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0123sies

Less but better. Baby and children's clothes that can be worn for a long time up to one size above organic cotton. Less and better for baby gifts and baby gifts.

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0123sies

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合同会社monc.
Less but better. Baby and children's clothes that can be worn for a long time up to one size above organic cotton. Less and better for baby gifts and baby gifts.
〜1,000
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About the brand

Less but better. Baby and children's clothes that can be worn for a long time up to one size above organic cotton. Less and better for baby gifts and baby gifts.
1
Children's clothes that can be worn for a long time are a joy for both the recipient and the recipient. The growth of the child will be visibly more enjoyable.
2
Soft "colored" organic cotton, Mid-century modern adult design "daily wear of small people".
3
A unisex design that values the gender of children and the culture of children's clothing. Ease of putting on and taking off & seamlessness without changing clothes.

More about the Brand Owner

SAKIKO

Born in Kanazawa City, Ishikawa Prefecture. When he was a student, he obtained the AFT color test certified by the Ministry of Education, Culture, Sports, Science and Technology. After studying abroad in the UK, he worked in web design and direction before being in charge of the web at an apparel manufacturer. She gave birth to her first child in 2021. Interested in environmental issues × fashion, he launched "0123SIES". His hobbies include playing with colors× materials, and appreciating art. British, living with husband and 3 sons +1
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

Auto-translated
Show original
 
 
Aiming to be a brand that becomes a "trigger" to care about the future of children and the global environment.
 
In 2018, I watched the movie "The True Cost" and was shocked and appalled to learn that the fashion industry, and the clothes I love, are largely complicit in serious environmental problems.
 
I thought, "I can't go on like this!", and I review my lifestyle, such as not buying fast fashion clothes as much as possible, using second-hand shops, stopping disposables, and not using saran wrap or plastic.
 
A few years later, when I gave birth, I realized that the baby was growing faster than I had imagined.
 
Organic cotton is the standard for high-quality children's clothing ordered from my husband's home country, the United Kingdom, where eco-friendliness is deeply rooted in people's lives.
Many Japan products are easy to wear and focus on skin.
 
The high-quality baby clothes you have bought will quickly become unwearable.
 
 
 
Every time I see news about warm winters, extreme heat, and global warming, I have a vague sense of crisis: "Won't the heat become even more dangerous when children grow up?"
 
"I don't want the future to be bright for the people who will live in the future, but I also want to enjoy the clothes that color my daily life!"
 
With that in mind, I came up with the idea of a one-piece, two-role T-shirt that changes its shape from a romper to a T-shirt.
 
 
The image of eco-friendliness that tends to be negatively perceived as not knowing what to do and taking a lot of time.
 
When you put on Sangie's clothes, you start a familiar eco-action.
 
You will be able to see the growth of your baby, and before you know it, your awareness of environmental issues will turn into something fun.
 
Long-lasting
By using things for a long time, we propose a richer lifestyle.
 
 
 
 
 

What are we doing?

 
 
It is quite difficult to promote eco-action with words such as "friendly to people and the earth" and "CO2 reduction".
 
During pregnancy, there is a growing interest in organic cotton, which is delicate and soft on the skin.
 
With this pregnancy and childbirth as a "great opportunity to care for the future of children and the global environment," we are developing "baby clothes that are upcycled (secondary use) made of 100% organic cotton."
 
 
"Clothes that change shape as babies and children grow."
 
Left: T-shirt, Middle: Romper, Right: Rompers
 
 
 
BEFORE Rompers that become T-shirts
 
 
 
AFTER Cut T-shirt
 
Baby rompers, which are usually only worn for six months, can be cut with scissors to make a T-shirt and can be worn for up to one and a half years.
We propose the idea of enjoying the growth (size out) of children.
 
Japan's first T-shirt oneie that anyone can easily customize just by cutting it with scissors. 【Design Rights Registered】Application 2023-006607
 
 
"Gift box that becomes a height scale"
 
If you cut it with scissors along the dotted line, it quickly turns into a height scale that can measure up to 90 cm. Embodying the brand concept of "being close to children's growth".
 
With practical items, we promote familiar eco-actions while enjoying the growth (size out) of the baby.
 
 
 
 
"Colored" organic cotton baby underwear and clothes are rare in Japan.
 
All are made of organic cotton* made in Japan.
Organic cotton, which does not use dangerous pesticides or require a large amount of water, is a material that is friendly not only to the skin of babies, but also to the health of the producers who grow cotton and the natural environment.
 
*GOTS certified [Made in Japan]
Cotton is produced in Germany, India, Turkey and the United States.
 
 

Commitment to the product

[T-shirt series]
Baby rompers that can be cut into T-shirts
 
● T-shirt Wanzi
 
 
[Extended Series]
The crotch gusset button can be sized up in two steps.
 
・Bodysuit
The sleeves are long and the width is loose.
・Hakama
The bottom of the wide silhouette can be adjusted in size with rubber buttons.
 
 
・Bloomer Wanji
Top: 100% organic cotton tent fabric, bottom: Made of a blend of recycled nylon and cotton.
 
・Sleeveless Romperth
A seasonless item that is very useful as an inner layer in winter and for playing in the water in summer.
[Oversized series]
 
・Jumpsuit
With long sleeves and ribbed hem, it can be worn up to one size.
 
・Sweatshirt
Over-silhouetted raglan sweatshirt.
 
 

Who are supporting us?

 
 
As a baby gift and baby gift for a friend with good taste, it is chosen by architects, product designers, art directors, and other professions.
 
It is also popular with mothers of half-babies and those who want to dress their children in underwear with good skin.
 
 
 
 
 
The package design also incorporates an upcycled design.
 
The gift package is a height scale when cut with scissors, and the product tag is a shop card.
 
The wrapping paper is printed with a giraffe (Cleo), which is the average height of a newborn. You can get a sense of the size of a newborn baby.
 
 
We have received comments from people who have actually worn it, such as "The neckline is wide and easy to cover from the head," "It is easy to fasten the buttons," and "It is easy to put on anyway."
 
 
With "colored" organic cotton and designs and gimmicks that both children and adults can enjoy,
I would be very happy if the time spent with the 0-3 year old was a colorful memory and the family was happy.
 
Available at online stores and department stores POPUP.
 
■ Department Store POPUP
2024.10.9-22 JR Nagoya Takashimaya
2024.10.23-11.5 Hankyu Umeda Main Store
* Details will be updated from time to time.
 
2024.4.1-7.30 CHOOSEBASE SHIBUYA Seibu Shibuya
2024.7.10-23 Nishinomiya Hankyu
2024.6 Fukudaya Department Store
2024.2-3 AKA AO KIIRO Tokyo, Osaka Exhibition
2023.9 NEW ENERGY TOKYO
 
BS Asahi [Fresh Faces #486]
Sakiko Tokokawa (Children's clothing brand 0123sies Representative / Designer)
You can watch the YouTube video.
 
Source: 23/11/6 Nikkei MJ "Clothes that snuggle up to the growth of infants Creator"
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