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Nakano of bonito

Nakano of bonito

カツオブシノナカノ
Vendor
有限会社 中野
With the motto of "We are serious about deliciousness", we provide deliciousness and excitement to our customers' tables by selecting ingredients that are particular about "umami" because they are unseasoned without adding anything extra.
    Small BatchEco-friendly
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T5010002023340

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About the brand

With the motto of "We are serious about deliciousness", we provide deliciousness and excitement to our customers' tables by selecting ingredients that are particular about "umami" because they are unseasoned without adding anything extra.
1
With the concept of "Making bonito flakes closer to you," we manufacture products that pursue authentic flavors with easy-to-use packaging that reduces hassle.
2
"I can't explain it in a few words, but I understand it in one bite." First, please try it.
3
Chew, aroma, and draw the broth. We aim to be a bonito bushi brand that nurtures the five senses and supports daily health.

More about the Brand Owner

中野　陽平

YOHEI　NAKANO

Nakano Co., Ltd. Representative Director Yohei Nakano The third generation of the long-established bonito flakes wholesaler "Nakano Co., Ltd." in Harumi, Chuo-ku, Tokyo. While adhering to traditional manufacturing methods, we promote product development that suits modern lifestyles, such as "chewing snacks for crust shops" and "drip drinking soup". With a focus on food education, health, and well-being, we are working to inherit bonito flakes culture and create new value.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why "Katsuobushi no Nakano" was born
　
When I grew up surrounded by the scent of bonito flakes and took over the family business as the third generation, times had changed a lot. The main dry flakes were difficult to handle, and the performance declined with the decrease in wholesalers. We were faced with the reality that we could not continue by simply preserving traditional techniques.
Even so, the desire to "pass on bonito flakes to the next era" did not waver.
　
At that time, I met my wife, who had a talent for design, and her sensibility brought our bonito flakes to life. Craftsmanship and soft design met, and a new bonito flakes brand called "Katsuobushi no Nakano" was born.
　
Bonito flakes are not just an ingredient. The wisdom passed down by our ancestors and the "culture itself" that weaves together the sea, fire, and time.
We want to bring that charm back into people's lives once again.
　
"I'm glad I came across Mr. Nakano's bonito flakes" "Children can now eat fish"──
Every time I hear such a voice, I feel that my determination that day is rewarded.
I will continue to put my thoughts on the future in a single shaved knot.

What are we doing?

― To the table where the scent of good old Japan and smiles spreads ―
　
"Katsuobushi no Nakano" values the good old Japan culture and sincere manufacturing that makes use of the power of materials.
Bonito flakes are not just an ingredient, but a "cultural bridge" that connects people.
A kitchen filled with the aroma of broth, a dining table filled with laughter, and warm time with family and loved ones.
I would like to bring such scenery back to modern life.
　
Our belief is that families, producers, and nature are all protected and build relationships that support each other.
To pass on the manufacturing methods and flavors inherited from our ancestors to the next generation, and to deliver products that can feel the warmth of human hands.
Each of them has the face and thoughts of the creator.
　
The design contains "craft feeling", "playfulness", and "warmth of Japan".
We try to make customers feel a sense of security and excitement the moment they pick it up.
Bright colors based on orange, the sound of shaving bonito flakes, and the fragrant aroma.
It is a worldview that reminds us of the happy time when families gather.
　
What we want to leave behind for the future is the delicate taste of the Japan people and the beautiful tradition of dashi culture.
Through crowdfunding and overseas expansion, we will convey new possibilities and expressions of bonito flakes to the world.
　
When customers think of "bonito flakes no Nakano",
So that you can say with a smile that "it's delicious", "fun", "I love you", and "I'm glad I met"──
We will continue to scrape the "passage of joy" full of fragrance and warmth.

Commitment to the product

[1] Bonito chips "Pariko"
　
Crispy, light, and the umami of bonito flakes spreads as you chew. It is a healthy snack with a "new experience texture" that is perfect for both snacks and food education. The only ingredient is carefully selected bonito Arahon flakes from Makurazaki. We did not rely on seasonings or additives, but took advantage of the flavor and nutrition of the ingredients themselves. It is also popular with parents who want to give their children safe snacks and those who demand gifts. It is a new form of bonito flakes that won the Osaka Governor's Award at the 66th National Seafood Processing Fish Exhibition.
　
[2] Bonito powder
　
A luxurious umami seasoning made from long-aged bonito flakes as they are. It is additive-free and salt-free, allowing you to enjoy the deep richness and aroma of the ingredients as they are. Emphasizing freshness, it uses a 50g pack that is easy to use. It adds a natural flavor to everyday dishes such as miso soup, simmered dishes, and baby food. It is a product that combines ease and peace of mind, and can be said to be a "revolution in home stock".
　
[3] Flower bonito
　
The aroma of freshly shaved fruit and the rich umami that spreads on the tongue. In order to let you feel the original taste of bonito flakes, we have thoroughly paid attention to the raw materials, heat level, and thickness of the shaved edge. Although it is a classic product that goes well with any dish, you can tell the difference when you taste it. It is a gem full of tradition and craftsmanship, perfect for comparison at the dining table or as a gift.

Who are supporting us?

What Nakano the Bonito Flakes values is the time spent connecting people through eating.
The steaming rice gently spreads with the aroma of bonito flakes.
That single bite sparks family conversations, passing on food memories from parent to child to grandchild.
　
The main target is the three layers.
First, health-conscious moms in their 30s and 40s, who are highly interested in additive-free, domestically sourced, and food education.
With the desire to let children eat them safely, families enjoy "Pariko" and "Mainichi Dashi" together, spreading their resonance on social media.
　
Next is the senior group in their 60s and 70s who value health and tradition. With the wish to pass on the traditional aroma and flavor of katsuobushi to our grandchildren,
We incorporate 'Hana Katsuo' and 'Hon-Kara Katsuo Powder' into our daily meals.
　
And women in their 20s to 40s, who are highly sensitive to food and culture.
I resonate with the design and the story behind it, choosing things like 'drinkable dashi and hotto' as healing or gifts for myself.
　
Our actual customers are mainly housewives in their 30s to 50s, who meet through various e-commerce malls and local markets,
Many people become repeat customers.
　
Wholesalers include premium stores that emphasize additive-free and organic products, as well as long-established luxury supermarkets,
Retailers focused on high sensitivity and quality.
In the sales area, where health- and nature-conscious women and gourmet-oriented individuals visit,
Interest is drawn not only to the taste but also to the "producers' sentiments" and "cultural background."
　
Buyers have commented such as, "My child who dislikes fish was happy to eat it," "The rich umami and aroma are exceptional," "Perfect as a gift," and "You can feel the warmth from the packaging."
Each of these is proof that our commitment to leveraging ingredients and connecting culture has truly reached our dining table.
　
Biting, feeling, connecting. Through the aroma of bonito flakes, we deliver moments where mind, body, and people connect.
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