm looking forward to what I'm going to use them for," and "I'm going to be involved in this project, and I'd like to support various products while enjoying them!"

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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UNDR12

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竹井 淳平

JUNPEI TAKEI

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竹井淳平