"Go to sell, get people to come" Modern peddling activities
It is said that from the Meiji era to the postwar period, a lacquer scraper group of about 1,500 people in Imadate Village (present-day Kawada, Imatachi) traveled to Tohoku to peddle Fukui products, and ran around the mountains to collect lacquer and return the culture and information of the area to the local community. As a modern version of our peddling activities, we sell Fukui's products to commercial facilities and hotels nationwide. STORE" and other events in various forms. 「SAVA! In parallel with sales at directly managed stores, we are creating sales channels while taking both sales and visitors as a wheel.
In addition, the bubble economy burst, and a wave of decline swept through fields such as traditional crafts and local industries, and some companies gave up on continuing their businesses. On the other hand, an increasing number of young craftsmen are jumping in believing in the potential of "local manufacturing." We work with them on design and together we are shaping the future of the production area.
"Peddling SAVA! STORE"
At the industrial tourism event "RENEW", you can also see the craftsmanship up close.