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Snow Peak LOCAL FOODS

Snow Peak LOCAL FOODS

スノーピーク ローカルフーズ
Vendor
株式会社スノーピーク ローカルフーズ
Delicious in nature whether you are camping or at home. Snow Peak's own specialty gems to taste the seasonal taste of the region
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T9110001036528

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About the brand

Delicious in nature whether you are camping or at home. Snow Peak's own specialty gems to taste the seasonal taste of the region
1
Centered around Niigata, we carefully select ingredients that leverage the characteristics of each region, and develop products that contribute to regional revitalization and the preservation of food culture through the expertise we have cultivated.
2
Meat and rice aged in the snowy country's 'Yukimuro' (Snowy Room). Achieving the ultimate natural flavor of ingredients using proprietary technology using a natural refrigerator
3
Supervised by camping professionals, it combines ease of cooking outdoors with authentic flavors that brighten up your everyday dining table.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Snow Peak's mission of "Playing in the wild in life" goes beyond simply providing camping equipment. We propose "clothing, food, housing, work, and play," which is the happiness of feeling nature in all the time a person lives. Among its vast domains, food, in particular, is the cycle of life itself, the most direct point of contact between our mind and body and nature.
　
Have you ever been impressed by the deliciousness of the food you ate around a bonfire in the past? Clear air, swaying flames, and the aroma of the ingredients. I want to deliver the "deliciousness that makes me feel wild" at that time to as many people as possible not only in the field of the campsite, but also at the daily dining table. This strong desire became the starting point of this food business.
　
Our role is not just to sell "convenient retort food"; To unearth the excellent ingredients unique to each region of Japan and the traditional food culture that has been passed down through time. And to redefine them in a way that suits modern lifestyles and become a "bridge" that deeply connects producers and consumers.
　
Whether it's a special moment at a campsite or a quiet dinner at home, every bite becomes a door to the story of the land. To provide such a rich food experience that satisfies the heart and contribute to the sustainable development of the region. That is the future that Snow Peak wants to realize through "food", and it is an unshakable wish for society.

What are we doing?

In order to give shape to the "story of the land", we are thoroughly committed to our unique production background and the technology unique to the land. A symbolic initiative is the use of the natural refrigerator "Yukimuro" that has been passed down in the snowy country of Niigata since ancient times.
　
The snow chamber is the wisdom of our ancestors who stored the snow that fell during the winter and used cold air throughout the year. Unlike electric refrigeration, the room is always kept at a constant low temperature and high humidity of more than 90%. Slowly "putting the food to sleep" in this stable environment can lead to surprising changes. The rice is oxidized and maintains its fresh freshness and aroma like new rice all year round. Meat has evolved into a moist and soft texture as proteins break down and amino acids increase, condensing the umami. We have combined this aging technology that is close to the providence of nature with modern quality management.
　
Just grilling it with the strong heat of a bonfire can be the best treat. Or just by boiling in water, you can create a full-fledged restaurant-quality dish. Convenience in harsh outdoor environments and overwhelming quality that will make foodies groan. Reconciling these contradictory elements at a high level is the answer to the question "What is Snow Peak doing?"

Commitment to the product

Here are three flagship products that symbolize Snow Peak's philosophy and have received overwhelming support in the sales field.
　
Beef Curry
Two types of onions are slowly fried until they turn candy brown, and then roasted to bring out the deep richness and aroma. It is an authentic dish made by adding plenty of fruit to it and stewing it with a variety of spices. At first, a gentle sweetness spreads, but later on, the pleasant stimulation of the spices follows it, and it is characterized by a deep, multi-layered taste. It is a confident product that is loved by both adults and children alike, perfect for not only luxuriously decorating camping nights, but also when you want to easily enjoy the "best dish" at home.
　
Niigata Shimoda Koshihikari Yukimuro storage
Snow Peak's headquarters is located in the Shimoda district of Sanjo City, Niigata Prefecture. The rice from this area, which is nurtured by the clear meltwater and harsh natural environment, was transported to the snow room immediately after harvest. By putting the rice to sleep in the cold air of the snow, the freshness of the rice is maintained, and the brilliance and sweetness of the cooked rice are greatly increased. The easy-to-carry 300g small pack not only makes camping packing smart, but also continues to be chosen as a souvenir or gift for your loved ones due to its original packaging depicting the scenery of Sanjo.
　
Snow Chamber Storage Snow Hikari Pork Arabiki Wiener
Only "Uonuma Sodachi Snow Hikari Pork" is luxuriously used in the "Snow Room", which is the blessing of the snow country. The biggest commitment is that we do not use any commonly used binders or proteins. When you take a bite, the elastic skin bursts, and the powerful flavor of the meat and the sweetness of the rich fat fill your mouth. When boiled, it is moist and elegant, and when grilled over charcoal, the aroma of the meat juices overflows out, making it a dish that truly "plays a leading role".
　

Who are supporting us?

Those who pick up Snow Peak Local Foods are not just to satisfy their hunger, but because they wish to enrich their lives through food.
　
The main demographic consists of campers who value a high-quality lifestyle and families in their 30s and 50s who prioritize family health and the "stories behind food." In particular, customers who resonate with the brand's aesthetics who visit Snow Peak's directly managed stores and partner outdoor shops nationwide place their immense trust in us.
Moreover, our sales channels are not limited to the outdoor industry. Thanks to its outstanding taste quality and high design, it has expanded to urban lifestyle shops, select shops offering high-quality regional products, and high-end groceries handling carefully selected ingredients.
　
The main reasons for its popularity are its "simplicity yet overwhelmingly authentic" and "the peace of mind that allows you to see the producers' faces and the warmth of the land." Of course, it's perfect as a special treat for camping, a 'must-have gift' for someone special, and even as a 'luxurious time-saving meal' to treat yourself amid your busy daily life. Because you can tell the difference after just one bite, our brand is supported by repeat customers who purchase it repeatedly.
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