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Asakusa Torigoe side dish yokocho Matsuya

Asakusa Torigoe side dish yokocho Matsuya

あさくさとりごえおかずよこちょうまつや
Vendor
株式会社遠藤商店
Founded in Showa 4. From Asakusa Torigoe, Tokyo, we use carefully selected ingredients and craftsmanship to deliver valuable flavors as meal companions and gifts.
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T6010501001325

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About the brand

Founded in Showa 4. From Asakusa Torigoe, Tokyo, we use carefully selected ingredients and craftsmanship to deliver valuable flavors as meal companions and gifts.
1
Combining TOKYO X and local specialty ingredients to add novelty to the dining table. As a snack with alcohol, as an accompaniment to rice, a new companion.
2
We also have room temperature products such as bottles and retorts, and we offer everything from everyday use to gifts.
3
Flavor designs such as miso pickles and ginger tailoring that take advantage of the individuality of the ingredients. A dish like no other.

More about the Brand Owner

遠藤 剛

A manager who carefully connects the taste and story of roast pork that has been passed down in Torigoe "Okazu Yokocho" in Tokyo to the present era. While leading Endo Shoten, which was established in 1951, he values the history rooted in the community and takes on the challenge of creating products that make use of high-quality pork and specialty products from all over the country.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Matsuya, which was founded in Torigoe, Tokyo in Showa 4, has been based on the desire to "enrich the family's dining table." Even in busy days, we want to deliver dishes that are easy, delicious, and satisfying. This feeling has not changed even now, and even as the shape of the dining table changes with the times, it has been passed down to the creation of products that support daily meals.
Matsuya's goal is not only to preserve traditional flavors. While taking advantage of the charm of materials, we propose new ways to enjoy the dining table in a way that is close to modern life. Through products that are chosen as companions for rice, alcohol, and gifts, we continue to deliver value that enriches our daily meals a little.

What are we doing?

Matsuya offers a variety of rice dishes, side dishes, and bottled products that combine carefully selected pork and ingredients from various regions.
A typical example is the Tokyo X grilled pork miso marinated using premium pork "TOKYO X".
　
We also offer easy-to-eat retort products such as the "Roast Pork Diced 2 Kinds Set (Ginger and Miso) Retort Pack".
It is designed to be enjoyed not only on rice, but also as an ingredient in rice balls or as an accompaniment to sake, making it easy to incorporate into your daily dining table.
　

Commitment to the product

Matsuya's product creation lies in the combination of material selection and flavor creation.
TOKYO X Grilled Pork Miso Pickles is a luxurious dish that combines premium pork "TOKYO X" from Tokyo with original miso finished by a miso sommelier. Multiple types of miso are selected from all over the country to give it a deep flavor.
　
The flask is a bottled product made by simmering Matsuya's signature product, roast pork, with domestic chopped ginger, and is characterized by the moist and soft flavor of shoulder loin and the refreshing spiciness of ginger.
　
All of our products are confident in their unique Matsuya taste, making use of local ingredients.
Customers have commented that the whole family can enjoy it and that they were delighted with the gifts, and it is supported by many people as a presence that brings smiles and excitement to the dining table.

Who are supporting us?

Matsuya's products are supported not only by those who want to cherish the old-fashioned taste, but also by those who want to easily enjoy authentic flavors even on busy days, those who are looking for a companion for rice or alcohol, and those who want to choose a slightly thoughtful gift.
　
Bottled and retort products that can be stored at room temperature are also attractive in that they are easy to meet both daily use and gift demand.
In addition, the set products are fun to compare and enjoy, and you can experience the spread of Matsuya's unique flavors at once.
　
While valuing the core roast pork culture, it has become a brand that is accepted by a wide range of people as a product group that expands its ideas to "how to enjoy it at the table".
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