◆For those who sympathize with the "way of thinking" rather than "cheapness"
Our products are more than those who want something cheap anyway.Those who value their way of thinking and attitude towards foodIt has been selected.
Daily meals are not just to satisfy hunger,
"Time to live healthily"
"Time to face someone"
These are the people who see it as.
◆People who have "ideas" in food
Those who sympathize with our ideas have the following things in common.
・Interested in the background of ingredients and flavors
・Don't choose based on trends or price alone
・Value the attitude and way of thinking of the creator
・I want to enjoy my daily meals as carefully as possible.
Even in their busy daily lives, they are people who think, "If it's a long time, it's delicious."
◆Empathy connects people naturally
Our products and activities
It didn't spread from big ads or flashy campaigns.
People who sympathize with the way of thinking will talk to someone, introduce them, and send them out.
Such a "Chain of empathy" It has spread little by little.
There are more opportunities to be featured on YouTube, etc.,
"I used it because I sympathized with the way of thinking."
We have received many voices.
◆It may be clumsy as a business
To be honest, it might be better to aim for a product that sells to everyone... It is not uncommon to worry.
But we want to be with people who listen to our beliefs and sympathize with them for a long time
I think.
Trust over efficiency.
Convincing rather than numbers.
◆Starting with empathy, cherishing the connection between food
Yamakiu said,
Rather than "selling a lot",
We value "delivering it properly".
Sympathize with the way of thinking,
There are people who continue to use it in their daily lives.
That's why it's been going on so far.
It is a relationship that I want to cherish in the future.