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Sardine Building

Sardine Building

イワシビル
Vendor
株式会社下園薩男商店
Products such as dried sardines, which spread the flavor the more you bite into them, and hem oil made from turf shrimp, are products that have been added to the products of the Hokusatsu area of Kagoshima Prefecture that will travel to your table.
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T8340001011772

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About the brand

Products such as dried sardines, which spread the flavor the more you bite into them, and hem oil made from turf shrimp, are products that have been added to the products of the Hokusatsu area of Kagoshima Prefecture that will travel to your table.
1
It was built by renovating a three-story building in Akune, a port town in the Hokusatsu area of Kagoshima. It operates a shop and café on the 1st floor, an in-house product factory on the 2nd floor, and a hostel on the 3rd floor.
2
We develop original products using products from the Hokusatsu area, including Akune City in Kagoshima Prefecture, such as turf shrimp and citrus fruits, with a focus on dried sardines.
3
As the world becomes more standardized, we believe that the world will be enriched by passing on the products, history, traditions, and culture unique to each region.

More about the Brand Owner

下園正博

SHIMOZONO MASAHIRO

The world is full of similar things. Both overseas and in Japan, department stores have similar brands. Information has become easily available on the Internet, and the world is full of similar things. If this continues to accelerate, we may lose what is unique to this region and what is unique to us. I think that if this happens, we will lose sight of the significance of who we are and what we are. That's why we take inspiration from local products, history, traditions, culture, etc., and add a little extra effort. In line with this philosophy, we believe that we can enrich ourselves and all the people involved in it by taking pride in the "things" that have been in the area for a long time and adding a little effort while enjoying them.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Akune is a port town in Hokusatsu in Kagoshima Prefecture and is also a sardines production area.
The Sardine Building was born in this town as a place where everyone gathers like sardines.
　
　
The Sardine Building, which consists of a café and shop on the 1st floor, a factory on the 2nd floor, and a hostel on the 3rd floor, is a base for connecting people with Akune by letting people know about the town of Akune and dried sardines.
　
Akune is not a tourist destination, but it is a town where you can feel "life".
Walk around the town while feeling the scenery of the port city, watch the sunset over the sea, and eat a warm meal.
Look at nature, enjoy food, meet people, and find yourself.
　
　
We will pass on the traditions, culture, and food of the region to future generations while adding a touch of modern values and lifestyles.
That is also the mission of Iwashi Building.
The uniqueness of the region will become the pride of the people living in the area, and before you know it, it will build a meaning of existence and lead to their own individuality.
　
　
We believe that by passing on the uniqueness of Akune and Hokusatsu to future generations, the world will be richer.
The Sardine Building is working to add a touch of effort to the land of Hokusatsu.
　
Welcome to the Sardine Building in Akune.
This is the starting point of your journey.

What are we doing?

The Sardine Building is located in Akune City, where several dried fish shops remain.
　
At the café and shop on the first floor, you can enjoy drinks that make you feel the region, such as rice flour dough "port town taiyaki" and coffee from a local coffee roastery.
　
　
The shop is lined with original products that add a touch of effort to local products, including Iwashi Building's signature product "Traveling Whole Dried Fish", as well as selected products from makers whose faces can be seen.
　
　
At the factory on the 2nd floor, you can observe the manufacturing process of our own products such as "traveling round drying". The process of making everything by hand, from bottling to labeling, is a time when the distance to the product is shortened.
　
　
The hostel on the 3rd floor features a spatial design that adds a touch of work to things in the area, such as remaking fishing boat lights and school chairs. The entrance to the room you bend down to enter is like a hideaway.
　
　
Breakfast limited to guests is a set meal of dried sardines with fat on them. The small bowls where you can enjoy the local flavor of the miso soup with a lot of ingredients will fill your stomach and heart from the morning.
　
　
By adding a little effort to the resources of the region that are familiar to us and re-editing it, we will provide a wide range of opportunities to realize the charm of the region, and provide a variety of experiences as a bridge between the past and future of the region and people.

Commitment to the product

　
　
Traveling Whole Dried
The "Urmei Sardine", which fishermen catch from 4 to 6 in the morning, has little bitterness because there is no food left in the stomach, making it an easy-to-eat dried fish.
　
Round-dried drinks have a strong image of sake, but lifestyles have changed with the passage of time, and now it is almost impossible to see them at the dinner table.
Still, I wanted to "protect the goodness of the whole dried fish," so I soaked the delicious dried fish in oil inspired by the flavors of countries around the world.
　
　
Southern Italy, Provence, Madras, Akune... The flavor spreads in your mouth along with the umami of Japan's dried fish as if it were walking around the world.
It is a new form of dried fish proposed by Sardineville.
　
　
Manufacturing is done by hand. The dried fish, which has been slowly dried and condensed with flavor, is easier to eat, and the head and tail are cut off, and the production staff carefully packs them into the jar one by one. It is not something that can be done overnight to pack the whole bottle in an orderly manner without gaps, without damaging the dried fish, which will crumble if the amount of force is misapplied even slightly. If we can make more people know and eat delicious dried fish and join the rich lives of customers who pick them up. With such thoughts, we carefully pack them one by one.
　
[Received the Emperor's Cup, the highest award of the Minister of Agriculture, Forestry and Fisheries Award at the Agriculture, Forestry and Fisheries Festival in 2014]
　
Harapeko Sardines
In the morning, the eagle is hungry. That's why it's so bad.
It is a whole dried grilled urume from Akune, Kagoshima Prefecture, which can be eaten as it is because it is baked.
　
We limited ourselves to high-quality products from Akune in the morning and made products in packages for children. We are increasing the quantity and making it into a zipper bag to improve the quality of product inspection.
　
　
It is said that if you experience various tastes such as bitterness and astringency in childhood, you will expand your sense of taste as an adult. Please experience the deliciousness of not only sweet but also bitter and astringent.

Who are supporting us?

　
　
Mainly women in their 30s to 50s, who are highly interested in food, lifestyle, and design, and who value "the uniqueness of the place" and "products that show the face of the creator" even when traveling, are supported.
Not only locals, but also people from Japan and abroad visit Iwashi Building and choose Akune for their first trip to Kagoshima.
　
We have received comments from customers such as, "I can't believe the whole dried fish was so delicious," "The packaging is cute and easy to take as a souvenir," and "I feel particular about the background story of the product."

Brand review for Sardine Building

Reviews, word-of-mouth, and impressions from buyers who purchase this brand
Showing 3 of 7 results
Food & Beverage
Posted on
4/25/26
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飲食店に卸している商品です。中華やイタリアンと相性良く使用しているとお店から言われております。
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This review is based on orders for the following products
General Goods
Posted on
3/25/26
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毎度早急に発送頂きありがとうございます。 お陰様で在庫ショートすることなく販売出来ております。 引き続きどうぞ宜しくお願い致します。
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This review is based on orders for the following products
Esthetics Salon
Posted on
12/7/25
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こちらの商品はどれも美味しいのですが、サロンのお客様にお出しするために、お菓子系を購入してみたところ、小魚ナッツのような感じですごく美味しいです。 甘い物が苦手なお客様に喜ばれます。
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This review is based on orders for the following products
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