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THE AU

THE AU

ジ オウ
Vendor
株式会社カラーバス
A tea brand that delivers richness to everyday life Aiming for a rich life stance that continues into the future
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About the brand

A tea brand that delivers richness to everyday life Aiming for a rich life stance that continues into the future
1
Authentic: Additive-free, fragrance-free, and the blessings of nature bring us a commitment to authentic spices and tea leaves
2
Mindfulness: Delivering rich and elegant moments in casual days through THE AU's chai / tea
3
Sustainability: Proposing a life stance that leads to a fulfilling daily life and a sustainable future

More about the Brand Owner

谷口文子

Fumiko Taniguchi

When I visited Nepal, I was fascinated by the deep taste and aroma of authentic chai, and I wanted to deliver the "richness of the heart woven by aromas and flavors" to more people. In 2023, we will launch the brand with that idea in shape, and from 2025 we plan to open a store in Fukuoka. My day starts with making tea. The time to choose a cup according to the mood of the day and choose the type of tea is a special moment for me. We hope that many people will know about this rich time. We personally visited the production area and selected the highest quality tea leaves and spices grown in a rich natural environment. We hope that many people will enjoy the authentic taste created by the blessings of the earth and the time and effort involved. Through chai and tea, we will deliver a moment that is close to the heart.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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THE AU has the meaning of "Authentic" = valuing "authentic and authentic self".
　
It was born from the desire to cherish the time when you can be yourself from the bottom of your heart, even in your busy daily life.
　
It also has the meaning of "meeting the real thing (Au)", and we hope that a cup of chai/tea will be an opportunity for a peaceful time and a new encounter with yourself.
　
Through THE AU's products, we want to provide "time to take care of yourself" and gently accompany the rich daily life that leads to the future.
　
　
　

What are we doing?

　
THE AU uses high-quality spices and tea leaves from Nepal's wilderness to provide tea and chai that add healing and color to everyday life.
　
　
In addition, it is chosen by many people not only as a time to heal themselves, but also as a gift.
　
In the midst of busy days such as work and childcare, we offer a special cup to refresh your mind and body.
　
　
　
　
　
　
　

Commitment to the product

　
The spices and tea leaves we use are grown in the foothills of the Himalayas in Nepal.
　
　
　
Crops grown in the land with temperature differences are condensed with the original flavor and sweetness of nature, and the careful handwork of local farmers and craftsmen further enhances their charm.
　
In addition, under the supervision of professionals such as baristas, sommeliers, and pastry chefs, we have realized a blend that is particular about aroma and flavor.
　
No fragrances, colorings, or preservatives are used, and the original taste of the ingredients is delivered as it is.
　
THE AU's tea and chai are a special cup filled with nature's bounty and craftsmanship.
We carefully finish each one so that you can spend a peaceful time.
　
　
　
　

Who are supporting us?

　
It is widely supported by women in their 20s to 50s who are busy with work and raising children, but want to be themselves.
　
In addition, it is also chosen as a gift for such partners and loved ones.
　
It is also preferred by those who want to taste authentic chai and spices, and has been well received by everyone for its deliciousness.
　
　
　
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