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乾燥野菜OYAOYA｜野菜パウダー・ドライフルーツも取り扱い

乾燥野菜OYAOYA｜野菜パウダー・ドライフルーツも取り扱い

カンソウヤサイオヤオヤ｜やさいパウダー・ドライフルーツ
Vendor
株式会社Agriture
A domestic dried food brand made with farmers in northern Kyoto Prefecture, utilizing non-standard vegetables. We bring you the charm of Kyoto vegetables and fruits.
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T4130001072501

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About the brand

A domestic dried food brand made with farmers in northern Kyoto Prefecture, utilizing non-standard vegetables. We bring you the charm of Kyoto vegetables and fruits.
1
規格外野菜を積極活用し、フードロス削減と農家の価値向上を同時に実現する、地域密着型ものづくり。
2
低温乾燥や粉末加工で、素材本来の甘み・香り・彩りを引き出し、ブドウ糖不使用で仕上げた使いやすい商品展開。
3
乾燥野菜、ドライフルーツ、野菜パウダーまで揃い、家庭用にも業務用にも。

More about the Brand Owner

小島怜

REI KOJIMA

Born in Kyoto in 1998. While attending university, he researched the impact of organic mandarin orange farmers on the local community, using Ehime Prefecture as a case study. In 2021, while still a student, he launched OYAOYA, a dried vegetable brand using non-standard vegetables. Later, he founded Agriture Co., Ltd. and launched a new dried fruit called 'Letter from Pear,' a Kyoto-grown '20th Century' pear.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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OYAOYA was born from the desire to deliver "new treats from the fields" to more people. The rich nature of northern Kyoto Prefecture and the careful vegetable cultivation of farmers who take root in it. I want you to enjoy that blessing more easily on your daily dining table. Such a wish is the origin of the brand.
　
　
What we paid attention to was the presence of non-standard vegetables. Vegetables that are slightly different in shape and size and do not appear on the market. However, its taste and nutrition are rather unique and powerful.
　
We want to give new value to these vegetables and face the issue of food loss. With this in mind, I began to make dried vegetables that tightly lock in the original flavor and nutrition of vegetables, taking advantage of the traditional preservation technique of drying.
　
Dried vegetables are not only easy to store and easy to use at any time, but also have an attractive aroma, texture, and concentrated flavor that spreads when they are put back. There is also the fun of rediscovering new deliciousness that you did not notice with raw vegetables and the individuality of vegetables. OYAOYA wants to be a bridge to convey such "new charms of vegetables".

What are we doing?

OYAOYA collaborates with farmers in northern Kyoto Prefecture to develop more than 20 types of dried vegetables and dried fruits, mainly seasonal vegetables. Our commitment begins with the selection of raw materials. We actively use non-standard vegetables and carefully select vegetables that are not bound by appearance and have excellent taste and nutrition. This also contributes to reducing food loss and stabilizing farmers' incomes.
　
During the drying process, the vegetables are slowly dried at a low temperature close to sun-drying to maximize the original flavor and nutrition of the vegetables. For example, tomatoes and onions are dried to concentrate their sweetness and richness, and when they are put back, they develop a surprisingly rich flavor. In addition, dried vegetables have a high shelf life and can be used only as much as you need, making them perfect for the busy modern dining table.
　
The difficulty in creating the product was to determine the optimal drying temperature and time for each vegetable. We have repeatedly tried with producers to find the best way to bring out the individuality of vegetables. In addition, we actively disseminate how to return dried vegetables and recipes, and devise ways to expand the range of ways to use them so that more people can enjoy them.

Commitment to the product

OYAOYA's products are easy to incorporate into your daily dining table while taking advantage of the deliciousness of the ingredients themselves.
　
The main product, "Dried Tomatoes," is made by slowly drying tomatoes grown by farmers in Kyoto at low temperatures to concentrate their sweetness and acidity. When you put it back and add it to soup or pasta, it spreads the aroma and flavor just like fresh tomatoes. It goes well with miso soup and stewed dishes, and is popular for easily elevating the taste of a dish.
　
Recommended for first-timers is "dried apples". This dish uses Shinshu apples from Nagano Prefecture without leaves, and brings out the natural sweetness of the ingredients without using sugar. It features a new crunchy texture and goes well with yogurt, cheese, and ice cream toppings as well as snacks as is.
　
In addition, the vegetable powder series is also popular. "Komatsuna Powder" is made with 100% komatsuna from Kyoto Prefecture, and has a clean flavor with little accumulation and bright greenery. It does not contain glucose and can be used in a wide range of products, including smoothies, soups, confectionery, and baby food.
　
All of OYAOYA's dried vegetables are free of preservatives and additives. We value the original taste of the ingredients and deliver the blessings of nature as they are. The packaging is also simple and natural design, and it is also chosen as a gift or gift. The official website also offers a wide variety of recipes for how to use it, adding new discoveries and color to your daily dining table.

Who are supporting us?

OYAOYA's dried vegetables are supported by customers of all generations. In particular, we have received many comments from dual-income households with busy lives, families raising children, and health-conscious people who say that they can easily eat vegetables and that it is convenient to cook in less time. It is also useful for people living alone and the elderly due to its high shelf life, and is also popular as a gift or gift.
　
We have received warm feedback from actual buyers, such as "I can feel the flavor of the vegetables," "I sympathized with the fact that non-standard vegetables are used," and "There are many recipes and I don't have any problems using them." In addition, it is used by corporations such as restaurants and cafes for commercial use, and is also used as an ingredient to expand the range of menus.
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