Target Audience
Our craft beers are targeted at beer lovers in Hiroshima and across Japan, especially those looking for new flavors and unique flavors. We are also conscious of adults who are familiar with wine and spirits, as well as female consumers who are looking for delicate flavors from a female perspective.
Real customer base
It is supported by customers of a wide range of ages, from late 20s to 50s, mainly in Hiroshima Prefecture. In particular, there are many people who love local ingredients and culture, those who are health-conscious and particular about ingredients, and even among craft beer fans, there are many people who enjoy rare flavors and limited edition products. In particular, the number of repeat customers among women and couples is increasing.
Wholesale stores and features
Wholesale destinations include craft beer specialty stores (bars), hotels, and retail stores in and outside Hiroshima Prefecture. These outlets cater to customers who are looking for a high-quality food and beverage experience by offering carefully selected locally sourced ingredients and unique beers. It is also available in gift shops and souvenir shops in tourist areas, and is gaining popularity as a specialty of Hiroshima.
Testimonials from Buyers
"Pione Ale had a deep taste like wine, and even though I don't like beer, I enjoyed it deliciously."
"The fruity aroma of Hazy Pione is irresistible, refreshing enough to make you want to drink it again and again."
"The caramel aroma and sweetness of the Caramel Honey Stout are exquisite, and the concept of beer has changed!"
"I didn't expect craft beer made with ingredients from Hiroshima to be so good, and it made me even more attached to the local area."