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PIONO
We are creating a one-of-a-kind bag that walks through life together.
Find your very own partner.
1
A made-in-Japan factory brand that handles everything from design to production. Inheriting sewing techniques, we create bags that will be your life partner.
2
Through items that are close to life, we hope that you will reconsider the value of things in modern society.
3
We propose a sustainable production style, such as the use of surplus fabric and small-lot production according to the need.
Brand Owner
More about the Brand Owner
大野 智幾
Tomoki ONO
Graduated from Tama Art University, majoring in textile design. While in school, he studied abroad in the Netherlands.
Involved in planning and development as an interior designer. Later, she helped out in her maternal family's garment factory.
Thinking about how to produce while facing textiles, PIONO co., Itd was established in 2022.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
"A bag that accompanies your life."
"Mass production, not mass consumption, thinking about the future of production."
"The side that places the order as a corporate designer" and "the side that orders as a garment factory craftsman". I have looked at the textile industry in Japan from both perspectives. Based on these experiences, I would like to share my thoughts on the future of small factory business from Japan and people's consumption activities.
The founder, Tomoki Ohno, grew up in an environment where his maternal grandparents ran a bag sewing factory and his paternal grandparents ran an ironworks. From an early age, he was familiar with the family business of manufacturing. At university, he enrolled in the textile department of an art university, where he learned the excitement of creating a product from a single thread through cloth. After working as an interior designer for a company, she helped out at her mother's family's garment factory in Ome City, Tokyo.
My grandparents' garment factory had become a subcontracted factory instead of selling its own brand because the workers were aging. Although we have the technology to make products, I felt that our business partners were watching our feet when we looked at the management aspect. However, on the other hand, I was able to feel the advantages that a large company does not have because it is a factory. You can listen to the customer's voice and order, and the reaction when the product is delivered is also directly conveyed. It is precisely because it is a manufacturing site that we can firmly connect customers and makers. If the only purpose is the pursuit of profits, there are many inefficiencies in the manufacturing of town factories. However, in terms of valuing family and people, and valuing social connections, it may be necessary in this day and age.
We want to inherit the starting point of valuing people and connect it to the attachment that customers have for our products.
What are we doing?
1. Unique design that makes you want to love it
The founder, who is both a textile designer and a craftsman, designed a collection that was designed consistently from design to sewing.
2. Craftsmanship
Made in Japan by craftsmen. We will sublimate the know-how of local factories and craftsmen into new manufacturing, and pass on technology and tradition to the next generation.
3. Commitment to materials
We will focus on the resources we have and produce with consideration for the recycling system. We are also working on the use of surplus fabrics and the development of sustainable materials.
Commitment to the product
Piccola (S size)
・Size: Approx. H220 × W200 × D70 mm
・Hand strap 210mm
Removable, adjustable strap
One open pocket at interior.
Popolare (M size)
・Size: Approx. H370 × W400 × D160 mm
・Hand strap 380mm
Removable, adjustable strap
3 open pockets and 1 zippered pocket at interior
In addition to the standard S size (Piccola) and M size (Popolare), we offer a series according to the application, such as L size (Picnic) and zipper type items.
Who are supporting us?
We are followed by many pet owners on Instagram. Two-shot photos of the purchased bag and the dog are also received every day.
We often receive requests for items that resemble our customers' dogs, which we use as a reference for new product development.
For sustainable physical stores,
We have received high praise for our "transparency of the factory brand" and "strengths in small-lot production of the required number of lots".
All products
There are no products available for display
Products
All products
There are no products available for display
PIONO
We are creating a one-of-a-kind bag that walks through life together.
Find your very own partner.
1
A made-in-Japan factory brand that handles everything from design to production. Inheriting sewing techniques, we create bags that will be your life partner.
2
Through items that are close to life, we hope that you will reconsider the value of things in modern society.
3
We propose a sustainable production style, such as the use of surplus fabric and small-lot production according to the need.
Brand Owner
More about the Brand Owner
大野 智幾
Tomoki ONO
Graduated from Tama Art University, majoring in textile design. While in school, he studied abroad in the Netherlands.
Involved in planning and development as an interior designer. Later, she helped out in her maternal family's garment factory.
Thinking about how to produce while facing textiles, PIONO co., Itd was established in 2022.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
"A bag that accompanies your life."
"Mass production, not mass consumption, thinking about the future of production."
"The side that places the order as a corporate designer" and "the side that orders as a garment factory craftsman". I have looked at the textile industry in Japan from both perspectives. Based on these experiences, I would like to share my thoughts on the future of small factory business from Japan and people's consumption activities.
The founder, Tomoki Ohno, grew up in an environment where his maternal grandparents ran a bag sewing factory and his paternal grandparents ran an ironworks. From an early age, he was familiar with the family business of manufacturing. At university, he enrolled in the textile department of an art university, where he learned the excitement of creating a product from a single thread through cloth. After working as an interior designer for a company, she helped out at her mother's family's garment factory in Ome City, Tokyo.
My grandparents' garment factory had become a subcontracted factory instead of selling its own brand because the workers were aging. Although we have the technology to make products, I felt that our business partners were watching our feet when we looked at the management aspect. However, on the other hand, I was able to feel the advantages that a large company does not have because it is a factory. You can listen to the customer's voice and order, and the reaction when the product is delivered is also directly conveyed. It is precisely because it is a manufacturing site that we can firmly connect customers and makers. If the only purpose is the pursuit of profits, there are many inefficiencies in the manufacturing of town factories. However, in terms of valuing family and people, and valuing social connections, it may be necessary in this day and age.
We want to inherit the starting point of valuing people and connect it to the attachment that customers have for our products.
What are we doing?
1. Unique design that makes you want to love it
The founder, who is both a textile designer and a craftsman, designed a collection that was designed consistently from design to sewing.
2. Craftsmanship
Made in Japan by craftsmen. We will sublimate the know-how of local factories and craftsmen into new manufacturing, and pass on technology and tradition to the next generation.
3. Commitment to materials
We will focus on the resources we have and produce with consideration for the recycling system. We are also working on the use of surplus fabrics and the development of sustainable materials.
Commitment to the product
Piccola (S size)
・Size: Approx. H220 × W200 × D70 mm
・Hand strap 210mm
Removable, adjustable strap
One open pocket at interior.
Popolare (M size)
・Size: Approx. H370 × W400 × D160 mm
・Hand strap 380mm
Removable, adjustable strap
3 open pockets and 1 zippered pocket at interior
In addition to the standard S size (Piccola) and M size (Popolare), we offer a series according to the application, such as L size (Picnic) and zipper type items.
Who are supporting us?
We are followed by many pet owners on Instagram. Two-shot photos of the purchased bag and the dog are also received every day.
We often receive requests for items that resemble our customers' dogs, which we use as a reference for new product development.
For sustainable physical stores,
We have received high praise for our "transparency of the factory brand" and "strengths in small-lot production of the required number of lots".
All products
There are no products available for display
Products
All products
There are no products available for display
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