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Date Brewing

Date Brewing

ダテジョウゾウ
Vendor
合資会社伊達醸造
For those of you who want to be a little particular about everyday seasonings. Founded in 1820. Bring the traditional flavors and techniques that have been passed down for 200 years to your table.

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About the brand

For those of you who want to be a little particular about everyday seasonings. Founded in 1820. Bring the traditional flavors and techniques that have been passed down for 200 years to your table.
1
Completely additive-free black vinegar and miso. A sweet soy sauce that is familiar to the local Kyushu region, and a light soy sauce that enhances the taste of the dish. It is also a perfect gift.
2
I want to be thought of as having good taste when giving a small gift... In order to solve such a feeling, the little girl of Generation Z has rebranded a long-established brewery.
3
I want to rebuild a 200-year-old brewery! With that in mind, a 26-year-old woman, Atotsugi, reconsidered the value of her own brand.

More about the Brand Owner

富澤　英里子

ERIKO TOMIZAWA

Raised in Yokohama, Kanagawa Prefecture　 When I was a student, I aimed for the aviation industry, but due to the Corona vortex, the hiring of new graduates was zero. At the company where I got a job as a new graduate, I was in charge of public relations and marketing for a company that operates a school business. When he learned that Date Brewing, his mother's family, was on the verge of bankruptcy, he decided to take over the company himself. I abandoned my Shinjuku OL life and went to Kagoshima alone. Utilizing his knowledge of marketing as a student and in his previous job, he is training for business succession. He is also actively engaged in public relations activities such as TV, radio, and YouTube channels.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Don't let go of the feelings that have been inherited since the company was founded in 1820.
And... 25-year-old Komsme thinks about the succession problem of small and medium-sized enterprises
　
Date Brewing is a brewery that has been brewing for 200 years in Fukuyama Town, Kirishima City, Kagoshima Prefecture. It is a long-established seasoning shop in a small town that has continued to maintain technology and quality without Mr./Ms..
　
And then there are small businesses in the countryside.
　
Now that I'm in this position, I've come to see the problem that small and medium-sized enterprises across the country are facing: a lack of successors.
　
Even if you have the technology and the customers you love, the number of companies that can no longer survive and go bankrupt is increasing...
　
Our company could become such a disappearing company.
　
I just want to preserve the company that my uncles, grandfathers, and predecessors have inherited, and I am still searching for ways to contribute to the next generation, but I feel that there is a significance in enlivening this small company.
　
Of course, we are confident in our products.
But in this era where it is not enough to protect the company,
"The younger generation should connect technology and thoughts"
"For women to enjoy life events while running their businesses"
I hope I can be a role model.
　
　
　

What are we doing?

Carefully using the same manufacturing method for 200 years. We are making history.
　
What we are protecting is history.
The history of "mother's taste" that has protected the family table for generations.
The history of Kagoshima's jar making, our "as a brewer", which is the original black vinegar.
　
　
With a manufacturing method that has been passed down from 200 years ago to six generations, we will weave a history in the future.
　
What we can do because we are a long-established company. It's a long-established company, but it's a new challenge that can be done
How can Date Brewing, which has been preserved by its predecessors for more than 200 years, contribute to the next era?
　
We will continue to take on new challenges in order to protect the taste of long-established establishments.
　
Although it is a process of trial and error, we hope that our taste will become a part of your memories.
　

Commitment to the product

Black vinegar that is aged by hand and over time
Commitment to raw materials
Brown rice, which is the only ingredient, is used according to the production area depending on the year. The quality changes slightly depending on the year's results, but we select the ones in the best condition based on many years of experience and visual confirmation.
　
Commitment to traditional manufacturing methods
We continue to adhere to the manufacturing method of open-air jar preparation, which has not changed since our founding.
Ceramic jars (turtles) lined up in a vast field. In the process, with the help of sunlight, Kirishima's wind, and the microorganisms that live in the brewery, the fermentation and maturation process is carried out over time.
　
This open-air pot preparation is by no means an efficient manufacturing method. Temperature control is also affected by the weather, and it takes time and effort. However, it is this power of nature that is the source of the mellow, deep taste and rich aroma unique to Date Brewing's black vinegar.
　
Each jar is filled with the love and experience of the craftsmen. Check the condition of the jar every day and do not miss any subtle changes. I face black vinegar as if I were raising my own child.
　
Commitment to additive-free
No synthetic additives such as preservatives, colorants, or fragrances are used.
　
In the case of black vinegar, the only ingredients are brown rice and water. The natural acidity and umami created by long-term aging are the characteristics of our black vinegar.
　
The same goes for barley miso. The only ingredients are wheat, soybeans, and salt.
We believe that maximizing the power of these natural ingredients is the basis for making delicious miso.
By slowly aging the barley miso using the traditional method without adding preservatives, we deliver safe and secure barley miso that condenses the original flavor and umami of the ingredients.
　
　
　

Who are supporting us?

Date Brewing's black vinegar, barley miso, and soy sauce are supported by customers from all walks of life.
　
Those who are highly health-conscious
Our black vinegar is rich in natural amino acids and minerals and is used by people who are interested in daily health maintenance and beauty.
We often receive comments such as "I drink it every day" and "I feel like my body is feeling better," and it is chosen by people who want to choose real black vinegar for their health.
　
Foodies looking for authentic flavors
The mellow flavor of black vinegar, which has been slowly aged by the traditional method of open-air pots, and the rich aroma and deep taste of barley miso, are satisfying even at high-end restaurants and hotels.
We have received comments such as "It has a deep taste that is different from others" and "The taste of the food is greatly improved".
　
Local people from Kagoshima
Warm comments such as "We have been using Date Brewing's black vinegar and miso paste for a long time" and "We are familiar with it as a local taste" are the most encouraging things for us.
　
Recently, support is gradually spreading among the younger generation who are interested in Japan's traditional food culture. We are very happy to hear voices such as "I was attracted to the old-fashioned manufacturing method" and "I want to use real seasonings."
　
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