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The power of plants, which was the only one that produced results at the salon, is used as a cosmetic. We are committed to solving all kinds of problems, and we manufacture botanical cosmetics that cannot be found anywhere else.

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THE HERBS

ザハーブス

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株式会社THE HERBS

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About the brand

A gentle natural scent that reaches the senses of sight and smell. There are many items with a characteristic scent.

All herbal extracts are made in-house. We carefully select herbs that grow in the soil and in the optimal climate.

Anyway, it's simple and minimal. We are particular about time saving and results with subtraction care.

More about the Brand Owner

宮川　由美子

Yumiko MIYAGAWA

What started as a small home salon for plant beauty has now reached the production of cosmetics. Herbs and herbal steamers that have erased their own acne scars have also changed the skin and scalp of their customers. Convinced that it is the shortest distance to beauty, we introduce items at the actual store on the 7th floor of the Daimaru Kobe store and the 9th floor of Nagoya Takashimaya.

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What are we doing?

Commitment to the product

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Why are we doing?

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The reason why I launched the brand is because I want to deliver plant beauty to many people. Even though I myself had been using high-end cosmetics since my 20s and spending a lot of money, my skin was shiny and I was suffering from acne and acne scars in my 30s. However, I was surprised at how easily I solved the problem with a herb steamer using plants, and I was able to make it even simpler and easier and save time. I developed scalp care because I was impressed that there was nothing so revolutionary that the number of items would not increase because of age, and the basic care of subtraction would be subtraction. Based on this know-how, we are making cosmetics in-house that are committed to results by sticking to raw material extracts. We prepare salon menus and home care for each esthetic salon and beauty salon, and at the same time, we are training salons to handle them so that customers can realize even more beauty at the salon.

What are we doing?

Cosmetics are a fusion of chemistry and science, and since it is human skin that uses them, I have always wanted to make products that are as in line with natural science as possible. On the other hand, if you want to reduce the cost of cosmetics because they are used every day, you will naturally need to mass-produce chemically synthesized cosmetics. What we can do is to make cosmetics that make use of our knowledge and achievements in plant beauty, and to tell you how to beautify bare skin. Since the product has its limitations as a product, it is necessary to increase the power of the skin. In the end, this will help reduce the burden on yourself and reduce environmental pollution. We would like to deliver this idea to salons and consumers. In particular, beauty salons are concerned about the effects of hair coloring and perm chemicals, and scalp problems are actually occurring, so we are focusing on scalp care to improve the scalp environment.

Commitment to the product

Herbs are characterized by the composition and concentration of plant extracts, and the care of subtraction. To reduce the burden on the skin and to use the extracts that the skin needs for each item. In particular, "Minamo", which is said to be a lotion that the skin drinks, is characteristic, and you can see that the amount used varies every day according to the condition of the skin. When used for the first time, it still inhales even after 10 times ... I often hear people say that. There is no need to worry because the skin will be moisturized from the inside and will not enter soon. Subtraction care is a beauty method that includes healthy elements because you can see your physical condition and skin condition. The basics of skin care are cleansing and toner without double face washing, 1-2 drops of oil. We have received the support of many people here. In addition, the shampoo is distinctive, and it is a treatment-free product that specializes in scalp care. This is the most popular item.

Who are supporting us?

Since the department store is located on the living floor, the customer base is from the late 40s to the 60s. There are many people who used to love Depakos but want to use natural ones. At the wholesale beauty salon, we have received many repeats because it is an item that can be used for scalp problems rather than age, and because it is effective for waviness and hair loss. The user base I would actually recommend is in their 30s. This is because the skin begins to change around the age of 25. Ingredients such as skin care, peeling, and whitening that apply a lot of cream can cause dryness, sensitivity, and wrinkles in the long term. I would like to sincerely recommend that you take care of yourself correctly at that time.

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THE HERBS

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About the brand

More about the Brand Owner

宮川 由美子

Yumiko MIYAGAWA

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宮川　由美子