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DENEN

Rare seawater salt made in the "Agehama salt pan" that remains only on the Noto Peninsula in Ishikawa Prefecture.

〜1,000

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DENEN

Vendor

株式会社Ante

Rare seawater salt made in the "Agehama salt pan" that remains only on the Noto Peninsula in Ishikawa Prefecture.

〜1,000

Followers

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About the brand

Rare seawater salt made in the "Agehama salt pan" that remains only on the Noto Peninsula in Ishikawa Prefecture.

Salt DENEN is born with a traditional technique that has been passed down for more than 500 years.

DENEN, which is made by hand with time and effort, has a mellow salty taste and a sweet and umami taste.

It's also kind to the earth. Friendly to people. We try to make safe, secure, and delicious salt.

More about the Brand Owner

株式会社Ante

Kabushikigaisya Ante

We would like to contribute to the promotion of agricultural production and the inheritance of traditional techniques through the development of products using local agricultural products and traditional techniques. Our product planning and development is born from facing local people and engaging with the local community. In 2017, we started the Salt Production Division. Currently, we are focusing on product development centered on Noto's salt brand "DENEN".

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Japan's only salt-making technique that connects to the next generation

It is said that the salt production method that we use the "agehama salt production method" has a history of more than 500 years. And the Noto Peninsula is the only place in Japan where this salt-making method has been continued without interruption.

We would like to pass on this traditional manufacturing method to future generations and deliver "DENEN Shio" to everyone, which is full of the blessings of nature that are born only with this manufacturing method.

What are we doing?

Aiming to make safe and secure salt

The seawater in Noto is very transparent, very pure and beautiful. However, "marine plastic waste" is now a problem in the world's oceans, and the sea in Noto is no stranger.

Therefore, as an obligation of those who make salt, we use equipment equipped with very fine filters and use seawater that has been stripped of all solids, including microplastics, for salt making.

Environmentally Friendly Initiatives

"The forest is the lover of the sea"

There is a saying.

There is a beautiful sea because of the beautiful forest. We use only thinned wood cut from the satoyama of Noto as the fuel we use for our kama cooking. I would like to do something that will help maintain the mountains as much as possible.

In addition, the use of thinned wood contributes to a "carbon neutral" initiative that does not increase the concentration of carbon dioxide on the earth. While being grateful for the blessings of nature, I would like to continue to make delicious salt.

Commitment to the product

Product development that is "only1" rather than "No1"

We have a large lineup of products using DENEN Shio. There are also many popular drinks and confectionery products such as "Shio Cider" and "Shio Potato Chips", which are familiar in Ishikawa Prefecture, including "Kashio", which is salt with various flavors.

Who are supporting us?

The main target group is health-conscious and opinionated women in their 30s ~ 40s.

We develop products with an emphasis on "things, things, and people", and many of them are distributed to stores that handle special products rather than general low-priced supermarkets. It is also available at souvenir shops and first-class restaurants.

Because of its carefully selected manufacturing method and body-friendly products, it is attracting increasing attention from health-conscious people and those who are interested in the SDGs.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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