Yamakiu

ヤマキウ
Vendor
ヤマキウ株式会社
It is a manufacturer that handles ingredients for soup stock, such as bonito flakes and kelp.
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Invoice registration number

T9120001036709

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About the brand

It is a manufacturer that handles ingredients for soup stock, such as bonito flakes and kelp.
1
Make a healthy and enjoyable diet your daily life.
2
Familiar and full-fledged dashi culture. We aim to provide such products.

More about the Brand Owner

鈴木 彰

Akira Suzuki

The eighth generation successor to the soup stock manufacturer "Yamakiu Co., Ltd.", which was founded in Meiji 25. The watchword is "Healthy and enjoyable eating habits in your daily life." As the company has been known as "Yamakiu-san", the threshold is low and the taste is high. We combine the connoisseurship of craftsmen and the wisdom of more than 130 years with reproducible design and design thinking to create products that are "friendly but authentic". Products such as "umami yuzu salt", a finishing salt that makes the "fat feel lighter" of Wagyu beef, and other products that make your daily meals fun with "a little difference". Through dialogue with chefs, retailers, and consumers in Japan and abroad, we will pass on the soup stock as a culture to the next generation.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Yamakiu is a soup stock company founded in Meiji 25 (1892).
For more than 130 years, we have been supporting the food scene in Japan from behind the scenes.
 
However, it has been going on for a long time that we have come to face certain questions.
"If we continue to make soup stock, will Japan's food culture remain for the next generation?"
 
Population growth, environmental problems, food efficiency, and a shortage of workers.
The food environment is changing at an unprecedented speed.
Because I am involved in food, I understand that while it will be convenient, we will not be able to "taste", "sit around the table", and "enjoy food" in the future.
 
You may be able to live on a complete diet alone.
However, that alone does not satisfy my heart.
The aroma of the broth, the steam, the conversation, the memory.
Food is full of elements that make people who are human.
 
Being a long-established store is not about protecting the past,
Taking responsibility for the futureThat's what we think.
 
That's why Yamakiu
"Create a society where everyone can live a healthy and enjoyable diet"
In order to help with this, we are working as a challenge to pass on the wisdom of Japan called dashi to the next generation in a way that suits the current era.

What are we doing?

Yamakiu is a soup stock company founded in Meiji 25 (1892).
For more than 130 years, restaurants, inns, hotels, school lunch sites, etc."A scene where professional chefs wield their skills" I have made a broth that is used in.
 
Our job is not to sell a large number of broth with a fixed taste.
 
Choose the ingredients according to the cook and how to use them, and design the "broth that will make the dish the most delicious".
 
The experience accumulated in this way has been used behind the scenes of the launch of many restaurants and the growth of major restaurants that everyone now knows.
 
◆Bringing the soup stock polished in the professional field to the home
On the other hand, we have been thinking about it for a long time.
 
"Can we deliver the wisdom of this broth to more people?"
 
If there are products that are "properly delicious" and "relieving" not only at the dining out site but also at the daily dining table, meals will be more enjoyable and rich.
 
Therefore, Yamakiu has used the know-how of dashi that it has cultivated for commercial use,Incorporating it into a form that is easy to use at home and creating products for the general public I started working on it.
 
◆Delicious without any difficulties
"The broth seems difficult."
"It seems to take a lot of time."
 
Many people may have such an image.
 
That's why we
・The goodness of the material must be conveyed directly
・Can be used without special knowledge
・It can be easily incorporated into daily cooking
I value it.
 
Flavor creation cultivated in the professional field,
Friendly and into life.
 
That is what Yamakiu is doing to the general public now.

Commitment to the product

◆Healthy and enjoyable eating habits in your daily life
The starting point for Yamakiu's product manufacturing is
"To be able to continue a healthy and enjoyable diet in your daily life without difficulty"
is.
 
It should not only be used on special occasions, but should naturally fit into the daily dining table.
And yet, it's delicious.
This balance is the form of dashi we are aiming for.
 
◆Friendly, but authentic
When I heard the word broth,
"It seems difficult" and "It seems to take a lot of time"
It is not uncommon to have such an impression.
 
What Yamakiu values is"Easy for anyone to use, yet the taste is not compromised."
That's the attitude.
 
Rather than bringing the soup stock know-how that we have cultivated in restaurants and chefs for many years into our homes,Carefully translate it into a form that fits into everyday cooking.
 
Even on busy days,
"If you use this, it will taste really good."
We aim to make people think so.
 
◆Make use of materials and make them by subtraction
Yamakiu broth is not about adding the flavors of the ingredients,The idea of "subtraction" that brings out the original goodness of the materialI value it.
 
Bonito flakes, dried sardines, kelp.
Understand the individuality of each person, and don't give too much, but don't be lacking.
 
Do not disturb the main character of the dish,
It gently supports the deliciousness of the ingredients.
That is the making of Yamakiu broth that has been going on for more than 130 years.
 
◆So that the table of the day becomes a little more fun
Yamakiu products are not meant to compete in culinary skills.
 
Today's rice will be a little more delicious.
Eating with your family becomes a little more fun.
That kind ofSmall "good" things accumulateI value it.
 
That's why we will continue to create products that are close to the times and lifestyles, focusing not only on taste but also on ease of use and continuity.

Who are supporting us?

◆For those who sympathize with the "way of thinking" rather than "cheapness"
Our products are more than those who want something cheap anyway.Those who value their way of thinking and attitude towards foodIt has been selected.
 
Daily meals are not just to satisfy hunger,
"Time to live healthily"
"Time to face someone"
These are the people who see it as.
 
◆People who have "ideas" in food
Those who sympathize with our ideas have the following things in common.
 
・Interested in the background of ingredients and flavors
・Don't choose based on trends or price alone
・Value the attitude and way of thinking of the creator
・I want to enjoy my daily meals as carefully as possible.
 
Even in their busy daily lives, they are people who think, "If it's a long time, it's delicious."
 
◆Empathy connects people naturally
Our products and activities
It didn't spread from big ads or flashy campaigns.
 
People who sympathize with the way of thinking will talk to someone, introduce them, and send them out.
Such a "Chain of empathy" It has spread little by little.
 
There are more opportunities to be featured on YouTube, etc.,
"I used it because I sympathized with the way of thinking."
We have received many voices.
 
◆It may be clumsy as a business
To be honest, it might be better to aim for a product that sells to everyone... It is not uncommon to worry.
 
But we want to be with people who listen to our beliefs and sympathize with them for a long time
I think.
 
Trust over efficiency.
Convincing rather than numbers.
 
◆Starting with empathy, cherishing the connection between food
Yamakiu said,
Rather than "selling a lot",
We value "delivering it properly".
 
Sympathize with the way of thinking,
There are people who continue to use it in their daily lives.
That's why it's been going on so far.
It is a relationship that I want to cherish in the future.
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