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SAUTEDI

Domestic organic herbal tea blended based on natural remedies

1,573

Followers

SAUTEDI

Vendor

株式会社CLIN

Domestic organic herbal tea blended based on natural remedies

1,573

Followers

Organic

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About the brand

Domestic organic herbal tea blended based on natural remedies

A brand of organic JAS-certified organic herbal tea and aroma blended based on naturopathy, yin-yang theory and constitutional science.

It was born from the desire of Eriko Kimura, a naturopath (naturopath), to convey the power of plants to people around the world based on her own experience.

It is made with the hope that those who pick it up will help you regain your true self and find a healthy and happy way of life. In addition to developing its own brand, it is also engaged in OEM.

More about the Brand Owner

木村恵理子

ERIKO KIMURA

From an early age, she was exposed to herbs under the influence of her mother. After his own ill health, he became fascinated by naturopathy and studied abroad in France to learn more about it. He is also interested in the theory of the five elements of yin and yang, which he learned there, and after returning to Japan, he has a wide range of knowledge about herbs from around the world, such as working for a Chinese medicine manufacturer. While he was grieving the sudden death of his mother, whom he respected while studying abroad, he still cherishes the message that his mother conveyed to him many times in his dreams, and continues to work to achieve his dream of "conveying the power of herbs to the world."

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What are we doing?

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I want to spread the power of herbs to people around the world.

When I was in my twenties, I had acute hepatitis due to hard work and took medication to treat it. Until then, I had overcome most of my ailments with my mother's natural treatment, but the side effects of the medication were severe, and even after I was cured of hepatitis, I suffered from serious ill health. As a result, I improved with the help of the herbs prescribed by my mother. It was at this time that I became interested in natural remedies and homeopathy. In 1995, I learned about natural treatment, which was not widely used in Japan, at school, and helped my mother run a massage salon focusing on aroma and qigong for about three years. At the age of 29, I went to France to study naturopathy in earnest, where I learned about all the natural remedies in the world. In particular, I was strongly interested in the theory of the five elements of yin and yang, and after returning to Japan, I worked at a Chinese medicine manufacturer to deepen my knowledge in order to learn about Chinese medicine. After becoming independent, we wholesaled herbal teas for commercial use to massage salons, but over time, we began to receive more and more requests from wholesaler customers who wanted to purchase them directly. Since it is a herbal tea blended based on naturopathy (natural remedy), the five elements of yin and yang, and constitutional science, it seems that the more knowledgeable it is, the more interested it is. In this way, "SAUTEDI" was launched to deliver herbal tea to general customers.

What are we doing?

In order to convey the charm of herbal tea, we value the message and worldview

I have been familiar with my mother's herbal tea since I was a child, so I can tell the difference in the amount of herbal tea by 0.1 grams, so I am absolutely confident in the formulation. Even if you don't like herbal tea, there are many people who say that it is delicious. It is also a feature of the herbal tea that I myself prepare by combining herbs from all over the world and being able to respond to all kinds of problems. However, in order to expand sales channels from corporations to individuals, the challenge was how to convey the appeal of SAUTEDI, such as taste and efficacy, which cannot be understood until you try it, and we went through trial and error. First of all, from hundreds of blend recipes, we picked up a blend with a concept that more people can pick up, and we have a lineup of herbal teas that meet your purpose, such as "BALANCE" to support the review of lifestyle habits, "MOM" to support femininity and fertility, and "KATSU" to energize the mind and body. It is designed to be enjoyed according to the mood of the day. We were also particular about the package design. The illustration depicting a unicorn that is said to "suck up disease" expresses the worldview that I have envisioned in my mind for many years. Also, at that time, many organic tea packages were plain colors such as beige, but SAUTEDI's products were colored with colorful packaging colors, which was rare at the time. When SAUTEDI was unveiled at the exhibition, this package design seemed to catch the eye of many people. For example, the apparel brand TOCCA sympathized with SAUTEDI's world view, and we were able to manufacture it on an OEM basis. Roadside Jessica and others took it up on her Instagram, and with the support of many people, SAUTEDI spread throughout the world.

▲ Herbal tea jointly developed with Mokomichi Hayami

Commitment to the product

BALANCE (zipper type)

▲ Blended with the concept of HARMONY & SUPPORT

Balances the mind and body. It is also used to support lifestyle changes. Recommended when you want to refresh yourself from a hangover or when you want to reset. Blend of spearmint, white wood of bodaige, vervaine (lemon verbena), cinnamon, erica, echinacea, juniper, western dandelion (dandelion), and lemongrass. All organic JAS certified organic herbs are used. The tea bags used for herbal tea use a plant-derived mesh filter made from corn called "Natural Raw Material Corn Filter". After drinking, it can be put in the bathtub and used as a natural herbal bath salt. It can also be used as a fertilizer for plants, and can be used to the fullest.

HERB CLEAR MIST

Herb Clear Mist S Size 80ml Hand CleanserThis mist spray contains crystal rock salt powder (moisturizing ingredient) in an ethanol base. Please use it when you are concerned about getting your hands dirty. It is a versatile herbal clear mist that can be used safely by both children and adults, using 100% organic essential oils. Since it is a trigger spray type, there is no cap, and you can spray smoothly with one hand with your own hand or your child's hand, and it is convenient when you have a lot of luggage without having to remove the cap.

Who are supporting us?

It is mainly used by women in their 20s to 40s. The package is cute and you can choose according to the purpose, so it is also appreciated as a gift. For example, decaffeinated herbal teas blended for women before and after childbirth, such as "MOM", are also chosen as a celebration of pregnancy and childbirth. In addition to major department stores, select shops, and apparel shops, it is also available at online shops and e-commerce sites such as Rakuten. In addition, we have received the following impressions from users.

・I was not in the habit of drinking herbal tea, but since I came across SAUTEDI's herbal tea, I have been drawn into the deliciousness and charm of herbal tea. (SAUTEDI Herbal Tea)

・ It is like drinking every morning, and it heals both body and mind. (SAUTEDI Herbal Tea)

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Deferred payments of up to 60 days

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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SAUTEDI

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More about the Brand Owner

木村 恵理子

ERIKO KIMURA

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木村恵理子