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Pocket Curry

Curry Cells Produced by Hiroaki Matsu. Pocket-sized and does not need to be warmed. You can eat it as it is. It is a new type of retort curry. Ideal for outdoor activities and disaster stockpiling.

1.4万
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Pocket Curry

ポケットカレー
Vendor
ポケットカレー株式会社
Curry Cells Produced by Hiroaki Matsu. Pocket-sized and does not need to be warmed. You can eat it as it is. It is a new type of retort curry. Ideal for outdoor activities and disaster stockpiling.
1.4万
Followers

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Pocket Curry 【Late Curry】
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MSRP ￥463
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Pocket Curry 【Morning Poké Curry】
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MSRP ￥463
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TOKYO STREET CURRY
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MSRP ￥463
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About the brand

Curry Cells Produced by Hiroaki Matsu. Pocket-sized and does not need to be warmed. You can eat it as it is. It is a new type of retort curry. Ideal for outdoor activities and disaster stockpiling.
1
With smartphone-sized portability, you can carry it anytime, anywhere. You can get a sense of satisfaction with a compact but firm seasoning.
2
Pocket curry does not need to be heated. You can enjoy it as it is at room temperature. Since neither fire nor water is used for cooking, it is also ideal for emergency stockpiling.
3
Produced by Hiroaki Matsu, aka Curry Cell, who has eaten more than 4,000 restaurants in Japan and overseas. For its advanced nature, it has been featured in "The World Matsuko Doesn't Know" and NHK WORLD.

More about the Brand Owner

松 宏彰/カレー細胞

Hiroaki Matsu (CurryCell)

Pocket Curry Co., Ltd. Representative Director Video Direction / Planning / Curry Curator After working as a director, advertising planner, and executive officer at a major commercial production company, he became independent in 2021. Cannes Advertising Festival, NY. In addition to award-winning works such as OneShow, he has worked on the general direction of the TV anime "Yasai no Yosei N.Y.SALAD" and the anime "Tokino Crossing" linked to the Shibuya Scramble Crossing 4-sided vision. On the other hand, he travels to more than 4,000 curry restaurants throughout Japan, Asia, Africa, and South America, and works to promote curry culture under the name of "Curry Cell". He has appeared in many TV programs such as "Matsuko's Unknown World" in magazines and on the web, as well as TBS's "Matsuko's Unknown World". Major event productions include SHIBUYA CURRY TUNE, Tokyo Curry Culture, and JAPANESE CURRY FESTIVAL.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Show original
On a busy night, I come home and think, "Oh, I want to eat curry."
When I thought about it, I didn't even bother to cook rice or boil water to eat retort curry. I don't have much time. I want to eat a quick curry, drink alcohol, and take a break.
　
Such a goutara mood was the first impetus for the development of pocket curry.
　
However, as I worked out the idea,
"Maybe this will be a curry that will be useful for many things?"
That's what I came to think.
　
First of all, emergency stockpiling.
　
When my hometown of Kobe was hit by the earthquake, I learned how precious water and fire can be in the disaster-stricken area.
How energetic is the sharpness of your daily meals?
　
Curry that does not use fire or water for cooking and can be eaten as it is.
If you put it in your pocket or bag, it is so compact that you forget that you have curry. That's why it's "helpful" when you suddenly feel like you're in trouble. I'm sure there has never been a curry to wear in case of emergency. The shelf life is also longer than usual, 2 years after manufacture.
　
And secondly, the expansion of places to enjoy curry.
　
Because it is pocket-sized, the pocket curry, which has a tight taste, is ideal for outdoor activities such as camping. It can be used not only with rice, but also with barbecue meat, vegetables, and bread.
It should also be useful as a regular food in offices, co-working spaces, and bars that do not have a cooking environment.
　
Curry, which can be used with any ingredients and enjoyed in various ways, can solve various social issues around us.
　
Disaster prevention, food loss, diversification of lifestyles...
　
This "Pocket Curry" series is packed with various thoughts in a pocket size.

What are we doing?

The biggest feature of Pocket Curry is its smartphone-sized portability.
Since it is something that you carry, we are particular about the design of the package.
　
　
In terms of taste, we pursue the taste of delicious curry at room temperature without being warm.
It is finished so that even a volume of 100g can be satisfied.
We don't want to be too careful, and we also try to have a classicality that makes you want to repeat.
　
In the third installment of "TOKYO STREET CURRY" announced in September 2022, we have teamed up with curry-loving musician Yuhi Komiyama (Hoffdylan), the Shibuya City Tourism Association, and J-WAVE to start working on SDGs, such as making veggie specifications using food loss vegetables.
　
　

Commitment to the product

"Late Drink Curry"
　
　
The first in the "Pocket Curry" series, which is pocket-sized and can be eaten without heating. It uses high-quality ground beef and Taiwan's phantom spice "Ma Gao". It is a spicy keema that does not need to be heated and is ideal for sake. Once you eat it, it will become addictive, and it is a dish that will keep coming back.
　
"Morning Poké Curry"
　
　
Based on the nostalgic curry I ate at school lunch, I used rice flour instead of wheat flour to make it spicy. It is also useful for replenishing spices in the morning when you don't have time, and after a jog.
　
『TOKYO STREET CURRY』
Developed as a new specialty of Shibuya, this pocket-sized veggie curry has been developed. Produced by Yuhi Komiyama (Hoffdylan), a curry-loving musician who has published a recipe book, and Curry Cell (Hiroaki Matsu), an influencer who has eaten at about 4,000 restaurants so far. It is an urban and healthy veggie curry that uses soy meat and adds corn to the refreshing acidity of tomatoes to improve the eating experience.
A package that goes well with any fashion. Let's put curry in your pocket and go out on the town!

Who are supporting us?

Those who have a high interest in food and those who like new things may often purchase out of interest.
　
Pocket-size? No need for warming? Sounds interesting. Give it a try.
　
In fact, until now, there has been a higher demand from fashion, art, and culture-related departments and events than from grocery stores such as supermarkets.
　
There is still a long way to go in terms of public awareness.
　
However, "I bought it with the intention of stockpiling it for emergency purposes, but I just ate it and it was delicious, so I want to replenish it. What a happy voice I have received.
　
In the future, I think it will be a product that matches various contexts such as fashion, SDGs, and interesting life hacks, as well as disaster prevention and outdoor activities.
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