Yachiyo Noodle Industry Co., Ltd.

ヤチヨメンギョウカブシキガイシャ
Vendor
八千代麺業株式会社
Handa Tenomen Yachiyo: The finest noodles are made with 300 years of tradition and 100% domestic ingredients. We will bring a luxurious taste and a new luxury to the Japan dining table with a cup of peace and style
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About the brand

Handa Tenomen Yachiyo: The finest noodles are made with 300 years of tradition and 100% domestic ingredients. We will bring a luxurious taste and a new luxury to the Japan dining table with a cup of peace and style
1
While inheriting Tokushima's traditional hand-rolling techniques, we create a new sense of noodle making that suits the modern dining table.
2
With 100% domestic ingredients without additives, you can fully enjoy the original flavor and firmness of the ingredients.
3
Focusing on organic products and locally produced ingredients, we are committed to protecting a sustainable future and Japan food culture.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why we started making Handa somen was out of a pure desire to "deliver safe and secure food to all customers" and "to make somen that can be eaten with peace of mind by everyone from children to the elderly."
 
While inheriting the tradition of Handa somen, which has a history of about 300 years, we who live today have a strong desire for safer and more natural food. I want to make noodles that are really gentle on the body without relying on chemical pesticides or additives. This thought led us to our commitment to "100% domestic raw materials".
 
In particular, the development of Handa Somen's first and only organic product, "Organic Yachiyo," was a challenge that gave shape to our philosophy. The noodles are made with carefully selected ingredients such as organic wheat from Hokkaido, Naruto salt, and pressed domestic rice oil, and the blessings of nature are directly infused into the noodles.
 
What we want to achieve is the smile and health of the eaters. To deliver gentle deliciousness that can be eaten with peace of mind on the table every day. That is the raison d'être of Yachiyo Noodle Industry.

What are we doing?

Our noodle making begins with a special "terroir" called Tokushima Handa. The dry wind blowing down from the Shikoku Mountains, the clear water of the Yoshino River, and this natural environment have nurtured the quality of Handa somen.
 
Respect for traditional hand-stretching techniques
While carefully adhering to the 300-year-old manufacturing method, we have evolved it to meet modern safety standards. We emphasize the technique of "waiting" rather than "prolonging", and value the sensitivity of the craftsman to read the temperature and humidity while feeling the breath of the fabric.
 
Thorough commitment to raw materials
Because it is a simple ingredient of flour, salt, and water, it is impossible to cheat. In particular, organic products are made from organic wheat grown in Hokkaido's sustainable and environmentally friendly agriculture. Grown without the use of chemical pesticides and fertilizers, the precious wheat has a gentle aroma and natural sweetness.
 
Environmental Considerations and Sustainability
By sticking to domestic raw materials, we reduce food mileage and support local agriculture. In addition, as an organic JAS certified factory, we strive to manufacture with a low environmental impact and continue to work to preserve beautiful nature for the next generation.
 
We are not just about making noodles, but as inheritors of food culture in harmony with nature, we deliver our products responsibly.

Commitment to the product

Organic Yachiyo - Handa Somen's first organic product
Our main product is "Organic Yachiyo", which is the only one in Handa somen that has been certified organic. It is a noodle with a strong texture like udon and a smooth texture of somen, making it a truly hybrid new texture.
 
The gentle aroma and natural sweetness of Hokkaido organic wheat have been well received by many customers, saying that the noodles alone are delicious enough even without broth. It uses "Uzu salt" made from the clear seawater of the Naruto Strait and domestic rice oil from a pressing method that has been passed down since the Edo period, making the most of the blessings of nature.
 
Handa somen Yachiyo - A gem made from 100% domestic ingredients
A classic product made using traditional manufacturing methods. It features slightly thicker noodles, and you can enjoy the unique texture that is sung in Handa somen noodles, saying, "The strength of the chewiness makes your nose sound."
 
Handa somen Hisato - 100% innovation from Tokushima Prefecture
This is the industry's first product that has all the ingredients from Tokushima Prefecture. It is a special dish that is produced locally for local consumption and is truly a result of Tokushima's climate.
 
Each product is carefully hand-rolled by craftsmen and aged slowly by natural drying. Please enjoy the deliciousness that begins from the moment it is boiled at home.

Who are supporting us?

Our noodles are loved by a wide range of generations who value their health and safety.
 
Main Target
It emphasizes that the whole family, from children to the elderly, can eat with peace of mind, and is especially supported by health-conscious families, those who want organic food, and those who value traditional foods.
 
Real customers
Organic products are particularly popular with mothers with young children, health-conscious individuals who are concerned about food safety, and those looking for quality food as a gift. We have received comments such as "Even if there is no broth, the noodles are delicious" and "Children are happy to eat them".
 
Sales Channels
We deliver through specialty stores that handle carefully selected ingredients, supermarkets that emphasize organic products, and online shops that sell directly. The demand for gifts is high, and we offer free noshi and personalized services, which are used by many people as a mid-year or year-end gift.
 
During the factory experience tour, you can actually experience the manufacturing process and enjoy tasting "phantom raw somen", which is popular among those who are interested in food education and local culture.
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Yachiyo Noodle Industry Co., Ltd.
Yachiyo Noodle Industry Co., Ltd.
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