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MatoU

MatoU

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株式会社Viandu
Nail technicians think about parts and body care. The goal was to fill the daily lives of sophisticated adults with a sense of happiness.

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About the brand

Nail technicians think about parts and body care. The goal was to fill the daily lives of sophisticated adults with a sense of happiness.
1
"MatoU" is a parts and body care brand from nail salons.
2
The raw materials were carefully selected from the unique perspective of the beauty salon that has been accumulated in Ginza, Tokyo, and were developed using the latest technology.
3
It makes it possible to keep the skin clean while preventing dryness and roughness of the fingers. The nail technicians listened to the voices of the customers and made them for the customers.

More about the Brand Owner

渡邊 愛子

AIKO WATANABE

After working for a major nail salon chain for 7 years, she opened the nail salon Erfolg Ginza in 2015. We ask the customer's preferences, lifestyle, and whether or not they have a complex, and propose a one-of-a-kind design. With the desire to make customers more happy with the manicurists who work together, she launched the parts body care brand MatoU.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We want our customers to enjoy their nails with beautiful hands.
It is no exaggeration to say that we nail technicians probably look at your hands more than anyone else. While we have received happy voices saying "I'm looking forward to nails" due to the Corona disaster, which has many restrictions, the number of people suffering from dryness and rough hands due to frequent hand care has increased. We wanted such people to enjoy their nails with beautiful hands, so we started developing an alcohol gel with excellent moisturizing power.
　
"Wearing" means to wear, to wear, or to wrap up and hide the body. It has a soft impression that the air is also mixed in, and it is used not only for clothes, but also for various purposes, such as "wearing goods," "wearing fragrances," and "wearing atmospheres." We want to not only care for the skin, but also "wear" a sense of beauty, and lead to beauty where each gesture is dignified and fragrant. With that in mind, we decided to name the brand "Matou".
　
A nail technician spends a lot of time with customers and is a profession that allows them to be very intimate. As a specialist in the beauty of parts, we will propose care that focuses on details.

What are we doing?

Hand care that balances "beauty × cleanliness" considered by nail technicians
During the nail service, I asked a lot of customers about alcohol gel. Should there be a scent? What is the texture? What are the ingredients? What is the shape of the bottle?
In addition to being worried about dryness and rough hands, there were many customers who were restricted from going out unnecessarily and urgently due to the Corona disaster, and the only place they went out was at the nail salon. I was convinced that nails can lift the mood of customers and energize them for tomorrow. We want to help such customers! With this strong feeling, I had meetings and worked in between customer service so that good things could be made as quickly as possible.
　
We made it with a focus on "making it easy to incorporate into busy days," "using high-quality materials because it comes into contact with your skin every day," and "making you feel rich every time you use it." With a pleasant texture that works on the senses and plant-derived moisturizing ingredients, it keeps every corner fresh.

Commitment to the product

The point of alcohol gel that can also moisturize is
　
(1) Contains 57% plant-derived alcohol.
(2) Trap moisture with adsorption hyaluronic acid
(3) 8 kinds of beauty moisturizing ingredients
(4) Fragrance-free
(5) Smooth texture
　
That's not the only point of MatoU! That is, it looks cute. Such a thing? You might think so, but I've come into contact with many female customers, and I've learned that women are happy because of that. The bottle design, which makes a difference from the surroundings, is also the manicurist's commitment.
　
The manicurist carefully selected and devised after listening to the preferences of many women, and you can enjoy the eye-catching design at a glance. In addition, the pattern is not designed from the beginning on the bottle, but it is a product that you can wear (wear) a decoration label yourself to make it cute. We also provide the "fun of customization" together.

Who are supporting us?

It is supported by women of all ages, from their 20s to their 70s.
Some people buy it for themselves, but it is very often given as a "gift" such as a birthday gift for a friend, a Mother's Day gift, or a greeting for a department change. In addition, it has been adopted as a promotional item for women at car dealerships and as a special benefit for women's plans at famous hotels.
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