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A brand that utilizes a variety of crops in the foothills of the mountains in the northern part of Tokushima Prefecture to accompany local agriculture. It's a recipe that's gentle on the body, and it's a delicious item that can be done without much effort.

〜1,000

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36 Cafeteria -SANROKU SHOKUDO-

サンロクショクドウ

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36食堂 -SANROKU SHOKUDO-

〜1,000

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About the brand

Itano Town in Tokushima Prefecture is one of the leading spring carrot producing areas in Japan. Spring carrots, which overwinter in a warm tunnel house and store sweetness firmly, are characterized by a fruity sweetness without habit.

We do not add anything superfluous as much as possible, and we are particular about recipes that value the original taste of the ingredients. Once you eat it, you will definitely become a fan, and it is strangely delicious.

To help you when you are busy, we will deliver delicious food that can be done without much effort, even if you can take a little time and effort together.

More about the Brand Owner

藤田ちほ

CHIHO FUJITA

Itano Town in Tokushima Prefecture is a major producer of spring carrots. In order to convey the charm of the foothills region where delicious vegetables grow, we have launched a brand that makes use of the variety of vegetables and are disseminating information nationwide. 　　 Based on his own experience of being busy with work and raising children, he wanted to create a product that would make delicious cafeteria-like rice even if he was busy but didn't have to take the time and effort to eat at mealtime, and he is developing products with a focus on delicious and healthy recipes under the slogan of "a feast in the field that you can enjoy."

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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As a local brand that accompanies farmers Mr./Ms.

Itano Town in Tokushima Prefecture boasts the largest production of spring carrots in Japan every year, and is one of the largest production areas in Japan. Spring carrots, which overwinter in a greenhouse called a "tunnel" during the winter, while condensing their sweetness, are characterized by their fruity taste without any habit at all.

However, it is not well known nationwide that such delicious spring carrots are made in Tokushima. I also learned that farmers Mr./Ms.Mr./Ms. have various problems unique to a major production area, such as a large number of vegetables that cannot be put in a standard box, labor shortages in the high season, and succession problems.

If there is a local brand that accompanies farmer Mr./Ms.s, it can become a saucer for a variety of vegetables and deliver the deliciousness of spring carrots to the whole country. In addition, I think we can work together to solve the various problems that a major production area is facing. With such thoughts overflowing, we decided to launch a brand called "36 Shokudo -SANROKU SHOKUDO-".

What are we doing?

Crops grown at the foot of the mountain, and in someone's cafeteria every day

When sorted by size and shape at the time of shipment, the color and shape of the vegetables are not good in color, shape, cracking, etc., and cannot be placed in a standard box. Taking advantage of these, we have planned processed foods that can be stocked so that you can enjoy the deliciousness of spring carrots at any time.

The recipe creator of "Katayose Grocery", which specializes in gentle home-cooked meals that make the most of the taste of the ingredients, has repeatedly made prototypes and seasoned the taste of the product so that the deliciousness of spring carrots can be felt firmly.

"Vegetable paste that finishes in a restaurant-like dish"

"Rice that is gentle but has a lingering taste that makes you want to refill it over and over again."

"A fragrant spice jam that lasts forever"

In order to deliver even higher quality, we searched for a factory that could reproduce the recipe, and together we repeated prototypes many times, leading to commercialization. Whether you like cooking or not, it is a reassuring item that will be delicious no matter who makes it. Even if you don't take the time and effort, you can enjoy a dish full of feasting.

Commitment to the product

"Feast vegetable paste just to mix"

A feast paste that allows you to enjoy the deliciousness of spring carrots. Sticking to simple ingredients with only vegetables, oil, and salt, we finished it in a rich jar with plenty of sweetness of spring carrots.

"Whole vegetable rice base that you just want to put in"

The base of the rice is to taste the sweetness and flavor of the whole spring carrot cooked in a gentle soup. The secret ingredient Nampla and aromatic herbs are fragrant, and it is finished in a chic carrot rice.

"Cinnamon-scented adult spring carrot jam"

A dessert jam that adults like, made by slowly boiling down spring carrots with plenty of sweetness and exotic spices. When you include a spoonful, the aftermath is pleasant, and it has a luxurious taste.

Who are supporting us?

A feast in the fields

The people who become fans of the 36 cafeteria are mainly women. Once you try it, you will almost always fall in love with the taste of 36 cafeterias, and most people will become fans and repeat. In addition, there are many cases where people choose to use it as a gift.

In addition, at the base of product development is the idea of "products that satisfy the hearts of people who work hard." We wanted people who work hard and raise children to spend a time like a cafeteria where they can relax and be satisfied, so we have developed a product that makes it easy to make a feast and get the perfect nutrition.

We often receive repeats from women and mothers in the prime of their working lives, such as "Even if you are tired, you can cut corners and feast" and "Children who do not like vegetables will refill them many times." Also, I didn't envision it at the time of development, so I can have a good meal for my grandchildren and with my husband ... And senior women often repeat it.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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