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OSOCU is a brand that works to incorporate technologies and materials that have been passed down in the region for a long time into everyday items.

〜1,000

Followers

OSOCU

オソク

Vendor

谷健株式会社

OSOCU is a brand that works to incorporate technologies and materials that have been passed down in the region for a long time into everyday items.

〜1,000

Followers

Locally Made

Small Batch

Handmade & Crafts

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About the brand

OSOCU is a brand that works to incorporate technologies and materials that have been passed down in the region for a long time into everyday items.

OSOCU is a brand that uses local materials and all processes are done in Japan. We are also conscious of the transparency of the production background, and we want users to know about it.

It doesn't change from season to season, and we continue to make products as a standard, albeit with small improvements. The fabrics are mainly products made from Chita cotton in Aichi Prefecture.

We also incorporate the direction of "local production for local consumption of clothes" and try to make clothes that make the most of the local area. Most of the sewing production is in Aichi and Mie.

More about the Brand Owner

谷健株式会社

TANIKEN CO.,LTD.

Our company started as a cotton dealer in Meiji 9. Since then, we have continued to do business in the distribution industry while changing our core products. Although it is not on a large scale, I believe that the reason why we have been able to continue our business for more than 140 years is that we have been able to build a large asset of trust, and as a result, we have been able to change. On the other hand, since I had never changed from my position as a wholesaler, I had little sense of being involved in manufacturing. However, considering the environment in recent years, I felt that I could not keep up with the speed of change in my previous position, so I launched OSOCU in 2018. We would like to continue to grow OSOCU as a place to expand our knowledge and network and work with a vision for downstream and upstream related to manufacturing.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Although we are "professionals" involved in the world of textiles, we have been in business for many years with a low understanding of the background of clothing production.

In 2014, I met an Arimatsu shibori craftsman and learned about the traditional crafts of Japan. I strongly felt that we should not continue our business as it is now.

From there, I didn't study academically, but I gained knowledge about making clothes by accumulating knowledge through practice and meeting people. And in 2018, we started the current OSOCU. We continue to take on new challenges while releasing new products on makuake almost every year.

As fashion designers, we don't design visually, we design the story behind the clothes. In particular, we aim to make local materials and technologies available to local people on a daily basis.

I believe that if the number of people who wear clothes that incorporate materials and techniques that have been living for a long time increases, the production areas in each region will be able to sustain without difficulty.

What are we doing?

We consider our hometown to be the three prefectures of Aichi, Mie, and Gifu, and we are producing as much as possible in these prefectures, and first of all, we are working to make the people in this area aware of it.

The material of the clothes is mainly a fabric called Chita cotton, which is located on the Chita Peninsula in Aichi Prefecture.

It is a fabric that has been used for kimono and has a history of more than 400 years, but it is not often used for clothes in terms of production efficiency.

There are many unique craftsmanships in Japan. In particular, not only traditional crafts, but also things that have been passed down have their own backgrounds and cultural stories.

We started with the simple idea that it would be wonderful if we could make use of such a culture to make things.

For this reason, we are conscious of the transparency of the story and production background, and we want the user to know about it.

In addition, from 2021, we have adopted the direction of "local production for local consumption of clothes" and are trying to make clothes that make the most of the local area. As the name suggests, OSOCU is never in a hurry. I don't have to worry about planning every season.

I would like to continue to slowly weave each value without rushing and create value that will last for a long time to come.

Commitment to the product

This shirt is made of 18 pieces of Chita cotton, OSOCU's standard fabric.

In 2021, we crowdfunded and commercialized it on Makuake.

https://www.makuake.com/project/osocu02/

< dyed >

After making it into a product, it is dyed with a traditional craft called Nagoya black crest dyeing.

All sewing threads are sewn with Catan thread (cotton), and all of them are dyed except for the buttons.

Who are supporting us?

We have gained support from people who like attractive things in the region and those who like manufacturing in the production area.

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