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Seiyuan miso

Seiyuan miso

アオゲンミソ
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青源味噌株式会社
A fermented food manufacturer founded in the Edo period, Kanei 2. Inheriting a tradition of more than 400 years, we deliver deliciousness and health through "live fermented foods" such as miso and amazake made from Tochigi Prefecture.
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About the brand

A fermented food manufacturer founded in the Edo period, Kanei 2. Inheriting a tradition of more than 400 years, we deliver deliciousness and health through "live fermented foods" such as miso and amazake made from Tochigi Prefecture.
1
Founded in 1625, this long-established miso brewery in Utsunomiya, Tochigi has a history of over 400 years.
2
Using soybeans and rice from Tochigi Prefecture, miso and fermented foods are produced using traditional fermentation techniques.
3
A fermented brand that delivers deliciousness and health with "live fermented foods" that make use of the power of microorganisms

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青源味噌株式会社

Seigen Miso Co., Ltd. is a long-established miso brewery founded in 1625 (Kanei 2) headquartered in Utsunomiya City, Tochigi Prefecture. While valuing fermentation technology that has been passed down for more than 400 years, we manufacture fermented foods such as miso and amazake using raw materials such as soybeans and rice from Tochigi Prefecture. While preserving traditional flavor creation that utilizes the power of microorganisms, we are also working to develop products that suit modern dietary habits and widely disseminate the charm and deliciousness of Japanese fermentation culture.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The history of Seigen Miso Co., Ltd. began in the second year of Kanei (1625). Founded in Utsunomiya during the reign of the third shogun Tokugawa Iemitsu in the early Edo period, we have continued to preserve the tradition and innovation of fermented foods for 400 years. Since its founding, we have been proud of "being made by people" and have been putting our heart and soul into the production of fermented foods such as miso. Miso, which is an essential part of the Japanese dining table, is the crystallization of Japanese wisdom with a history of 1,300 years and is our precious asset. Even as the times change, the human activity of living with the help of microorganisms remains the same. Seigen hopes to utilize the power of fermentation in modern life and deliver the original taste and health of food to each person every day.
　
The reason for launching the brand was to pass on the fermentation techniques and spirit that our predecessors had continued to preserve to the next generation. Even in today's world of mass production and efficiency, it is not easy to protect "live miso". However, they spare, sparing no effort and using local Tochigi soybeans, rice, and pure water to maximize the power of koji to create miso with a complex and deep flavor. Seigen's miso is unheated and alcohol-free, and we continue to be committed to delivering it "alive".
　
What we want to achieve is not just the provision of food, but the inheritance and development of fermentation culture. Through miso classes, lectures on fermented foods, and participation in local events, we widely communicate the appeal of fermentation and its health benefits. We hope that Seigen's miso and fermented foods will help families reunite and live a healthy life, and we will continue to take on challenges.

What are we doing?

At Seigen Miso Co., Ltd., we are pursuing new possibilities for fermented foods, focusing on traditional miso making. Our worldview is to value "living fermentation" and deliver authentic taste and health to the dining table. For this reason, we spare no effort in all processes of product manufacturing and are thoroughly particular about materials and manufacturing methods.
　
First of all, when making miso, we carefully select soybeans and rice from Tochigi Prefecture, domestic salt from Goto Nada, and clean water. These are carefully shed and prepared using a traditional manufacturing method that maximizes the power of the koji. Most general miso is heated, sterilized, or alcohol added for distribution and storage reasons, but Seigen's miso is unheated and additive-free. In order to deliver "raw miso" with living microorganisms, we pay close attention to temperature control and hygiene management, and spare no effort in preparing it. This commitment creates a complex and deep taste and health benefits that are gentle on the body.
　
As part of our efforts to address the SDGs and social issues, we are working with local communities to protect and nurture fermentation culture through the promotion of local production for local consumption, food education activities, and the holding of miso classes. While preserving tradition, he always continues to take on new challenges. That is the spirit of Seigen's manufacturing.
　

Commitment to the product

Seiyuan's products are steeped in a long history and craftsmanship. Among them, the main product, "Finest Natural Brewed Miso," is a gem that is slowly aged using traditional manufacturing methods using soybeans, rice, and domestic salt from Tochigi Prefecture. Since it is finished without heating or alcohol, you can enjoy the rich aroma and deep flavor of miso, as well as the power of live yeast and lactic acid bacteria. It is also versatile enough to be used in a variety of dishes, such as miso soup, vegetable dips, simmered dishes, and dressings. We have received many comments from customers such as "It is essential to the daily table" and "The taste of miso soup is much different".
　
Utsunomiya's famous "Seigen gyoza" is also a popular product. We have a wide variety of lineups, including grilled dumplings served with special miso sauce, yuzu miso dumplings, and boiled dumplings. Miso sauce has a refreshing taste with the aroma of plum vinegar and yuzu, and is reputed to be applied not only to dumplings but also to vegetable and meat dishes. Seigen's dumplings are a fusion of local ingredients and fermentation wisdom, truly a gem unique to a "fermentation shop". It is also used by many people as souvenirs and gifts.
　

Who are supporting us?

Seiyuan's products are supported by a wide range of customers. In particular, it is highly trusted by health-conscious families and those who are particular about food safety and security. The Utsunomiya main store and directly managed stores in the station building are used by local customers as well as those visiting for sightseeing and business trips, and are popular as "Utsunomiya's souvenirs are Seigen".
　
In addition, through miso classes and lectures on fermented foods, we convey the charm of fermentation culture to a wide range of people, from children to adults. We are also actively engaged in food education activities at schools and nursery schools, providing opportunities for local children to experience miso making. Through these activities, we aim to make Seigen's miso and fermented foods the center of family health and togetherness.
　
The wholesale destinations include local supermarkets, department stores, roadside stations, and tourist facilities, especially at "Utsunomiya Miyagen" and "Miso and Gyoza Seigen" in the Utsunomiya Station building, which are popular with tourists and business people. Customers have commented that "the miso soup made with Seigen's miso is exceptional" and "the combination of dumplings and miso sauce is fresh", and there are many repeat customers. Seigen will continue to be rooted in the community and deliver happiness and health to everyone's table.
　
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