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Millelier

Millelier

ミルリエ
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Millelier
The joy of eating for all dogs. This is an additive-free dog treat brand using local and unused fish from Yokosuka City, Kanagawa Prefecture. Fish delivered directly from the fishing port are finished with the same ingredients.
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About the brand

The joy of eating for all dogs. This is an additive-free dog treat brand using local and unused fish from Yokosuka City, Kanagawa Prefecture. Fish delivered directly from the fishing port are finished with the same ingredients.
1
We source fresh fish caught in the waters of Yokosuka directly from the fishing port. No matter how small the fish, the head and internal organs are carefully removed by hand, and the original ingredients are made into treats.
2
For our beloved dog, we never compromise on quality, thoroughly testing bacteria and analyzing nutritional content on every product. We have already enrolled in PL insurance in case of emergencies, so you can handle it with confidence.
3
This brand was born from a beloved dog with food allergies. We mainly use white fish, which is said to be less prone to allergies, while also utilizing local single-protein fish.

More about the Brand Owner

木村 千晴

Chiharu Kimura

Triggered by her dog's food allergies, she launched the dog treat brand "Millelier" in 2026. Leveraging my experience at web production companies, fish markets, and seafood startups, I am working to create new value for unused fish through the power of fisheries × design. We want to deliver snacks from Yokosuka that even children with allergies, dietary restrictions, or seniors can eat safely. The phrase "The joy of eating for every dog life" carries that very sentiment. We share detailed information about the brand's founding and the future we aim for on note. [Major Achievements & Media Coverage] ・Received the 4th Miura Peninsula Regional Practical Entrepreneurship School 'Grand Prize' (March 12, 2026) - Kanagawa Shimbun Front Page Top Feature (May 10, 2026) ・Featured in Town News Yokosuka/Miura edition (May 22, 2026)
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The presence of a dog that cannot eat meat
　
I currently have a 3-year-old Shiba Inu named Yui.
It's been ten years since I lost my family dog, and after struggling with life without a dog, I was finally able to welcome him like my own child.
　
However, after six months old, my dog was suspected of having a food allergy, and it was very difficult to find food and treats that suited him.
As a result, I found that eating meat causes allergies, so I have been following a diet centered around white fish.
　
As I worked on my daily meals, I came to strongly feel that "there must be many people across the country facing the same problems."
　
If that's the case, could I make and deliver the snacks myself?
　
I wonder if I can take on this challenge as one of the projects that can leverage the power of seafood and design, launching a brand, and energizing Yokosuka City.
　
That thought led to the creation of Millelier.
　
　
Issues with 'Unused Fish' Felt While Working in the Fisheries Industry
　
In the fisheries industry, especially at startups, I was involved in creating systems to deliver fish directly from the source to where there was a shortage, playing a role in connecting production areas and consumption areas nationwide.
　
However, no matter how excellent the system is in place on the ground,The difficulty of "bridging the gap between fish in demand and those without"We faced it.
　
Many fish considered unused fish don't even make it to auctions, and in reality, they don't even make it to the starting line of distribution.
　
We want to create new value in this "treasure trove" of the sea, which has not yet received the spotlight.
　
The creature I want to dedicate my life to — a "dog" — and the experiences I have cultivated in "fisheries" and "design."
Those points miraculously connected and gave birth to a single brand.

What are we doing?

　
　
Turn Yokosuka's seafood into a "piece of hope."
　
Fresh local fish caught in the Yokosuka sea, as well as unused fish, are handcrafted one by one into snacks as they are.
Leveraging connections gained from my time in the fisheries industry, I source fresh fish from trusted individuals directly from the fishing port before they reach the store.
　
At Milrier, we call the snacks we deliver 'pieces of hope.'
　
Treats are special items that are handed directly from the owner's hand to their beloved dog.
Perhaps that small fragment carries love and wishes for our children, who cannot speak words, and sometimes emotions close to prayer.
　
Milrier, who believes that "giving a treat = the act of entrusting hope to a single piece," transforms the fish of Yokosuka into pieces of hope and delivers them to everyone.
　
　
Something Milrier absolutely cannot compromise on.
　
When it comes to making snacks, at Milrier,"No matter how small the fish, we will absolutely remove its head and internal organs."We have established our own strict policy.
　
Why are they so thorough?
That's because you can't tell what the fish was eating until just before you have to remove the internal organs.
　
Some puppies may develop allergy symptoms caused by food remaining in their internal organs (such as shrimp, crabs, or other fish).
Fish must not swallow fishing hooks and harm your dog's body if they eat them.
　
Although this process is overwhelmingly labor-intensive, this step is absolutely not omitted to protect the safety and security of your precious family.
　
We also make no compromises on quality.
We conduct bacterial testing and nutritional analysis on all products, and objectively confirm safety through external specialized organizations.
We have already enrolled in PL insurance in case of emergencies, so you can handle it with confidence at our store.

Commitment to the product

　
　
Various fish species, all at the same price.
　
At Milrier, all fish species are sold at the same price. We don't sell high-quality fish because they're expensive, while unused fish are cheap.
That is,Instead of 'which fish is the best value,' I want you to choose treats from the perspective of 'Which fish would make your dog happy?'That's the feeling I have.
　
Even among the same fish, there may be varieties that allergies prevent eating.
Depending on the breed and age, the hardness and size of the meat that are easy to eat also vary.
　
At that time, we don't want price differences to make owners hesitate when making a choice.
Rather than focusing on whether it's a good deal, I hope you enjoy the once-in-a-lifetime encounters with various fish, just as you would choose a gift for your beloved dog.
　
This is a little attention to detail from Milrie, who loves fish.
　
　
Fish that may be difficult for people to use but delight your dog.
　
The fish Milrier purchases come with various circumstances.
For example, "small size, insufficient quantity, and not sellable," "scratched and low product value," or "low brand recognition and no one buys it."
Even if such fish don't have issues with freshness or taste, they are often rejected from distribution due to human convenience.
　
However, from the perspective of dog treats, these fish all have very attractive personalities.
　
　
Sharks are representative unused fish.
Sharks are often associated with having a strong odor, but those that are properly bleed right after landing have no remarkable odor and can be eaten as sashimi.
And above all, the honor student is packed with all the delightful elements of low calories, low fat, and low allergenicity!
　
　
Holly is often avoided by anglers.
The fish body is too small for humans to eat, making it a bite-sized treat that any child can easily eat.
You can eat them whole with the bones, which is another attractive point for calcium supplementation.
It is also a product that embodies the belief that "no matter how small the fish, its head and internal organs will be absolutely removed."

Who are supporting us?

　
　
We are chosen by those who prioritize their dog's health and are particular about our shop.
　
To be honest, Milrier's snacks are by no means "easy to buy."
Each one is handled with great care and thorough safety inspections, so we always get a price (value) that matches the results.
　
Nevertheless, we have already received warm support from the following individuals.
　
・For those seriously troubled by their dog's food allergies or small appetite
・Those who don't want to compromise on what their dog eats, even if it costs a bit
・For those who want to give a truly high-quality gift to their beloved dog
・Those looking for rare and special snacks that don't usually appear in the market
・Those who support the future Milrier wants to realize
　
Also, although the brand is newly launched, thankfully, thanks to being featured on the front page of the Kanagawa Shimbun and featured in the town news, a gradual circle of sympathy is spreading.
　
Nowadays, we go beyond the scope of a pet specialty store,
・A café where the owner personally selects products that have been carefully selected
・A local seafood processing company with over 50 years of history, fully familiar with authentic flavors
　
We offer items that go beyond pets, such as carefully selected items that complement the store's world and premium Yokosuka souvenirs, making them a wonderful shop that goes beyond the pet category.
　
We sincerely look forward to connecting with buyers who share our wish to "bring the joy of eating to every dog life."
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